Ever feel like your marketing is just... not working? You're either avoiding it completely because you don't know what to say, or you're posting everywhere but no one's booking calls.
The problem isn't that you need to do more marketing—you need clearer messaging. When your message is scattered, you're essentially waving a flashlight around hoping someone notices, instead of being the lighthouse that guides exactly the right people straight to you.
In this episode, I'm breaking down why "doing more marketing" isn't the answer and sharing a simple framework that can transform how you talk about your work. From the client who went from "virtual assistant slash business strategist" to confidently attracting dream clients, to the exact messaging shifts that make people lean in instead of tune out.
Key Points Covered:
✨ Why "I do strategy and implementation and mindset work" isn't landing with your ideal clients
✨ The lighthouse vs. flashlight approach to messaging that changes everything
✨ How to sell transformation instead of tasks (and why this matters so much)
✨ The simple "I help [who] achieve [what]" framework with real examples
✨ Why getting specific actually attracts more of the right people, not fewer
✨ A 2-minute clarity exercise you can do right now to transform your messaging
If you're tired of feeling scattered when you introduce yourself or exhausted from marketing that doesn't convert, this episode will give you the clarity you need to make every piece of content work harder for you.
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🎧 Podcast produced and edited with love by @FerAssists 🩵
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