Small Business Marketing Huddle

010: Learning how to create a brand strategy for small business is easier than you think. In part five of the series on where to start with your marketing when just starting out in business, join me, Lily Richmond as I teach you the branding basics you need to know. 

 We'll explore the essence of your business identity, beyond just aesthetics, and how you can create a brand experience that keeps customers coming back ...

What are pricing strategies that set your small business up for long term success? 
In this episode, host Lily Richmond delves into the critical topic of pricing strategies to consider when you are just starting out in business. She shares insights on how to set pricing in order to win more business and make a profit. Joining her is special guest Alana Swain, co-founder of Your Success Team, who provides valuable advice on pric...

008: I want you to build a business that is customer centric. In this episode, we'll discuss how to craft a single sentence explaining how your business improves your customers' lives. Join me, your host, Lily Richmond, as I explain the importance of being customer centric in a hyper-competitive world. We explore why this is important, and I share a simple yet powerful question to guide your approach to marketing and busi...

007: All good marketing starts with the customer. So it’s critical that you have a clear picture of your target market and ideal customer. Join me, Lily Richmond, as we embark on part two in a seven-part series to empower you to start your marketing on the right track when you're just starting out in business. In this episode, we will uncover how to nail down a specific target market, customer segments and ideal customer. If y...

006: Make sure you create a product or service your consumer needs, and you are on the path to success in small business. Join me, Lily Richmond, in this series opener, where we lay the groundwork for you to start your marketing on the right track when you're just starting out in business. I’m going to share a powerful brainstorming exercise to help you stand out in a crowded marketplace and build a product that consumers actu...

005: Unlock the power of purpose to be more efficient, effective and engaging with your small business marketing. Drawing inspiration from Simon Sinek's insights, I'll guide you through the significance of the 'why' in your small business, ensuring that your marketing efforts resonate with your target market. A good purpose statement isn’t necessarily about saving the world; it's about distilling your drivi...

#004: Unlock the secrets of the buying process to market your business better. Join me, Lily Richmond, as I teach you about buyer roles and how they impact the decision to purchase your product or service. From the office manager who sparks an idea to the receptionist who could make or break your pitch, we dissect the roles of initiator, influencer, gatekeeper, decider, purchaser, and user; you'll understand why selling is nev...

#003: What if your existing customers are the untapped goldmine for your small business? Join me, Lily Richmond, as we uncover this treasure trove, revealing the incredible potential for growth that's right under your nose.
This episode explores the importance of your existing customers in driving sales, and we'll dive into fascinating statistics that prove it. 
I'll also share seven nifty tips to elevate y...

#002: What if you could conquer your biggest marketing growth challenge with a new, refreshing approach? Here's the deal: this Small Business Marketing Huddle episode is about doing fewer things exceptionally well, rather than spreading yourself too thin. So how do you achieve this? Join me, Lily Richmond, as I share an easy approach to focus clearly and make real progress by nailing down your biggest marketing growth challeng...

#001: Ready to revolutionise your marketing approach and set your small business apart from the crowd? You've come to the right place! I'm your host, Lily Richmond, and I'm excited to kick off our journey together. In our inaugural Small Business Marketing Huddle episode, I spill the beans on a game-changing messaging hack that can connect you with your customers like never before. Remember, the cornerstone of succes...