If your TikTok Shop ads aren’t converting, it’s probably not your product.
It’s your first 3 seconds.
Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how to fix it with high-converting hooks that actually drive profitable traffic.
From emotional triggers to pattern interrupts and performance-tested templates, this episode is your full blueprint for stopping the scroll, boosting engagement, and converting viewers into customers.
🔍 What You’ll Learn:
- The 3-second rule that defines TikTok ad success
- Why TikTok’s algorithm rewards high watch time—not just views
- Common hook-killing mistakes brands make (and how to fix them)
- 4 high-converting hook strategies used by top creators
- Visual and emotional patterns that disrupt scroll mode
- The psychology of FOMO, curiosity, and relatability in short-form ads
- Jordan’s TikTok-specific frameworks: Shocking Fact, Transformation, Secret Angle
- Pro tips to boost engagement and cut CPM instantly
- Why skipping the intro = winning the sale
- How to join Jordan’s TikTok Shop Elite Mastermind for deeper coaching
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.
Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
Join my Skool community and connect with other eCommerce brand owners and marketers!
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!