As a result of geo-fencing, the right customers see the right ad at the right time. Geo-fencing works by drawing a virtual line around an area (like your competitors’ showroom).
When a potential customer with a smartphone or tablet enters a geo-fenced location, GPS technology captures their mobile device ID.
You can then show them ads while they’re in the store and for 30 days after they leave. This is very cool technology and an under-utilized strategy.
Dave Carleton
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