97. Why Premium Clients Aren't Buying your VA or OBM offer (And the Strategic Entry Point They Actually Want)

Ever feel like your content is solid and your offers are good, but somehow people just aren't buying the way they used to? You're not alone.

If you've been showing up consistently but wondering why your sales have stalled, this episode reveals the real reason behind slow sales (and it's not your expertise). Most VAs, OBMs, and service providers are missing a crucial shift in buyer behavior that's happening right now.

In this episode, I explore why people are more hesitant to invest than ever before and what you can do about it. I share the story of a copywriter whose sales stalled and the simple strategic shift that can turn things around - without lowering your prices or chasing clients harder.

The truth is, when everything feels economically uncertain and people have been burned by past investments, asking them to make a big leap into your premium services feels risky. But there's a solution that reduces their fear while showcasing your expertise.

Key Points Covered:

✨ Why buyer behavior has shifted and people are more cautious about investing

✨ The psychology behind why premium offers feel too risky right now

✨ What trust building offers are and why they work so effectively

✨ Real examples of strategic entry points for different types of service providers

✨ How to create offers that naturally lead to your bigger services

✨ Why trust building offers make marketing feel easier and more fun

If you've been wondering whether you should lower your prices or completely reinvent your services, this episode will help you see there's a much better path forward. The solution isn't about devaluing your work - it's about meeting people exactly where they are and giving them a way to experience your expertise before making a bigger commitment.

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