The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re losing.
At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:
- We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)
- We need to emphasize the importance of community-based listening and education, advocating for civil discussion to foster a more informed and respectful public
- The PR industry needs to become a trusted entity by reinforcing integrity and reliability across all communication channels
Listen For
3:54 A Stakeholder Engagement Process for Addressing Misinformation
10:04 Community Level Education Strategies
13:56 Focus on Building Trust
18:26 Civility and Constructive Discourse
Guest: Ray Day
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