If you're doing all the right things—posting, promoting, even running ads—but your business still feels stuck, this episode is for you.
In this powerful breakdown, we unpack the four foundational pillars of your business: branding, marketing, advertising, and sales. Most business owners blur the lines between them—and that confusion leads to chaos, misalignment, and burnout.
You’ll learn:
Why misalignment between these four areas creates disconnects and distrust
The true purpose of marketing (hint: it’s not just to attract customers)
How to build systems that align your team and scale your business—without babysitting it
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Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.