SPMS Podcast 23 – Web Push Notification Marketing

Push notification marketing is an advertising, communication and re-engagement strategy that will let dealers send messages to customers and through clickable browser notifications even when they are not on your website anymore.

 Marketers can use these notifications to send promotional, informational or educational messages. Push notifications are a great vehicle to inform users about new products, current sales or even recently published blog posts.  

In addition, many companies use them as reminders that specific promotions are starting or almost ending giving the readers the motivation to take advantage of the limited savings available to them. 

This relatively new marketing strategy allows you to reach out to your previous website visitors even when even when you don’t have traditional contact information like name, email and phone number. Please note however that these notifications can be sent only to people who have specifically subscribed to get these web push notifications directly from your website. 

Dave Carleton
 https://SpaPoolMarketingSuccess.com