Ever feel like your business skills should be attracting better clients, but somehow you're still stuck with demanding, low-paying projects? You're not alone.
If you've ever been introduced as someone's "assistant" despite running half their business, constantly found yourself overexplaining your value, or watched newer VAs confidently charge double your rates, this episode is for you.
The truth is, being multi-skilled and capable of handling "all the things" might actually be working against you. In this episode, I'm breaking down what I call "The Capability Curse" - why your versatility is making you invisible to premium clients and what to do about it.
Most service providers think that showcasing all their skills makes them more valuable, but premium clients' brains work differently. When you position yourself as someone who can do everything, you become everyone's backup plan but nobody's first choice for their specific problems.
Key Points Covered:
✨ Why being multi-skilled makes you invisible to premium clients (and the brain science behind it)
✨ How the reticular activating system works against generalists in business
✨ Why "unicorn-seeking" clients are not the clients you want
✨ The counterintuitive truth about specialization and premium rates
✨ A simple two-column exercise to identify your zone of genius
✨ One action step to start shifting your positioning this week
✨ Why specialists command higher rates across every industry
If you're tired of attracting clients who want everything for nothing and ready to position yourself as the go-to expert for premium clients, this episode will shift your entire approach to business positioning.
💫 Grab my free Peaceful Profits Vault for premium trainings at dancingleafsolutions.com/resources
💌 DM me "SPECIALIST" on Instagram @soulfulbizcoachandrea for my free positioning resources
Thank you for being a part of the Soulpreneur Scaling Stories community!
FREE RESOURCES
🔗 Free Business Growth Resources
(⬆️ Live Business Growth Trainings for VAs & OBMs, The Premium Offer Starter Kit, Peaceful Profit Vault)
LET'S CONNECT
📸 Instagram
🧵 Threads
👩🏼🏫 LinkedIn
🎥 YouTube
💻 Website
WAYS I CAN SERVE YOU
✨ 1:1 Business Coaching
⭐️ Core Offer Alignment Intensive
👩🏽💻 Framework Flow Mini-Course (use code PREMIUM for a special discount)
🎧 Podcast produced and edited with love by @FerAssists 🩵
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.