Building a B2B Content Strategy that Empowers Sales with Jason Bradwell

Episode 13: This episode is all about building a content strategy that empowers your sales. In addition to covering “how to get started,” we also delve into best approaches to content strategy, funnels you should optimize for, targets and metrics of success, maximizing your results and minimizing your efforts and how content creation collaborates with sales. 

In this episode, Dani is joined by Jason Bradwell. Jason is the host of the B2B Better podcast and is a marketing director for a global enterprise technology brand. He is on a mission to prove B2B does not have to be boring and helps early-stage marketing teams build strategies that scale with their business.  

Sell Smarter. Sell Faster. is a weekly podcast focused on sales growth hosted by Dani Buckley, VP/GM at LeadG2 and produced by Shaye Smith, Director of Marketing at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.  
 
Connect with Dani, Shaye and Jason below!  
 
Links: 

Sell Smarter. Sell Faster.: 
sellsmartersellfaster.com 

LeadG2:  
leadg2.thecenterforsalesstrategy.com 
 
Dani Buckley:  
Twitter: twitter.com/daniobuckley 
LinkedIn: www.linkedin.com/in/daniobuckley 
About: leadg2.thecenterforsalesstrategy.com/dani-buckley 
 
Shaye Smith: 
Twitter: twitter.com/mshaye 
LinkedIn: linkedin.com/in/shayesmith 
About: leadg2.thecenterforsalesstrategy.com/shaye-smith 

Jason Bradwell: 
Website: jasonrbradwell.com/ 
Twitter: twitter.com/JasonRBradwell 
LinkedIn: linkedin.com/in/jason-bradwell-40b45751