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April 21, 2024 42 mins

Dive into the dynamic world of corporate rebranding and athletic excellence with Naomi Reynolds on our latest podcast episode!

Join us as we explore Naomi's journey from representing Great Britain in triathlons to spearheading sections of the iconic rebranding of New Zealand telco giant, Vodafone.

Discover the intricacies of transitioning a well-known brand from red to green, and gain insights into the strategic partnerships forged along the way, including their approach to event sponsorships.

Naomi also discusses her work at McDonald's where they partnered with Emirates Team New Zealand, during the Americas Cup in Auckland.

From navigating challenges to defining non-negotiables, this episode of Sink or Swim promises a captivating blend of athleticism and business excelence.

Tune in now for an inspiring dose of leadership and transformation!

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