Whether your eCommerce brand is just getting started or you’re generating 10s of millions of dollars, if you're trying to stand out and get more from your ad budget, then this episode is for you.
Tommie and Tieron dive into powerful video ad strategies that will help you shift your mindset from "grab attention and sell" to connecting and actually compelling people to take action, even in a crowded digital landscape.
They share the secret to successfully taking video ad creative that is working well on one platform and maximizing results across other platforms. Plus, you’ll learn why you need to be paying attention to often overlooked metrics like value per impression and retention.
Grab a pen and paper and tune in for these practical tips, from experts with billions of ad impressions under their belt, on standing out with ad creatives and transforming your marketing approach
In this episode, you'll learn:
- Why the hook, message, call to action framework doesn’t work anymore
- Why the same video ad creative that crushes on Facebook may flop on YouTube and how to fix it
- The key shift from an "advertiser-friendly" to an "audience-friendly" approach in video ads
- What Tommie looks for when he’s auditing ad creatives
- Why the post copy matters just as much as the actual video creative
- How to go from just tracking direct conversions to seeing the full value of your video impressions
- What retention and drop-off data reveals about your video's ability to truly engage viewers
- The importance of the impression you’re leaving people with after each piece of content
Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
For full show notes head to: nextlevelambitions.com/resources/podcasts
Resources:
- Apply for the Next Level Ambitions Mastermind
Where We Can Connect:
- Follow Us on Facebook
- Follow Us on Instagram
- Check Out Our Website
- Check Out Our Other Ecommerce Marketing Podcasts
If you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.