July 8, 2024 • 28 mins
In this episode, we share the highlights of Sub Summit 2024. While everyone will have a different experience based on what sessions and events they go to, we thought you might want to hear a little behind the scenes of what we got into!
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Episode Transcript
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Julie (00:22):
Hey, everybody, and welcome back to Subscription Box
Basics, the podcast.
I am your head coach, JulieBall, and Renee is here with me
today, your marketing coach, andwe are going to do a recap of
Sub Summit 2024.
We actually got back, what, overa week and a half ago, but
unfortunately I got sick when Igot back.
(00:43):
And so I finally have my voiceback and we're able to record
this episode.
So last episode, you'll find ourlive podcast.
Definitely after you listen tothis one, make sure you go back
and listen to that one.
But Renee, let's just do like.
In a timeline order, let's justtalk about our experience from
(01:03):
Sub
Renae (01:03):
Summit.
Sounds like a plan, and I am sohappy you have your voice back
and we can chat.
I know, right?
As we start to talk about dayone it was a roll wind trip, but
it was so fast.
So awesome.
Yeah.
So let's dive into day one.
This year, Subsummit started ona Monday, and for the first time
(01:25):
in a couple years, we botharrived on a Monday.
I know in years past, we hadcome the day before, but the day
before for us this year wasduring Father's Day.
So we both arrived Mondaymorning.
You got in a little earlier thanme because my flight was
delayed, but then I eventuallyshowed up Monday afternoon,
early afternoon, and was therejust in time for us to
(01:49):
experience the experts bar withSubly.
And should we talk a little bitabout that?
Julie (01:54):
Oh, for sure.
Yeah, that was so It was such agreat experience and it was so
fun and it was so impactful.
Let's paint the picture.
So Subly is a software forsubscription box businesses.
They are our number one choice.
They're our go to software andwho we recommend.
And over the years, we've gottento know them and their team.
(02:14):
And they decided at this year'ssub summit that they were going
to create this experts bar.
The inspiration behind it iskind of like at the Apple genius
bar, you know, how you can getprofessional advice from Apple
workers and Apple experts.
And so they took that concept.
(02:34):
And just inserted it into thesubscription box we're on.
So we were lucky enough to beinvited as Subly experts to help
mentor people at the event.
And it was really cool, youcould register in advance or you
could just drop in and chat withsomeone.
And these people, I call themSubly experts, but they're not,
it's not necessarily that we'rean expert in the software.
(02:56):
But there were experts from somany different fields.
What would you call it?
Like niches and different thingsthat they're they're good at.
So, for example, web design anddevelopment, maybe someone was
really good at inventory.
Someone's really good atmarketing or growth.
And so we were able to be a partof the suddenly expert team.
(03:16):
And it was so fun.
We got to talk to lots and lotsof people, but specifically on
the first day, we got to talkwith Karen Willis.
Shout out to Karen.
She's starting a subscriptionbox for flight attendants.
And then we also, anotherhighlight was talking to Sam
from NuvaBox, who is creatingthis box for people who are
transitioning from high schoolto college life, like you're on
(03:38):
your own for the first time, andthis box and community and
experience is there to help youunderstand how to handle that
new life that you're in chargeof that, you know, your mom or
dad's not in charge of anymore.
So some of those meetings weredefinitely highlights from the
day.
What did you think about theexperts bar?
Renae (03:57):
Oh, I was my favorite experience of sub summit was
probably the time we spent with.
Each individual box owner duringthat expert bar.
It was, and like you said,meeting people we've known
before and met before, likeKaren, who was at our box
besties retreat.
She's way back and OG SparkleHustle gross subscriber when you
(04:20):
started that.
So we We're able to get to seeher and catch up, but also help
her develop her box becauseshe's still in pre launch.
And then to tell we met a lot ofnewbies that we had never met
before to like Sam, who endedup, we got to meet him multiple
times throughout the time, theevent too.
So that first little day wassuch a great snapshot shot of
(04:41):
what the expert bar looked likefor us on day two.
And then you were able to spenda little time there day three
too, but I loved it.
I would, would 100 percent do itagain.
It's what you and me thrive offof because we were able to give
some of our advice, but also bein their corner cheering them on
or encouraging them or beingthere for them.
(05:02):
So I it was a highlightexperience for me during the
what did it end up being?
36 hours.
I was, I was in Dallas, but itwas, yeah, you had
Julie (05:11):
my favorite.
You had such a whirlwind trip.
You were like in and out ofthere so fast, but the experts
bar was definitely a highlightto like, and that's, it was so
cool to see the collaborationover competition.
Cause all these people that werevolunteering their time to be
experts at the Subli expertsbar, you know, they, some of
(05:32):
them were coaches.
Some of them, you know do thingssimilar to us.
And some of them might haveother skill sets.
And it was just so cool to seethem all brought together.
Like, Liam Brennan was therefrom Buster Box.
And Lo Hickson was there fromPassion and Growth.
Sierra Stokeland was there fromInventory Genius.
And then there was a handful ofother guys that did website
(05:53):
design, development, marketing.
Like, it just felt verycommunity and, like, group
centric.
And I loved that.
Renae (06:00):
I couldn't agree more.
So, right.
So, and then, so that's how westarted our day one and then we
were able to go to the openingceremonies, right?
So that was such an awesomeexperience as always.
It's fun seeing Chris chambersbe the MC and the founders do a
fantastic job always with theiropening ceremony.
(06:23):
And then should we talk a littlebit about our, the first keynote
that we heard?
Oh,
Julie (06:28):
yeah, definitely want to talk about Nancy because this is
one of those speakers that assoon as we saw her on the
schedule, we marked her down asa must see.
So I know that you, like, havebeen talking about Nancy Harhut
for years.
So Nancy was one of the keynotespeakers, and she was supposed
to be there It wasn't it lastyear too, but she got sick So we
were so bummed out She talksabout the psychology of consumer
(06:52):
behavior, and it's kind of likeShe, she said, people do weird
things and I get to study whythey do them.
And I was like, oh, that's,that's so good.
That's so good.
And so she talked about sixdifferent tactics.
I'm not going to go through thewhole thing.
She has a book if you want toread more about her studies and,
and what she finds.
