The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing.
More focus on brand awareness, broader reach, building media relationships, and managing brand reputation.
What does that mean for budgets in 2024? For content strategy?
Muck Rack helps us understand the trends.
Listen For
4:14 The Roles of Marketing and Communications are merging
6:21 How Budget is Being Allocated
10:41 The Focus on B2B or B2C?
12:38 Is Enough Attention Being Paid to Internal Communications?
Download the Muck Rack State of PR Report
Guest: Linda Zebian, Muck Rack senior director, communications and community
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