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March 20, 2024 57 mins

Earlier this month, the electric-car maker Rivian announced its new SUV, the R2 — a $45,000 family hauler that will get more than 300 miles in range. It also debuted the R3 and R3X hatchbacks, which entranced online car nerds. 


These new Rivian models are sleek and important, but they won’t go on sale until 2026 at the earliest. Can Rivian last that long? In this week’s episode, Rob and Jesse discuss Rivian’s quest to survive, how electrification is changing car design, and the coolest EVs coming down the pike. Shift Key is hosted by Robinson Meyer, executive editor of Heatmap, and Jesse Jenkins, a Princeton professor of energy systems engineering.


Mentioned:


Look Closely at Rivian’s New SUV. You’ll See a Survival Strategy.


Why 2024 Is a Make or Break Year for Rivian


Rivian R2, R3, R3X


Honda Crosstour


1991 Toyota Previa


Why Do Animals Keep Evolving into Crabs?


Watch a Hyundai Ioniq 5N Lap the Nürburgring


Dodge Charger Will Live on as an EV 


Jesse’s downshift, Rob’s downshift.

Rob’s upshift, Jesse’s upshift.


This episode of Shift Key is sponsored by…


Advanced Energy United educates, engages, and advocates for policies that allow our member companies to compete to power our economy with 100% clean energy, working with decision makers and energy market regulators to achieve this goal. Together, we are united in our mission to accelerate the transition to 100% clean energy in America. Learn more at advancedenergyunited.org/heatmap 


KORE Power provides the commercial, industrial, and utility markets with functional solutions that advance the clean energy transition worldwide. KORE Power's technology and manufacturing capabilities provide direct access to next generation battery cells, energy storage systems that scale to grid+, EV power & infrastructure, and intuitive asset management to unlock energy strategies across a myriad of applications. Explore more at korepower.com.


Music for Shift Key is by Adam Kromelow.



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