But it was six tactics to helpsomeone to actually convert on a
(07:15):
website.
And she talked a lot aboutscarcity.
She talked about urgency and oneof the highlights was, like,
Renee and I were so excited.
She talked about the idea ofurgency using a countdown clock.
And guess who she put on the bigscreen in the keynote speech?
(07:36):
Was none other butSparkleHustleGrow.
com where we had a countdownclock.
She had a screenshot of thewebsite when we ran it.
And I think Carol atSparkleHustleGrow still uses a
countdown clock for urgency.
But it was just such a treat tosee it as the example on stage
with Nancy.
Renae (07:56):
And unscripted, you didn't know it was coming.
It really, you saw it and you'relike, Oh my gosh, that's my
website.
Julie (08:02):
It was so fun.
But she's just so brilliant.
And I actually got one of herbook, her copies of her books.
And so I'm just about to startit and I cannot wait to dive in,
but we'll have to link herwebsite
Renae (08:15):
yeah.
And anytime, like you said,anytime she speaks, we listen
because the first time Iremember hearing her was when
they hosted the virtual subsummit and I was just blown away
by some of the tactics and, andshe continues to just drop
knowledge bombs every time shespeaks.
So we got an opportunity to, tohear her a little bit on day two
(08:35):
also.
And she's, she's just brilliant.
So definitely worth checkingout.
So after we heard her.
We were able to escape a littlebit to our room and go freshen
up.
And then we were co hosts of thefirst timers meet up during the
welcome reception.
So we had this idea that we weretalking to the sub summit team
(09:00):
about, and we love just again,being cheerleaders for people
being there for people that weknow and have been at events
before where you don't knowanyone.
And we really wanted toalleviate that stress and
Connect people at the beginningof the event.
So with the sub summit team, wecame up with the idea of a first
(09:21):
timers meetup and kind of werethere to facilitate it for them.
And it really went off without ahitch.
They, it was a great meetingspot.
We met great people and theyreally facilitated conversation
amongst themselves and, andreally kicked it off.
So that was, A really coolexperience to be a part of also,
(09:43):
and hopefully something thatpeople who attended were able to
feel a little more comfortablethroughout the rest of the event
because they met people and gotto meet us.
Julie (09:53):
Yeah, it's interesting because I thought that it was
going to be more like us, youknow, taking people around and
showing them where things are orlike.
Helping them meet someonespecifically, like, Hey, if this
is, if you're from theNortheast, go here.
Or, hey, if you have this typeof box, go here.
You know, trying to, like, grouppeople together.
(10:14):
But it wasn't like that at allbecause everyone was just so
excited to meet other people.
And so what it felt like, italmost felt like we just got to
work the room.
Like, there was all these peopleand we just got to walk around.
Welcome them there, ask themwhat their goals were from sub
summit, and, you know, help makeintroductions and say, Oh, you
need to meet this person.
And it was so much fun, and I'mreally grateful that they did
(10:38):
that, because I do remembergoing to events where I feel
alone, and I don't know how tobreak the ice sometimes, or if
I'm feeling introverted.
And so this was just a reallygreat opportunity for all of the
first timers.
So thank you.
Big shout out to sub summit teamfor letting us be a part of
that.
After that, we just grabbed agroup of friends and went and
(10:58):
had dinner right at the hotel.
It was super fun.
And then after that, we went tothe founders reception, which is
something that the sub summitteam puts on for founders and
speakers.
And it was just so great have adrink and talk with some other
founders of subscription boxes.
We got to hang out with some oldfriends like Liam Brennan and
(11:19):
Katie of YearCheer, but we gotto meet some new friends, too,
like Josh from PlateCrate.
So, we really had a nice time.
Again, a shout out to SubSummitfor putting on such an awesome
day one.
So, moving on to day two.
We went straight to the Expert'sBar in the morning, again, to
put in a couple hours ofvolunteer time to help other box
(11:39):
owners to answer questions, andit was such a treat.
Thank you to everyone whovisited us there or played a
part in that.
And thank you to Subly forcreating such a cool
environment, such an impactfulconcept.
Renae (11:53):
Yeah, and I think a lot of people That signed up for the
expert bar.
When they first signed up, theyknew what times we would be
there, but didn't necessarilyknow if it would be us.
They just wanted someone to talkto.
Right.
And it was so nice.
The people that were put on ourschedule.
I feel like we were meant totalk to them and they were meant
to talk to us.
Hopefully we impacted them asmuch as they impacted us.
(12:15):
Cause we're still, you and me,Julie are still talking about
each and every one of them andtheir boxes and the experiences
we had with them.
So I feel like it was, like yousaid, just echoing that I'm so
happy it was something thatsuddenly had there.
And it was super impactful on usas experts, as well as hopefully
the people that attended to getsome advice too.
Julie (12:36):
Yeah, and if you guys aren't familiar with Subly, I
know I explained it earlier, butI'm gonna have their founder,
Stefan, he's gonna be on thepodcast in the next week or two,
so stay tuned so you can learnmore about that.
So after we put in some time atthe Experts Bar on day two, we
got a chance to walk the floor.
We went to a couple of sessions.
And some of our friends andcolleagues were on panels.
(12:59):
So it was really fun to supportthem.
And it was fun to support.
All of the vendors as well.
And like I got a chance to talkto a few of them.
Specifically I was talking withBoxUp.
I do some work on the side forBoxUp with their affiliate
program.
And so it was really fun to seethem in person, be able to take
some of my friends andcolleagues actually over to the
BoxUp booth and introduce them.
(13:21):
They just rolled out new customtape as well.
So I was pumped because they hadsome on site.
And the reason why I'm excitedabout this is because I love
custom tape.
I think it is a great economicalway to brand your box, but I
just don't like the wateractivated tape that everyone
else sells it.
It can get messy.
(13:43):
You have to cut it and then wetit before you can actually seal
the box.
But Box Up's new packing tape isthe self adhesive.
Like, it's already got thesticky stuff on it, like regular
tape, and it is super strong.
And so it was really cool.
Like, I know this sounds reallynerdy, but I just, like, geek
out on good packaging.
Seeing all their samples andgetting to actually, like, test
(14:06):
out the new tape I am superexcited about it.
So, you know.
