Ever dreamt of shaking off the 9-to-5 shackles and venturing into the world of freelancing? Get ready to be swept into a world where your side hustle becomes your main gig, and your network is your net worth. Joining us is Ashley Stanford, who'll share her seamless networking strategies that open doors to endless possibilities. As your host, I'll match Ashley's tales with my own route from designer to creative director, discussing the liberating aspects of freelancing – shaping your narrative, selecting your clientele, and setting your own metrics for success.
Navigating the freelance marketing landscape can be as intricate as it is rewarding. In this episode, drawing from my firsthand experience in sectors from medical devices to event ticketing with Ticket Socket, I reveal invaluable strategies on analytics, targeted advertising, and the ins and outs of engaging email and SMS campaigns. And let's not forget about the power of your past - we'll explore how old agency connections can be the golden ticket to flourishing freelance opportunities and weigh the pros and cons of collaborating with larger agencies. These partnerships could be the crucible where your marketing consultancy career is forged.
As we wrap up, we wade through the perks freelancing can unleash – think passive income from evergreen content and the joy of curating a diverse project portfolio. Ashley and I discuss the pivotal role of financial savvy, from pricing your services to the fine art of tax management, and recommend tools like FreshBooks to keep the finances in check. Plus, discover the unexpected might of platforms like Pinterest in monetizing your blogging efforts, and get a sneak peek into my startup, Ice Cream Social, which is making waves alongside Comcast and NBC. Tune in for a candid blend of advice, personal anecdotes, and, of course, a good laugh or two – all served up to help you navigate your future in the freelance cosmos.
Learn more about Ashley at:
https://ashleyncline.com
As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. With a team of experienced marketing professionals and a track record of helping clients achieve their dreams, we are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com.
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