115. Make The Biggest Impact In The Least Amount Of Time with Brad Powell

Ever wondered how to captivate your audience in less than a minute? 

The secret to grabbing & holding attention these days is keeping it short and to the point. This is especially true when it comes to video.

And even if you've NEVER imagined yourself as a video content creator, there is a super simple way to create great video content of you spontaneously sharing your best insights. 

By far the easiest & most common way to spread your message to the right audience is to be a guest on somebody else's podcast. 

In this solo episode I'm sharing how you can transform your podcast guest opportunities into a treasure trove of content using my approach to answering questions within a tight time-frame, thus ensuring an engaged audience. 

For the past year, I've been part of a mastermind hosted by Michelle Mazur called the Expert Up Club, and she invited us to get on a Zoom call to share just one 'expert trick.' 

This episode is a recording from that meeting where I'm sharing my trick where the group put me on the spot to do a live demonstration of what I was sharing with them on the art of answering any question in less than a minute - starting with a good hook.

Takeaways:
✅ Creating hooking elements in your responses 
✅ The importance of being able to captivate an audience quickly & efficiently
✅ How to handle commonly asked questions in a concise, impactful way
✅ Recording yourself with a simple setup using a camera or a smartphone

Don't miss out on this opportunity to make your podcast speaking engagements more intriguing and impactful!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Episode Transcript

Speaker 1 (00:02):
Welcome to the Standout Business Show, where
it's all about making a biggerdifference by doing business
differently.
I'm Brad Powell, and today weare talking about how you can
make the biggest impact in theleast amount of time.
Today I'm going to share arecording that I was just

(00:24):
sitting in on earlier this weekin this group that I'm part of
called the Expert Up Club.
This is a group that's hostedby Michelle Mazur, who is a
communication and speaking coach, and she has gathered together
this intimate group of peoplewho are all really solid and

(00:45):
have this vast expertise in whatthey do, and in this particular
case, she had invited us to gettogether and share just one
expert trick.
So what I'm going to share withyou is the expert trick that I
shared with the group, and Ihope you enjoy this.

(01:05):
It's going to be a lot of fun.

Speaker 2 (01:11):
Okay, brad, let everyone know who you are.

Speaker 1 (01:15):
Sure, well, brad Powell and I help people create
binge-worthy brands using, thesedays, short form video.
And I want to go on the sametheme as our tendency to
overgive and, in the realm ofspeaking and being on video, the
tendency to ramble and go onfor long periods of time,

(01:39):
because the more we can share,the more value we think we can
give, and I'm as guilty of thisas just about anyone I know I
can ramble a lot and it's been areal education for me in the
last couple of years to, youknow, really train myself and
also to help train my clients tobe super succinct in their

(02:01):
speaking.
And so my trick that I'm goingto suggest for you all is that
right now, probably the mostcommon way that you're going to
be making video is to be a gueston a podcast, or, if you have
your own podcast, to be the hostof your podcast, and this is
just super common, super easy,and even if you have absolutely

(02:24):
zero intention of ever being avideo marketer or doing video
marketing for yourself, you'reprobably going to have an
opportunity to be a guest onsomebody else's show.
So when you do, the trick is totrain yourself so that when
you're asked a question, toanswer that question in a minute

(02:45):
or less, and then just stop andthe guest will say something.
And then they'll ask youanother question and a minute or
less.
And if they want you to godeeper on what you just said,
great, go deeper.
But if they're wanting to moveon to the next thing, then go on
to the next thing.
And the trick in all of this is,first of all, you'll find that

(03:08):
you're a lot more intriguing andthe episode that you create
will be a lot better if you cando this and you won't be
rambling.
And secondly, and this is thereally trick part is that if you
can get a copy of the videofrom the host or, if not, if you

(03:30):
set yourself up with a cameraor just your smartphone on a
little tabletop tripod andrecord yourself every time you
do a podcast guest opportunity,just record it yourself.
That's very easy to do.
You will have, after like ahalf hour episode, many pieces
of content that has your bestideas, the spontaneous in the

(03:55):
moment reactions to some guests.
So who's a good interviewerpulling something out of you?
And you can.
You don't have to do this handthat footage to somebody and
have them edited for you andyou're going to have some great
content that then you can putwherever you want social media,
your website, send it in theemail, all that kind of thing.

(04:16):
So that's my one trick.

Speaker 2 (04:20):
Does anyone have questions for Brad, because I
definitely have a question.
Pauline.
Brad, would you recommend thatwe repeat the question so that
we've got this nice littleself-contained sound bite, or is
that not necessary?

Speaker 1 (04:34):
It's not necessary.
It really depends, I suppose.
But no, you don't.
If you want to really, you know, get good at this you're going
to open your response with somekind of hooking element that
creates you know, just just likeyou would with a normal piece
of content.
And this again is this issomething that takes practice.

