Tired of blending in with the competition? Curious to learn how crafting an authentic brand story can set your business apart and connect with your ideal customers online? This episode is for you!
In today’s interview with a brand messaging strategist and website copywriter, Kathy Young, we will dive into the secrets of intentional brand storytelling and how it can forge genuine connections with your ideal audience. Kathy will provide information on the key elements your website should have to attract your desired customers and offer a complimentary guide on improving your website in just one afternoon!
In this episode, we’ll cover:
- What is brand messaging & why should you care about how you communicate on social media, emails, websites - all the places for your small business.
- How intentional brand storytelling can connect with your ideal audience online
- What are essential components for your website to make sure it speaks to your ideal audience
- How brand messaging strategist can amplify your small business marketing
Resources:
- Branding checklist for your small business by Michaela - FREE GUIDE
- Instagram profile makeover - FREE GUIDE
- 5 steps to Etsy Success - FREE GUIDE
- Michaela’s email marketing platform: Flodesk 30 days free trial + 50% off your first year
Ways to connect with Kathy Young:
Website: rekindlecommunications.com
Instagram: https://www.instagram.com/rekindle_communications/
LinkedIn: https://www.linkedin.com/in/kathy-young/
Freebie: 5 Ways to Instantly Improve Your Website Copy in An Afternoon & The Art of Pivoting Your Business & Message
More about Kathy Young:
Kathy Young, the founder of Rekindle Communications, is a website copywriter and brand strategist that helps thoughtful founders connect to their people through words so they can grow a fulfilling business. Since 2019, she's helped 100+ businesses elevate their messaging to attract high-quality leads, optimize marketing, achieve 6-figure sales launches, and entirely reposition their brands for intentional growth. Between wordsmithing and Chick-fil-a trips, you'll find her on the back patio enjoying a smoky fire pit with her husband and high school sweetheart.
How to connect with the host of Small Biz Babes Community Podcast (Michaela):
- Instagram: @smallbizbabescommunity
- Join our private Facebook group here
- Website: https://michaelafong.com/smallbizbabescommunitylinks
Don’t forget to subscribe so you never miss an episode.
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