In this episode of Soulpreneur Scaling Stories, I sit down with Rebecca Carmensita, a client experience and systems strategist who has mastered the art of building a service business that truly supports her lifestyle. Currently based in Korea as a digital nomad, Rebecca shares how she evolved from a general virtual assistant to a specialized systems expert who confidently refers out clients who aren't the right fit.
During our conversation, Rebecca reveals her journey from feeling overwhelmed as a "do-everything" VA to discovering her zone of genius in systems strategy. She openly discusses the mindset shifts required to step into her expertise, how she structures her business with both stability (retainer clients) and growth (project-based systems builds), and why being authentically yourself is the most powerful marketing strategy.
If you're a service provider feeling stuck in the "I'll do anything for anyone" phase or wondering how to find and claim your expertise, this episode offers both inspiration and practical insights for building a business that energizes rather than drains you.
Key Points Covered:
✨ Evolving from general VA to systems specialist
✨ How to know when you're ready to niche down and specialize
✨ Building confidence through action (not the other way around)
✨ Structuring a business with both retainer stability and project growth
✨ Why authenticity is your strongest business asset
✨ Managing a service business while traveling as a digital nomad
Connect with Rebecca:
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