I'll be sharing, I'm sure, moreabout that in emails and in
social posts in the future, butif you guys are looking for
something like that, like customboxes or custom tape, DM me, so
I can give you a special linkand you will get either 12 boxes
free or there's, there's someother deals and discounts that
(14:28):
you can get From box up.
So anyhow, that was my littleshameless plug for box up.
They had such a fantastic setup.
After we walked the floor, did acouple sessions, we got to
podcast live.
Why don't you tell everybodyabout our experience with the
live podcast?
Renae (14:44):
Yeah, and like you mentioned, if you haven't
listened to it yet, it was thelast episode.
So definitely go listen to it.
We had the opportunity to speakwith Katie from Year Chair and
we wanted to talk aboutsomething that wasn't typically
talked about.
or, or something you sometimesfeel alone in.
(15:05):
So we talked about failures andwhen things don't necessarily go
right.
And it, it was a super casualconversation, something that we
had pitched to Katie.
But, but not really rehearsed atall.
So when you hear the livepodcast, it was a.
authentic, organic conversationwith her.
And I enjoyed it.
(15:27):
I mean, anytime I'm in a roomwith you and Katie, I have so
much fun because I love you bothso much, but, but it was so much
fun to be in front of a liveaudience and to be able to talk
about things.
And Reassure box owners andbusiness owners that if things
don't go right, you have to havea backup plan and that's okay.
Like things aren't going to goright.
(15:47):
And you have, you have to beable to pivot and kind of get
creative and get scrappy as abusiness owner.
And we had some really goodfeedback from people that were
there live listening and theyreally enjoyed it.
So it was a really goodexperience.
Julie (16:00):
I would agree.
She's a really good storyteller.
She had a couple of stories thatwere like, ooh, like, that
hurts.
I can't believe that happened toyou.
But look at how resilient youwere and look at how you figured
it out.
And I think that people reallyrelate to that.
It's tiring.
It's exhausting when you onlyhear the good stuff and then you
(16:23):
feel bad about yourself becausesomething
Renae (16:25):
went wrong.
Yeah, and in the world of socialmedia, if you're not in person
talking or if people aren'tbeing really raw and authentic,
you just see the good stuffsometimes.
So I think that being a smallbusiness owner and a new
business owner, sometimes Ithink it can feel overwhelming
too, because you're hearing allthese things about growth,
growth, growth.
So I think it was a reassuringexperience for people who were
(16:48):
listening to be like, okay, likeI'm going to make mistakes.
Things going to go wrong, but Ican still power through it and
keep going.
Yeah.
Julie (16:54):
Yeah.
No, I agree.
It's just you don't need to feelalone.
And I remember what it feelslike when things don't pan out
right or when there's achallenge and you're just like
you feel so alone.
You feel like you're the onlyone making mistakes and you
don't want your customers tofeel the impact of it either.
And so Katie gave some really,really good stories and good
(17:16):
tidbits of like how to pickyourself back up.
So I love live podcasting.
It's so fun.
It's, it's one of those thingswhere I don't feel nervous at
all.
Like when we go speak on stage,or if we're on a panel or
something, yeah, I get somenerves beforehand, but when it
comes to podcasting live, itjust feels like a conversation.
Renae (17:36):
I'm the exact same way.
I, and it's funny cause I had aconversation with my girls when
I came home, because Thefantastic sub summit team sent
us pictures, you know, so thegirl, I was showing the girls
pictures of us on the podcaststage.
And they're like, Oh, that's notwhat I thought it was like.
I thought it'd be different.
And we were talking a little bitabout it, but I said the same
thing.
It's, it's just like having aconversation and it is, I, I
(18:00):
have that feeling when we sitdown and talk to, and you kind
of forget there's people thatare listening and it is not
necessarily something that makesme.
As nervous as when we get up onstage and talk about other
things.
I
Julie (18:13):
know, right?
But the thing is, we're also,what, four years into
podcasting, four plus years.
I remember being on my firstpodcast as an Like getting
interviewed.
And it was the Boss Mom podcast.
And I was so nervous.
I had notes pinned up, like,taped up everywhere in my room
(18:34):
so that I could look off camera,but it wouldn't be super
obvious.
I was sweating.
I was nervous.
And now it just feels so secondnature, and I love that.
if you're, listen to this andyou're like, I'm really nervous
to podcast or to getinterviewed, the first is the
worst.
You're always going to benervous.
Just, you know, give it a go.
(18:55):
But I think podcasting andgetting on other people's
podcasts is a super awesomegrowth tactic and a marketing
tactic because you're getting infront of other people's
audiences.
Those people already know andlike and trust you.
The podcast host.
So anyhow, off my soapbox,
Renae (19:14):
And if you're not going to do podcasts, you can take
that and translate it into doinglive videos or doing Instagram
stories.
It, all those things that you'reputting off because you don't
want to do it or you're nervousto do it, it gets so much better
the second, third, fourth,fifth, hundredth time.
So just start.
Julie (19:32):
Yep, exactly.
Just start.
I love it.
Okay, so day two the evening ofday two is always when they do
the Cube Awards.
We've talked about this before,but let me just tell you what
it's like.
We do about, I think it's maybean hour or so, like a happy
hour, cocktail hour type thing.
So you get to like meet andmingle and have a drink.
And then of course they have thered carpet out.
(19:53):
They've been doing this foryears.
It's such a fun experience.
Where you walk along this redcarpet to the entry of the Cube
Awards area, but they have allof these paparazzi.
Like, I think they legit justhire some local actors, and they
are paparazzi.
They have cameras flashing.
They ask you to sign autographs.
They're hollering and cheeringfor you as you go by.
(20:14):
It's such a fun experience.
So we walked the red carpet andwent in to the Cube Awards, and
it is such a beautiful place.
Beautiful event.
They do such a great job.
Not only do they honor the bestof the best in the subscription
and membership world, but theyjust give us an amazing meal.
it's upscale.
You know what I mean?
Like they've got the linentablecloths.
(20:36):
You could serve a four coursedinner.
It just feels like a really,really upscale, fun awards
event.
Renae (20:45):
Yeah.
And if you're ever watched theOscars or the Grammys, and
you're like, man, when will Iget my opportunity to go to
that?
