In this episode, we’re discussing how to best utilize LinkedIn to boost your thought leadership efforts. Why is it important for sales leaders to develop their professional reputation on LinkedIn? What are some best practices and common mistakes leaders are making? What types of posts work well and how often should you post them?
Joining me to answer those questions and so many more is Matt Sunshine, CEO at The Center for Sales Strategy.
Matt brings up some great pieces of insight, like:
- Why it’s important to build thought leadership on LinkedIn not to get more leads, but to simply be helpful
- How closing the “knowing” and “doing” gap can mean winning half the battle
- As well as tips and best practices for how to do this consistently and effectively
Links:
Matt Sunshine:
linkedin.com/in/mattsunshine/
Dani Buckley:
linkedin.com/in/daniobuckley/
LeadG2:
leadg2.thecenterforsalesstrategy.com/
TIMESTAMPS:
(02:32) Why is it important for business and sales leaders to develop their professional reputation on LinkedIn?
(05:01) Tips for getting your LinkedIn profile in tip top shape
(07:28) Use your profile summary to talk about the problems you help solve...not you
(08:28) Growing your LinkedIn network
(10:06) Closing the "knowing and doing" gap
(11:06) Reacquaint yourself with people you may have known previously but aren't connected with on LinkedIn
(12:11) Tips for growing your thought leadership
(18:49) Common mistakes to avoid
(21:59) Thoughts on using LinkedIn for lead gen and prospecting
(23:44) Use LinkedIn for mentorship
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