(04:57):
But someone asked you aquestion and you can say you can
, you know, give a really 10second anecdote?
Oh, that reminds me of the timewhen, you know, I was learning
how to ride a bike or whateverit is, and then you just go
carry on with the thing thatyou're going to share.
It's the same skill set thatpoliticians use, in the sense

(05:18):
that they go out into the mediaenvironment and they know what
they're going to say.
They they basically don't carewhat somebody asked them and
they just say their stuff.
And you don't have to be quitethat belligerent in your prep.
But you can be like I've gotall these things, these one, you

(05:40):
know these short things to saythat are my best ideas, my
greatest hits, and if you havethem kind of stored in your
memory bank then and youpractice like this is something
that takes practice, but onceyou've done this a few times.
It just becomes second naturethat someone asks you something
generally in this direction andyou got okay, I know how I'm
going to answer that and youjust get better.

(06:02):
Like this is such good training, especially these days, for us
rambling experts.

Speaker 2 (06:11):
Rachel had a question for you.
Can you give us an example of ahooking answer?
So I have.
So why is video important, Brad?
I'll just give you thatquestion what's your hook?

Speaker 1 (06:25):
What's my hook?
Okay, well, that's so good inthe moment.
Well, everyone needs to show upas themselves.
Right now, with the advent ofAI encroaching upon every single
job on the planet and the fearis going to take over all the

(06:46):
jobs on the planet, the peoplewho are have sort of this deep
well of expertise are going toneed to show themselves as
actual humans and, in the worldthat we live in, the only way to
do that at scale is to get onvideo.
I mean, speaking in front of aroom full of whoever you can

(07:07):
gather can't compete with videowhen you have a distribution
network that's as extensive asLinkedIn, facebook, twitter, now
X, youtube, etc.
Combined all those things.

Speaker 2 (07:23):
Well done.

Speaker 1 (07:26):
Did I do that in a minute?

Speaker 2 (07:28):
Probably less than a minute.
That was.
That was awesome.
Other questions for Brad.
Because I have a question forBrad if you don't.
So here's my question.
Brad, I've done a lot ofpodcasts and, knowing that I
need to give like a minute longanswer, how do you answer the
question when they say like sotell us about your backstory,

(07:50):
how did you get where you aretoday?
Because I hate that questionBecause it's like asked on every
single podcast.

Speaker 1 (08:02):
And.

Speaker 2 (08:02):
I'm like this is just like I don't.
I don't feel like giving mywhole backstory to people, yeah,
and you can get really ramblywith it.
So how would you apply thisknowledge to like a question
like so how did you get whereyou are today?
When you're like okay, I'vebeen doing this work since I've
been like 25.

(08:23):
I'm going to be 50.
That seems like a lot toencapsulate.

Speaker 1 (08:28):
Right, I would come up with an anecdote that
basically explains why you dowhat you do, and then you don't
need to tell the whole story.
So it can be something.
It can be any piece of yourlife where you got, you know,
you turn to corner and you gotinspired to now be this

(08:48):
messaging person who helpspeople get their message out.
And it could be a moment inyour life where you realized how
valuable or important that wasto you.
And if that's all you say,great, awesome, that's all you
need to say.
And we all have moments like I.
Can think back in my life, manyyou know moments where I got

(09:10):
turned on to making images andtelling stories through image
making.
I can just point to any one ofthose and say well, you know, I
was in high school and we had aphotography class and my teacher
show me how, show me all thesepictures of life magazine
photographers who could take asingle image and tell an entire
story from just one image, andthat just totally fascinated me.

(09:32):
And ever since then I've beenjust following that path.
That's it.
That's my story.

Speaker 2 (09:37):
That's amazing.
Well, and I love you're alsogiving us permission not to
answer the question.
Oh, yeah, right.

Speaker 1 (09:45):
I bother, you know, like, who wants to hear my story
about?
Well, I was born in the barnand blah, blah, blah, you know.

Speaker 2 (09:57):
I appreciate that because I think that's where a
lot of us get hooked up.
You know, like hooked into itis because that's like oh, they
want to hear our backstory.
Or you listen to their otherpodcast episodes and everybody
is telling these elaborate backstories versus like taking them
to an exact moment where you'relike, and this is the moment I
realized that communication wasreally important.

Speaker 1 (10:19):
Yeah, and then just shutting up.
Yeah, right Like that.

Speaker 2 (10:25):
Other questions for Brad.
That was so helpful, brad.

Speaker 1 (10:29):
I see myself coming back and watching that elegant
answer from Brad there, so getwith somebody on zoom and go
back and forth, take turnsasking cool questions and get
the other person to answer, andput up a little egg timer and
see if they do it under a minute.
You have a little contest scorepoints.

Speaker 2 (10:51):
So good.
Thank you, Brad.

Speaker 1 (10:57):
I just want to remind you that if you'd like to go
and binge the entire archive ofthe standout business show, just
go to standoutbusinessshow andyou can find all the audio, all
the video, all the show notes,all the extra stuff that you
might want to pay attention to,and you can binge to your hearts
content.
We go live every Thursday, 11amEastern time, and until the

(11:22):
next time, so long.