If you're in the subscriptionindustry, cube awards is, is
that for the keyboards?
It's fun.
And you can come as you are.
There's it's some people dressup.
Some people are casual causethey come straight from the
conference all day.
It is such a.
(21:07):
Family reunion, as we always sayand a really good experience
just to, to feel part of theindustry.
They make everyone feel sowelcome.
They honor the best of the best,but it's really a celebration
for all.
So, and then it always has anafter party too.
Julie (21:24):
They, they entertain us.
They announced the pitchcompetition winner, they feed
us, and then they throw a partyfor us afterwards.
We had a blast, as usual,dancing and hanging out with
everyone at the after party, butwe didn't stay out to all hours
of the night because somebodyhad to leave at like, What, 4, 3
(21:46):
in the morning for your flight?
Yeah, I think my
Renae (21:48):
Uber picked me up at 3.
45.
I was back in California, backin my home, an hour away from
the airport in California by 8.
30 in the morning.
So that shows, you know, howearly I left.
I think my flight left at 6 a.
m.
Yeah, so it was a whirlwind tripfor me.
for me.
But I'm so glad I went.
I'm so glad I got to see you andeveryone else in person.
And then you had a whole notherday.
(22:09):
I was home and then you stillhad day three.
It was crazy.
Julie (22:13):
Yeah.
It was so weird having a wholeday without you, Renee.
Oh my gosh.
So you left in the morning.
I made my way down to theexperts bar, I think by like
around nine on Wednesdaymorning.
Just put in a little bit moretime there and did a ton of
networking that day.
It was so fun.
Got to hang out again with someold friends that I knew like
(22:34):
Antoinette from The Ring Boxes,John Roman from Battle Box.
Got to meet new people.
Anna from Shaker and Spoon.
I met her that day.
She's super cool.
Loved her.
And so networking is just reallyone of the top benefits, I
believe, of subsummit.
So I used a lot of day three todo networking.
(22:54):
And then I was able to sit in ona panel with our friend Sierra
Stokeland, who's the inventorygenius.
But a couple of our subscriptionbox bootcampers were on the
panel with her.
So they were talking aboutinventory challenges.
And so they, they told somestories about, like, what's
their most challenging thingwith inventory.
But then Sierra did on the flycoaching, like right on stage
(23:18):
and it was so cool.
So Jocelyn Mizrahi from Dog MomLifestyles was up there and then
Katie from Year Cheer was upthere.
There was another panelist onthere, but those, the other two,
Jocelyn and Katie were up there.
Boot campers.
So it felt like such a wonderfullike mama bear moment that I got
to see them all grown up onstage and it was it was a lot of
(23:38):
fun.
They did such a great job.
Typically Wednesday is kind ofthe slower day because a lot of
people are already heading out.
But I'll tell you what, spendingthe whole day there on Wednesday
was really, really fruitful.
So if you're thinking about thatin the future, don't miss that
last day.
They had a lot of great panelsand and speaker sessions, but
(23:59):
also there's just a little bitmore flexibility in that last
day in your schedule.
So you can actually pour thatinto people and, and networking.
I was on the app and I was,researching people.
I was looking at sessions.
That's how Anna from Shaker andSpoon found me.
Like she networked and said,Hey, are you still here?
I'd love to meet up.
And so it's as simple as that.
(24:20):
So I would highly recommend, Iknow you, you had to miss it,
Renee, but in the future.
If you guys are going to subsummit, don't discount day
three, because there's a lot ofgood stuff going on.
Renae (24:31):
And as the event gets bigger and bigger each year, I
think that that day three getsmore and more important.
And I know they used to end it alittle earlier and not really
even have that many sessions.
So I was bummed.
I know I was bummed.
I had to get home, but But yeah,it was day three is definitely
worth sticking around if youcan.
Julie (24:49):
Yeah.
Yeah.
So just to recap, you know, acouple of the highlights for me
obviously were, and I know foryou as well, I was hanging out
at the experts bar.
It was really great to spendsome in time person with the box
up crew and just some of theboot campers that we've helped
along the years, meeting so manynew people, I always go back to.
(25:10):
Networking and like thatconnection is being the biggest
thing for me and thoserelationships go so far So how
about you?
What were some of yourhighlights?
Renae (25:21):
Same.
I think only thing to add tothat was I feel like every time
I leave sub summit, I have newlife and a reminder about why
the subscription box industry isso amazing.
I think going and seeing peoplein person and being able to
network and learn a little bitand help a little bit.
It's a great reminder why you'rein the industry.
(25:42):
So I think if, if you're going.
next year or thinking aboutknowing going next year and
you're looking for advice and toreally learn.
That's an awesome reason to go.
If you're going to network,that's awesome.
But if you also just need alittle pick me up and just a
reminder, I think that shouldn'tbe discounted either because it
really is a great industry andyou really do without even
(26:06):
trying, you just pick up newinspiration and new motivation
to kind of keep going and tryingnew things.
So I think that was, I had a newlife.
I, Was fortunate enough.
I got home Wednesday morning andthen by Friday we had a trip
down South me and my daughterfor one of her gymnastics camps.
So I'm just still living a highof like in person events.
(26:26):
gives you new life, I think, if,if you're looking for it.
So the sub summit team, they,they're always so welcoming.
They do such a great job hostingand putting on the best
subscription event.
And yeah, we, I had a greattime.
Julie (26:42):
And they already have the waitlist set up on their website
for next year.
So if you want to be in theloop, go to subsummit.
com and sign up for theirwaitlist.
I think they're moving the eventback to May next year.
I know this year it was in June,but I think they're going to do
it in May.
And I think they're going backto Dallas.
So you guys can stay in the loopif you just go to subsummit.
com.
(27:02):
Definitely put it on yourcalendar.
This is an event that has beenreally impactful.
Over the years as we have grownin different stages of our
subscription box industry world,you know what I mean?
Starting out as box owners andthen becoming coaches and now
like these different directionsthat we've been taking lately.
I think it's just, it, it's agood event for everyone.
Renae (27:26):
Even if you're in pre launch or thinking, there's so
many people we meet there thathaven't even launched yet.
So definitely don't discount it.
If you're like, Oh, I haven'tlaunched yet.
