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April 2, 2025 58 mins

What does it take to live a life of courage, risk, and purpose? In this episode, Natalie sits down with John Graham, adventurer, author, and activist, to explore the power of bold decisions, from negotiating high-stakes diplomacy to surviving a burning ship. John shares insights on leadership, integrity, and the transformative impact of storytelling, leaving listeners with a compelling call to embrace risk and meaning in their own lives.


Takeaways:

  • Vision should be more than just financial goals; it should encompass the broader mission and meaningful outcomes for the company. Communicate this vision clearly and regularly to inspire and align your team.
  • Make decisions that align with your core values and long-term vision, rather than short-term gains. Ensure your actions are driven by a genuine belief in your product or service and its impact.
  • Start with smaller, calculated risks to develop risk tolerance. Thorough preparation, understanding competitors, and knowing market conditions can mitigate risks. Understand when to act solo and when to form a team to share the burden of risk.
  • Regularly reinforce the vision and mission to keep your team aligned and motivated.Be transparent and consistent, especially when addressing difficult situations or making tough decisions.
  • Evaluate your life and career decisions not just by success, but by the meaning and impact they bring to you and others. Engage in activities that align with your values and contribute positively to the world.
  • Be open to learning from both successes and failures. Use challenging experiences as opportunities to grow and adapt your strategies.


Quote of the Show:

  • “ There are going to be challenges in your life where you're going to have to make some tough decisions and the key thing is to be driven by what's meaningful in your life.”


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This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency. 

Learn more at: https://www.magnetudeconsulting.com 


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