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June 4, 2026 51 mins

Kaya Yurieff and Jasmine Enberg discuss the biggest headlines in the creator economy this week, including the real reason Meta launched a new Reddit competitor, Forum. Plus, they analyze Meta’s subscription push and its new Snapchat ripoff Instants.


They also unpack the latest twist in the streaming wars as Spotify and Netflix team up against YouTube on an unprecedented podcast deal for Jay Shetty’s “On Purpose.”


Later in the show, they’re joined by Jonathan Hunt, vice president of media and content at HubSpot, who explains why the software company is acquiring creator businesses.

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