Sell Smarter. Sell Faster.

Sell Smarter. Sell Faster.

How can you help your salespeople sell smarter and faster? Every week, Dani Buckley (VP/GM at LeadG2) joins fellow business leaders and experts from across industries where they explore how to achieve that very goal. Through discussing proven sales enablement tactics, smarter and faster selling – and, therefore, meaningful sales growth – are right around the corner.


March 29, 2023 24 min

In this episode, we’re diving into Account-Based Marketing (or ABM), asking questions like: Why is ABM a strategy worth the consideration of sales leaders? What are the hurdles that leaders can anticipate when acclimating to an ABM strategy? And how do you determine what accounts to target in the first place? 

Joining Dani to help break it all down is Elissa Nauful, Director of Sales at The Center for Sales Strategy.

Elissa gets into...

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In this episode, we’re digging into the world of authentic selling. What is it and how can you hone this in a salesperson? How do you know when you’re selling authentically? How do you know when you’re not? 

Helping Dani explore what authentic selling is all about is Kendrick Shope, CEO at Authentic Selling 

Kendrick has so many awesome insights, such as: 

  • If any part of your sales process feels “icky” or “gross,” then you’re prob...
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In this episode, we’re exploring the ever-changing role of AI in content creation. Are the current capabilities of AI tools all that they are cracked up to be? Is AI a boon to the content creation industry or a disruptor? Will ChatGPT replace us all?!  

Joining Dani to break it all down is Megan Skalbeck, Head of AI Projects at Verblio. 

Megan brings so many amazing points to the table, like: 

  • How AI tools, while far from per...
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Episode 26: Just as we all have had to adjust to hybrid and remote work environments over the past few years, so too have sales organizations had to adjust their strategies for virtual spaces. In this episode, we’re discussing the ever-increasing shift to virtual sales and how sales managers and salespeople should alter their approach accordingly.  

Joining Dani is Lori Richardson. Lori is an author, speaker, and podcast host as wel...

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November 9, 2022 14 min

Episode 25: In this episode, we are breaking down how a Content Velocity strategy can be a boon to your inbound marketing and sales enablement efforts. Developing a solid content strategy is one thing, implementing it is another. How can you ensure that you’re producing enough content to be relevant in the eyes of your ideal customer, much less the likes of Google?  

Joining Dani, is Chris Tweten. Chris is the CMO at Space...

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Episode 24: While many may have been forced to adapt to remote and hybrid work a couple of years ago, it’s clearer now than ever that digital workplaces are here to stay. In this episode, we are talking about the hybrid work environment and how so many companies are continuing to adjust to workspaces in the digital sphere.  

Joining Dani, is Beth Sunshine. Beth is the SVP/Partner at Up Your Culture, an Employee Engagement and Compan...

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Episode 23: In this episode, we are discussing all things Account Based Marketing (AKA? ABM). Often, sales and marketing are each toiling away in their own departments, siloed off from one another while performing their day-to-day duties. Well, with today’s topic those two departments will be working together that much more. Because ABM sees marketing and sales collaborating in order to target specific, high value accounts.  

And wh...

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Episode 22: It’s well known that marketers and salespeople often have a hard time understanding each other’s world. So today, we’ll be discussing the ways in which CRM’s have the ability to bring both teams together so that everyone is operating on the same page.  

Joining Dani, is Ali Schwanke. Ali is the founder and CEO of Simple Strat, a Diamond HubSpot Solutions Partner that helps companies accelerate their growth through techno...

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Episode 21: We all know that providing salespeople with the right resources to use at the right times can transform an average sales organization into a stellar one. However, there are too many sales teams that are grinding away without a solid sales enablement strategy.  

In this episode, our guest has experienced sales enablement (and a lack thereof) from “both sides,” as a salesperson and as senior inbound marketing and sales con...

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Episode 20: The topic of virtual selling is HOT right now – thanks to this little pandemic we’ve been in. How we sell has evolved and changed at a rapid pace in the last two years. Even prior to COVID rocking our world, more and more selling is happening online in industries where it was previously happening primarily in person. In this episode, we’ll discuss frequent pain points for those adjusting to virtual selling as well as be...

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Episode 19: This topic is near and dear to our hearts because we really see thought leadership work here at LeadG2 and with our clients. In this episode, you will find that it’s not just about being seen as a thought leader – which is great! - but about how it can actually grow your business, drive revenue, increase leads, and so much more. 

In this episode, Dani is joined by Marti Sanchez. Marti is the founder and CEO of Influence ...

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Episode 18: RevOps is quite a hot topic these days and we find that it can be defined differently depending on who you talk to. Ultimately, it’s all about how you can maximize your organization’s revenue potential... and who doesn’t want to do that? In this episode, we’re going to get into what it is, why it matters, and how to do it well. 

In this episode, Dani is joined by Natalie Furness. Natalie is the founder & CEO of RevOp...

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Episode 17: If you have ever asked yourself, “what is sales enablement?” then this is the episode for you. Not only do we broadly cover the topic of sales enablement, but we also break down the concept’s four buckets (Strategy, Content, Technology and Training) all while discussing the undeniable impact that can been seen on growth, results, and revenue. 

In this episode, Dani is joined by Charlie Riley, Director of Demand Generatio...

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Episode 16: When it comes to inbound marketing and lead generation, one of the most important questions you can answer is “We have leads, now what?” Too often organizations are investing heavily in lead generation but aren’t using automation to properly ensure leads are being followed up with, nurtured, and converted by marketing or sales. We have so many tools available to us but oftentimes we’re either not using them correctly or...

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Episode 15: Email continues to be one of the most important and effective, but widely misused tools we have in sales. If you or your sales team are still using email the same way they did 2 years ago, let alone 5 or 10 years ago – then this episode is DEFINITELY for you! 

In this episode, Dani is joined by Jay Schwedelson. Jay is the founder of, the leading free subject-line rating tool ranked in the top 1% of ...

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Episode 13: This episode is all about building a content strategy that empowers your sales. In addition to covering “how to get started,” we also delve into best approaches to content strategy, funnels you should optimize for, targets and metrics of success, maximizing your results and minimizing your efforts and how content creation collaborates with sales. 

In this episode, Dani is joined by Jason Bradwell. Jason is the host of th...

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Episode 14: In this episode, we discuss how crucial of a role relationship building can play in your business selling smarter and faster. We talk about how to build relationships with different audiences, examples of programs based on relationships, how sales teams can nurture relationships to increase sales as well as tips and best practices for networking.  

In this episode, Dani is joined by Martha Orellana. Martha is Vice Presid...

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Episode 11: In this episode we talk about the power of category-focused selling, and how strategic initiatives targeting specific industries help organizations to grow their revenue. 

In this episode, Dani is joined, once again, by Dean Moothart. Dean is Director of Client Solutions at LeadG2 powered by the Center for Sales Strategy. Dean worked in the outsourced sales and marketing space for 20+ years helping B2B companies build ro...

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Episode 4: As sales leaders are learning more about video, we think the question is not “Why should I be using video?” but “How should I be using video?” Here at LeadG2, we take video seriously in our sales process. It has proven to be a tried and true way to increase engagement, open rates, response rates, and conversions. So, join us in this episode where we explore how to use video in the sales process. 

In this episode, Dani is ...

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Episode 2: Here at LeadG2 and our parent company, The Center for Sales Strategy, we’ve seen how having a strategic and regularly updated blog has completely transformed the way we market ourselves and sell. We’ve seen the results firsthand – and that’s why we’re able to help our LeadG2 clients do the exact same thing with their blogs. In this episode, we take a deep look at how to create and manage a blog strategy that will help yo...

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