Ever feel like your marketing is just... not working? You're either avoiding it completely because you don't know what to say, or you're posting everywhere but no one's booking calls.
The problem isn't that you need to do more marketing—you need clearer messaging. When your message is scattered, you're essentially waving a flashlight around hoping someone notices, instead of being the lighthouse that guides exactly the right people straight to you.
In this episode, I'm breaking down why "doing more marketing" isn't the answer and sharing a simple framework that can transform how you talk about your work. From the client who went from "virtual assistant slash business strategist" to confidently attracting dream clients, to the exact messaging shifts that make people lean in instead of tune out.
Key Points Covered:
✨ Why "I do strategy and implementation and mindset work" isn't landing with your ideal clients
✨ The lighthouse vs. flashlight approach to messaging that changes everything
✨ How to sell transformation instead of tasks (and why this matters so much)
✨ The simple "I help [who] achieve [what]" framework with real examples
✨ Why getting specific actually attracts more of the right people, not fewer
✨ A 2-minute clarity exercise you can do right now to transform your messaging
If you're tired of feeling scattered when you introduce yourself or exhausted from marketing that doesn't convert, this episode will give you the clarity you need to make every piece of content work harder for you.
Thank you for being a part of the Soulpreneur Scaling Stories community!
FREE RESOURCES
🔗 Free Business Growth Resources
(⬆️ Live Business Growth Trainings for VAs & OBMs, The Premium Offer Starter Kit, Peaceful Profit Vault)
LET'S CONNECT
📸 Instagram
🧵 Threads
👩🏼🏫 LinkedIn
🎥 YouTube
💻 Website
WAYS I CAN SERVE YOU
✨ 1:1 Business Coaching
⭐️ Core Offer Alignment Intensive
👩🏽💻 Framework Flow Mini-Course (use code PREMIUM for a special discount)
🎧 Podcast produced and edited with love by @FerAssists 🩵
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.