That could be the momentum youneed to get into launch.
So get on the wait list andstill kind of, you have a whole
year to think about it, but it'sdefinitely an event Julie and I
always recommend.
We always try to go to if weSubsummit.
(27:48):
com and thank you all forlistening.
Julie, I, we need to getsomething on the books.
I want to see you again.
I know we're so, we're so usedto having
Julie (27:57):
like a next event.
Since October when, when you andI were together for what?
Box Besties, Richard.
Box Besties, yeah.
That was last, last fall, andthen we had this on the
calendar, but we don't haveanother event on the calendar.
We're going to have to, we'regoing to have to make that
happen.
Renae (28:13):
We need, we need something to happen.
But yes, let us know if you wentto the event.
Let us know what you think.
If you plan to go or havequestions, you can find us on
Instagram at Subscription BoxBasics, and then tune in next
week for another episode, andwe'll talk to you soon.
Bye.
Bye.
Hey, everybody, and welcome back to Subscription Box
Basics, the podcast.
I am your head coach, JulieBall, and Renee is here with me
today, your marketing coach, andwe are going to do a recap of
Sub Summit 2024.
We actually got back, what, overa week and a half ago, but
unfortunately I got sick when Igot back.
(00:43):
And so I finally have my voiceback and we're able to record
this episode.
So last episode, you'll find ourlive podcast.
Definitely after you listen tothis one, make sure you go back
and listen to that one.
But Renee, let's just do like.
In a timeline order, let's justtalk about our experience from
(01:03):
Sub
Renae (01:03):
Summit.
Sounds like a plan, and I am sohappy you have your voice back
and we can chat.
I know, right?
As we start to talk about dayone it was a roll wind trip, but
it was so fast.
So awesome.
Yeah.
So let's dive into day one.
This year, Subsummit started ona Monday, and for the first time
(01:25):
in a couple years, we botharrived on a Monday.
I know in years past, we hadcome the day before, but the day
before for us this year wasduring Father's Day.
So we both arrived Mondaymorning.
You got in a little earlier thanme because my flight was
delayed, but then I eventuallyshowed up Monday afternoon,
early afternoon, and was therejust in time for us to
(01:49):
experience the experts bar withSubly.
And should we talk a little bitabout that?
Julie (01:54):
Oh, for sure.
Yeah, that was so It was such agreat experience and it was so
fun and it was so impactful.
Let's paint the picture.
So Subly is a software forsubscription box businesses.
They are our number one choice.
They're our go to software andwho we recommend.
And over the years, we've gottento know them and their team.
(02:14):
And they decided at this year'ssub summit that they were going
to create this experts bar.
The inspiration behind it iskind of like at the Apple genius
bar, you know, how you can getprofessional advice from Apple
workers and Apple experts.
And so they took that concept.
(02:34):
And just inserted it into thesubscription box we're on.
So we were lucky enough to beinvited as Subly experts to help
mentor people at the event.
And it was really cool, youcould register in advance or you
could just drop in and chat withsomeone.
And these people, I call themSubly experts, but they're not,
it's not necessarily that we'rean expert in the software.
(02:56):
But there were experts from somany different fields.
What would you call it?
Like niches and different thingsthat they're they're good at.
So, for example, web design anddevelopment, maybe someone was
really good at inventory.
Someone's really good atmarketing or growth.
And so we were able to be a partof the suddenly expert team.
(03:16):
And it was so fun.
We got to talk to lots and lotsof people, but specifically on
the first day, we got to talkwith Karen Willis.
Shout out to Karen.
She's starting a subscriptionbox for flight attendants.
And then we also, anotherhighlight was talking to Sam
from NuvaBox, who is creatingthis box for people who are
transitioning from high schoolto college life, like you're on
(03:38):
your own for the first time, andthis box and community and
experience is there to help youunderstand how to handle that
new life that you're in chargeof that, you know, your mom or
dad's not in charge of anymore.
So some of those meetings weredefinitely highlights from the
day.
What did you think about theexperts bar?
Renae (03:57):
Oh, I was my favorite experience of sub summit was
probably the time we spent with.
Each individual box owner duringthat expert bar.
It was, and like you said,meeting people we've known
before and met before, likeKaren, who was at our box
besties retreat.
She's way back and OG SparkleHustle gross subscriber when you
(04:20):
started that.
So we We're able to get to seeher and catch up, but also help
her develop her box becauseshe's still in pre launch.
And then to tell we met a lot ofnewbies that we had never met
before to like Sam, who endedup, we got to meet him multiple
times throughout the time, theevent too.
So that first little day wassuch a great snapshot shot of
(04:41):
what the expert bar looked likefor us on day two.
And then you were able to spenda little time there day three
too, but I loved it.
I would, would 100 percent do itagain.
It's what you and me thrive offof because we were able to give
some of our advice, but also bein their corner cheering them on
or encouraging them or beingthere for them.
(05:02):
So I it was a highlightexperience for me during the
what did it end up being?
36 hours.
I was, I was in Dallas, but itwas, yeah, you had
Julie (05:11):
my favorite.
You had such a whirlwind trip.
You were like in and out ofthere so fast, but the experts
bar was definitely a highlightto like, and that's, it was so
cool to see the collaborationover competition.
Cause all these people that werevolunteering their time to be
experts at the Subli expertsbar, you know, they, some of
(05:32):
them were coaches.
Some of them, you know do thingssimilar to us.
And some of them might haveother skill sets.
And it was just so cool to seethem all brought together.
Like, Liam Brennan was therefrom Buster Box.
And Lo Hickson was there fromPassion and Growth.
Sierra Stokeland was there fromInventory Genius.
And then there was a handful ofother guys that did website
(05:53):
design, development, marketing.
Like, it just felt verycommunity and, like, group
centric.
And I loved that.
Renae (06:00):
I couldn't agree more.
So, right.
So, and then, so that's how westarted our day one and then we
were able to go to the openingceremonies, right?
So that was such an awesomeexperience as always.
It's fun seeing Chris chambersbe the MC and the founders do a
fantastic job always with theiropening ceremony.
(06:23):
And then should we talk a littlebit about our, the first keynote
that we heard?
