Episode 25: In this episode, we are breaking down how a Content Velocity strategy can be a boon to your inbound marketing and sales enablement efforts. Developing a solid content strategy is one thing, implementing it is another. How can you ensure that you’re producing enough content to be relevant in the eyes of your ideal customer, much less the likes of Google?
Joining Dani, is Chris Tweten. Chris is the CMO at Spacebar Collective, a white hat SEO and content production agency based in Vancouver, Canada.
Together, Dani and Chris break down Content Velocity in a few key areas:
CONNECT:
LeadG2: LeadG2: leadg2.thecenterforsalesstrategy.com/
Dani Buckley:
LinkedIn: linkedin.com/in/daniobuckley/
About: leadg2.thecenterforsalesstrategy.com/dani-buckley
Shaye Smith:
LinkedIn: linkedin.com/in/shayesmith/
About: leadg2.thecenterforsalesstrategy.com/shaye-smith
Chris Tweten:
LinkedIn: linkedin.com/in/ctwtn/
Website: spacebarcollective.com/
TIMESTAMPS:
(02:05) What is content velocity?
(03:20) The impact of content velocity on SEO
(04:58) Never sacrifice quality for velocity
(06:18) Can you publish too much content too quickly?
(07:47) 30 blogs is a good baseline
(09:14) Consistency isn't necessarily key
(10:25) Tips for getting started
(11:15) Final Thoughts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Death, Sex & Money
Anna Sale explores the big questions and hard choices that are often left out of polite conversation.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.