Are you tracking and evaluating your analytics from a holistic point of view?
If you’re not, you should be.
In this episode of Scaling Uncensored, Tommie, Tie and Kai are covering the importance of tracking and evaluating the customer journey from ad, to purchase, and beyond.
They break down the non-linear nature of the customer journey and how you can optimize your tracking process in an effort to help you step outside of the box and improve conversion rates and overall sales.
In classic Next Level Ambitions fashion, this conversation goes down rabbit holes you do not want to miss. With actionable tips, premium data leveraging advice, and insightful anecdotes on learning the art of discernment, this is a must-listen for anyone looking to improve their marketing strategy, increase their efficiency, and drive more sales.
In this episode, you'll learn:
- What a lift analysis is and how it can help you deeply evaluate data
- How and why turning ads off on 1 platform will likely affect sales on others
- The importance of taking into account spillover revenue when it comes to ROAS
- The biggest problem that most teams have and how it’s hurting your efficiency and profitability
- How to stop working in silos and start working holistically
- A unique advantage of using TikTok content for ads
- Practical tips for optimizing the tracking process to improve conversion rates and overall sales
- Real-life scenarios and examples team collaborations that will completely change your business
- The #1 thing that will help you increase your discernment
Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
For full show notes head to: nextlevelambitions.com/episode14
Resources:
- Apply for the Next Level Ambitions Mastermind
Where We Can Connect:
- Follow Us on Facebook
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- Check Out Our Website
- Check Out Our Other Ecommerce Marketing Podcasts
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