Oh,
Julie (06:28):
yeah, definitely want to talk about Nancy because this is
one of those speakers that assoon as we saw her on the
schedule, we marked her down asa must see.
So I know that you, like, havebeen talking about Nancy Harhut
for years.
So Nancy was one of the keynotespeakers, and she was supposed
to be there It wasn't it lastyear too, but she got sick So we
were so bummed out She talksabout the psychology of consumer
(06:52):
behavior, and it's kind of likeShe, she said, people do weird
things and I get to study whythey do them.
And I was like, oh, that's,that's so good.
That's so good.
And so she talked about sixdifferent tactics.
I'm not going to go through thewhole thing.
She has a book if you want toread more about her studies and,
and what she finds.
But it was six tactics to helpsomeone to actually convert on a
(07:15):
website.
And she talked a lot aboutscarcity.
She talked about urgency and oneof the highlights was, like,
Renee and I were so excited.
She talked about the idea ofurgency using a countdown clock.
And guess who she put on the bigscreen in the keynote speech?
(07:36):
Was none other butSparkleHustleGrow.
com where we had a countdownclock.
She had a screenshot of thewebsite when we ran it.
And I think Carol atSparkleHustleGrow still uses a
countdown clock for urgency.
But it was just such a treat tosee it as the example on stage
with Nancy.
Renae (07:56):
And unscripted, you didn't know it was coming.
It really, you saw it and you'relike, Oh my gosh, that's my
website.
Julie (08:02):
It was so fun.
But she's just so brilliant.
And I actually got one of herbook, her copies of her books.
And so I'm just about to startit and I cannot wait to dive in,
but we'll have to link herwebsite
Renae (08:15):
yeah.
And anytime, like you said,anytime she speaks, we listen
because the first time Iremember hearing her was when
they hosted the virtual subsummit and I was just blown away
by some of the tactics and, andshe continues to just drop
knowledge bombs every time shespeaks.
So we got an opportunity to, tohear her a little bit on day two
(08:35):
also.
And she's, she's just brilliant.
So definitely worth checkingout.
So after we heard her.
We were able to escape a littlebit to our room and go freshen
up.
And then we were co hosts of thefirst timers meet up during the
welcome reception.
So we had this idea that we weretalking to the sub summit team
(09:00):
about, and we love just again,being cheerleaders for people
being there for people that weknow and have been at events
before where you don't knowanyone.
And we really wanted toalleviate that stress and
Connect people at the beginningof the event.
So with the sub summit team, wecame up with the idea of a first
(09:21):
timers meetup and kind of werethere to facilitate it for them.
And it really went off without ahitch.
They, it was a great meetingspot.
We met great people and theyreally facilitated conversation
amongst themselves and, andreally kicked it off.
So that was, A really coolexperience to be a part of also,
(09:43):
and hopefully something thatpeople who attended were able to
feel a little more comfortablethroughout the rest of the event
because they met people and gotto meet us.
Julie (09:53):
Yeah, it's interesting because I thought that it was
going to be more like us, youknow, taking people around and
showing them where things are orlike.
Helping them meet someonespecifically, like, Hey, if this
is, if you're from theNortheast, go here.
Or, hey, if you have this typeof box, go here.
You know, trying to, like, grouppeople together.
(10:14):
But it wasn't like that at allbecause everyone was just so
excited to meet other people.
And so what it felt like, italmost felt like we just got to
work the room.
Like, there was all these peopleand we just got to walk around.
Welcome them there, ask themwhat their goals were from sub
summit, and, you know, help makeintroductions and say, Oh, you
need to meet this person.
And it was so much fun, and I'mreally grateful that they did
(10:38):
that, because I do remembergoing to events where I feel
alone, and I don't know how tobreak the ice sometimes, or if
I'm feeling introverted.
And so this was just a reallygreat opportunity for all of the
first timers.
So thank you.
Big shout out to sub summit teamfor letting us be a part of
that.
After that, we just grabbed agroup of friends and went and
(10:58):
had dinner right at the hotel.
It was super fun.
And then after that, we went tothe founders reception, which is
something that the sub summitteam puts on for founders and
speakers.
And it was just so great have adrink and talk with some other
founders of subscription boxes.
We got to hang out with some oldfriends like Liam Brennan and
(11:19):
Katie of YearCheer, but we gotto meet some new friends, too,
like Josh from PlateCrate.
So, we really had a nice time.
Again, a shout out to SubSummitfor putting on such an awesome
day one.
So, moving on to day two.
We went straight to the Expert'sBar in the morning, again, to
put in a couple hours ofvolunteer time to help other box
(11:39):
owners to answer questions, andit was such a treat.
Thank you to everyone whovisited us there or played a
part in that.
And thank you to Subly forcreating such a cool
environment, such an impactfulconcept.
Renae (11:53):
Yeah, and I think a lot of people That signed up for the
expert bar.
When they first signed up, theyknew what times we would be
there, but didn't necessarilyknow if it would be us.
They just wanted someone to talkto.
Right.
And it was so nice.
The people that were put on ourschedule.
I feel like we were meant totalk to them and they were meant
to talk to us.
Hopefully we impacted them asmuch as they impacted us.
(12:15):
Cause we're still, you and me,Julie are still talking about
each and every one of them andtheir boxes and the experiences
we had with them.
So I feel like it was, like yousaid, just echoing that I'm so
happy it was something thatsuddenly had there.
And it was super impactful on usas experts, as well as hopefully
the people that attended to getsome advice too.
Julie (12:36):
Yeah, and if you guys aren't familiar with Subly, I
know I explained it earlier, butI'm gonna have their founder,
Stefan, he's gonna be on thepodcast in the next week or two,
so stay tuned so you can learnmore about that.
So after we put in some time atthe Experts Bar on day two, we
got a chance to walk the floor.
We went to a couple of sessions.
And some of our friends andcolleagues were on panels.
(12:59):
So it was really fun to supportthem.
And it was fun to support.
All of the vendors as well.
And like I got a chance to talkto a few of them.
Specifically I was talking withBoxUp.
I do some work on the side forBoxUp with their affiliate
program.
And so it was really fun to seethem in person, be able to take
some of my friends andcolleagues actually over to the
BoxUp booth and introduce them.
(13:21):
They just rolled out new customtape as well.
