What it takes to sell out festivals & concerts - David Benge from TEG Live

In this episode, Laurence Carey sits down with David Benge, the Managing Director of TEG Live New Zealand, to dive into the world of live entertainment and major events. From his early days in the industry working with bands like Fur Patrol to leading the New Zealand branch of TEG Live—one of the most prominent promoters of live events globally—David shares his journey and insights. David talks about TEG Live's role in bringing in some of the biggest names, from artists like Eminem to festivals like Laneway. TEG Live is a versatile promoter, working across music, sports, family entertainment, esports, and more, connecting millions of fans every year through unforgettable live experiences. Beyond just hosting events, they offer added value through hospitality, partnerships, and sponsorships that enhance fan engagement. As part of TEG, an international leader in live entertainment and ticketing, TEG Live is apart of a global network including Ticketek, Laneway Festival, SXSW Sydney, TEG Dainty, and many other influential brands. Tune in to hear David’s incredible story and get a behind-the-scenes look at the business of live events in New Zealand and beyond!