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May 13, 2024 25 mins

Will Nitze created IQ Bar, a protein bar to increase mental health and cognition, and now runs a multi-million dollar brand selling bars, hydration sticks, and mushroom coffees.

Learn his strategy for growing a brand to a projected $55 million including fundraising, channel strategy, and mindset.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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