So I was pumped because they hadsome on site.
And the reason why I'm excitedabout this is because I love
custom tape.
I think it is a great economicalway to brand your box, but I
just don't like the wateractivated tape that everyone
else sells it.
It can get messy.
(13:43):
You have to cut it and then wetit before you can actually seal
the box.
But Box Up's new packing tape isthe self adhesive.
Like, it's already got thesticky stuff on it, like regular
tape, and it is super strong.
And so it was really cool.
Like, I know this sounds reallynerdy, but I just, like, geek
out on good packaging.
Seeing all their samples andgetting to actually, like, test
(14:06):
out the new tape I am superexcited about it.
So, you know.
I'll be sharing, I'm sure, moreabout that in emails and in
social posts in the future, butif you guys are looking for
something like that, like customboxes or custom tape, DM me, so
I can give you a special linkand you will get either 12 boxes
free or there's, there's someother deals and discounts that
(14:28):
you can get From box up.
So anyhow, that was my littleshameless plug for box up.
They had such a fantastic setup.
After we walked the floor, did acouple sessions, we got to
podcast live.
Why don't you tell everybodyabout our experience with the
live podcast?
Renae (14:44):
Yeah, and like you mentioned, if you haven't
listened to it yet, it was thelast episode.
So definitely go listen to it.
We had the opportunity to speakwith Katie from Year Chair and
we wanted to talk aboutsomething that wasn't typically
talked about.
or, or something you sometimesfeel alone in.
(15:05):
So we talked about failures andwhen things don't necessarily go
right.
And it, it was a super casualconversation, something that we
had pitched to Katie.
But, but not really rehearsed atall.
So when you hear the livepodcast, it was a.
authentic, organic conversationwith her.
And I enjoyed it.
(15:27):
I mean, anytime I'm in a roomwith you and Katie, I have so
much fun because I love you bothso much, but, but it was so much
fun to be in front of a liveaudience and to be able to talk
about things.
And Reassure box owners andbusiness owners that if things
don't go right, you have to havea backup plan and that's okay.
Like things aren't going to goright.
(15:47):
And you have, you have to beable to pivot and kind of get
creative and get scrappy as abusiness owner.
And we had some really goodfeedback from people that were
there live listening and theyreally enjoyed it.
So it was a really goodexperience.
Julie (16:00):
I would agree.
She's a really good storyteller.
She had a couple of stories thatwere like, ooh, like, that
hurts.
I can't believe that happened toyou.
But look at how resilient youwere and look at how you figured
it out.
And I think that people reallyrelate to that.
It's tiring.
It's exhausting when you onlyhear the good stuff and then you
(16:23):
feel bad about yourself becausesomething
Renae (16:25):
went wrong.
Yeah, and in the world of socialmedia, if you're not in person
talking or if people aren'tbeing really raw and authentic,
you just see the good stuffsometimes.
So I think that being a smallbusiness owner and a new
business owner, sometimes Ithink it can feel overwhelming
too, because you're hearing allthese things about growth,
growth, growth.
So I think it was a reassuringexperience for people who were
(16:48):
listening to be like, okay, likeI'm going to make mistakes.
Things going to go wrong, but Ican still power through it and
keep going.
Yeah.
Julie (16:54):
Yeah.
No, I agree.
It's just you don't need to feelalone.
And I remember what it feelslike when things don't pan out
right or when there's achallenge and you're just like
you feel so alone.
You feel like you're the onlyone making mistakes and you
don't want your customers tofeel the impact of it either.
And so Katie gave some really,really good stories and good
(17:16):
tidbits of like how to pickyourself back up.
So I love live podcasting.
It's so fun.
It's, it's one of those thingswhere I don't feel nervous at
all.
Like when we go speak on stage,or if we're on a panel or
something, yeah, I get somenerves beforehand, but when it
comes to podcasting live, itjust feels like a conversation.
Renae (17:36):
I'm the exact same way.
I, and it's funny cause I had aconversation with my girls when
I came home, because Thefantastic sub summit team sent
us pictures, you know, so thegirl, I was showing the girls
pictures of us on the podcaststage.
And they're like, Oh, that's notwhat I thought it was like.
I thought it'd be different.
And we were talking a little bitabout it, but I said the same
thing.
It's, it's just like having aconversation and it is, I, I
(18:00):
have that feeling when we sitdown and talk to, and you kind
of forget there's people thatare listening and it is not
necessarily something that makesme.
As nervous as when we get up onstage and talk about other
things.
I
Julie (18:13):
know, right?
But the thing is, we're also,what, four years into
podcasting, four plus years.
I remember being on my firstpodcast as an Like getting
interviewed.
And it was the Boss Mom podcast.
And I was so nervous.
I had notes pinned up, like,taped up everywhere in my room
(18:34):
so that I could look off camera,but it wouldn't be super
obvious.
I was sweating.
I was nervous.
And now it just feels so secondnature, and I love that.
if you're, listen to this andyou're like, I'm really nervous
to podcast or to getinterviewed, the first is the
worst.
You're always going to benervous.
Just, you know, give it a go.
(18:55):
But I think podcasting andgetting on other people's
podcasts is a super awesomegrowth tactic and a marketing
tactic because you're getting infront of other people's
audiences.
Those people already know andlike and trust you.
The podcast host.
So anyhow, off my soapbox,
Renae (19:14):
And if you're not going to do podcasts, you can take
that and translate it into doinglive videos or doing Instagram
stories.
It, all those things that you'reputting off because you don't
want to do it or you're nervousto do it, it gets so much better
the second, third, fourth,fifth, hundredth time.
So just start.
Julie (19:32):
Yep, exactly.
Just start.
I love it.
Okay, so day two the evening ofday two is always when they do
the Cube Awards.
We've talked about this before,but let me just tell you what
it's like.
We do about, I think it's maybean hour or so, like a happy
hour, cocktail hour type thing.
So you get to like meet andmingle and have a drink.
And then of course they have thered carpet out.
(19:53):
They've been doing this foryears.
It's such a fun experience.
Where you walk along this redcarpet to the entry of the Cube
Awards area, but they have allof these paparazzi.
Like, I think they legit justhire some local actors, and they
are paparazzi.
