In this episode, we're breaking down the many ways in which thought leadership can play an important role in maximizing your B2B sales efforts.
Here we tackle questions like: What exactly is thought leadership and why does it matter in B2B sales? Who is it for? How can sellers be incorporating thought leadership into their own strategy, as well as into different parts of the sales process? How do you go about measuring the ROI of thought leadership?
Joining Dani to answer those questions and more, is Bill Sherman, COO and Thought Leadership Practice Lead at Thought Leadership Leverage.
Bill makes some great points, such as:
Links:
Bill Sherman
Leveraging Thought Leadership Podcast
Dani Buckley
LeadG2
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