They have cameras flashing.
They ask you to sign autographs.
They're hollering and cheeringfor you as you go by.
(20:14):
It's such a fun experience.
So we walked the red carpet andwent in to the Cube Awards, and
it is such a beautiful place.
Beautiful event.
They do such a great job.
Not only do they honor the bestof the best in the subscription
and membership world, but theyjust give us an amazing meal.
it's upscale.
You know what I mean?
Like they've got the linentablecloths.
(20:36):
You could serve a four coursedinner.
It just feels like a really,really upscale, fun awards
event.
Renae (20:45):
Yeah.
And if you're ever watched theOscars or the Grammys, and
you're like, man, when will Iget my opportunity to go to
that?
If you're in the subscriptionindustry, cube awards is, is
that for the keyboards?
It's fun.
And you can come as you are.
There's it's some people dressup.
Some people are casual causethey come straight from the
conference all day.
It is such a.
(21:07):
Family reunion, as we always sayand a really good experience
just to, to feel part of theindustry.
They make everyone feel sowelcome.
They honor the best of the best,but it's really a celebration
for all.
So, and then it always has anafter party too.
Julie (21:24):
They, they entertain us.
They announced the pitchcompetition winner, they feed
us, and then they throw a partyfor us afterwards.
We had a blast, as usual,dancing and hanging out with
everyone at the after party, butwe didn't stay out to all hours
of the night because somebodyhad to leave at like, What, 4, 3
(21:46):
in the morning for your flight?
Yeah, I think my
Renae (21:48):
Uber picked me up at 3.
45.
I was back in California, backin my home, an hour away from
the airport in California by 8.
30 in the morning.
So that shows, you know, howearly I left.
I think my flight left at 6 a.
m.
Yeah, so it was a whirlwind tripfor me.
for me.
But I'm so glad I went.
I'm so glad I got to see you andeveryone else in person.
And then you had a whole notherday.
(22:09):
I was home and then you stillhad day three.
It was crazy.
Julie (22:13):
Yeah.
It was so weird having a wholeday without you, Renee.
Oh my gosh.
So you left in the morning.
I made my way down to theexperts bar, I think by like
around nine on Wednesdaymorning.
Just put in a little bit moretime there and did a ton of
networking that day.
It was so fun.
Got to hang out again with someold friends that I knew like
(22:34):
Antoinette from The Ring Boxes,John Roman from Battle Box.
Got to meet new people.
Anna from Shaker and Spoon.
I met her that day.
She's super cool.
Loved her.
And so networking is just reallyone of the top benefits, I
believe, of subsummit.
So I used a lot of day three todo networking.
(22:54):
And then I was able to sit in ona panel with our friend Sierra
Stokeland, who's the inventorygenius.
But a couple of our subscriptionbox bootcampers were on the
panel with her.
So they were talking aboutinventory challenges.
And so they, they told somestories about, like, what's
their most challenging thingwith inventory.
But then Sierra did on the flycoaching, like right on stage
(23:18):
and it was so cool.
So Jocelyn Mizrahi from Dog MomLifestyles was up there and then
Katie from Year Cheer was upthere.
There was another panelist onthere, but those, the other two,
Jocelyn and Katie were up there.
Boot campers.
So it felt like such a wonderfullike mama bear moment that I got
to see them all grown up onstage and it was it was a lot of
(23:38):
fun.
They did such a great job.
Typically Wednesday is kind ofthe slower day because a lot of
people are already heading out.
But I'll tell you what, spendingthe whole day there on Wednesday
was really, really fruitful.
So if you're thinking about thatin the future, don't miss that
last day.
They had a lot of great panelsand and speaker sessions, but
(23:59):
also there's just a little bitmore flexibility in that last
day in your schedule.
So you can actually pour thatinto people and, and networking.
I was on the app and I was,researching people.
I was looking at sessions.
That's how Anna from Shaker andSpoon found me.
Like she networked and said,Hey, are you still here?
I'd love to meet up.
And so it's as simple as that.
(24:20):
So I would highly recommend, Iknow you, you had to miss it,
Renee, but in the future.
If you guys are going to subsummit, don't discount day
three, because there's a lot ofgood stuff going on.
Renae (24:31):
And as the event gets bigger and bigger each year, I
think that that day three getsmore and more important.
And I know they used to end it alittle earlier and not really
even have that many sessions.
So I was bummed.
I know I was bummed.
I had to get home, but But yeah,it was day three is definitely
worth sticking around if youcan.
Julie (24:49):
Yeah.
Yeah.
So just to recap, you know, acouple of the highlights for me
obviously were, and I know foryou as well, I was hanging out
at the experts bar.
It was really great to spendsome in time person with the box
up crew and just some of theboot campers that we've helped
along the years, meeting so manynew people, I always go back to.
(25:10):
Networking and like thatconnection is being the biggest
thing for me and thoserelationships go so far So how
about you?
What were some of yourhighlights?
Renae (25:21):
Same.
I think only thing to add tothat was I feel like every time
I leave sub summit, I have newlife and a reminder about why
the subscription box industry isso amazing.
I think going and seeing peoplein person and being able to
network and learn a little bitand help a little bit.
It's a great reminder why you'rein the industry.
(25:42):
So I think if, if you're going.
next year or thinking aboutknowing going next year and
you're looking for advice and toreally learn.
That's an awesome reason to go.
If you're going to network,that's awesome.
But if you also just need alittle pick me up and just a
reminder, I think that shouldn'tbe discounted either because it
really is a great industry andyou really do without even
(26:06):
trying, you just pick up newinspiration and new motivation
to kind of keep going and tryingnew things.
So I think that was, I had a newlife.
I, Was fortunate enough.
I got home Wednesday morning andthen by Friday we had a trip
down South me and my daughterfor one of her gymnastics camps.
So I'm just still living a highof like in person events.
(26:26):
gives you new life, I think, if,if you're looking for it.
So the sub summit team, they,they're always so welcoming.
They do such a great job hostingand putting on the best
subscription event.
And yeah, we, I had a greattime.
Julie (26:42):
And they already have the waitlist set up on their website
for next year.
So if you want to be in theloop, go to subsummit.
com and sign up for theirwaitlist.
I think they're moving the eventback to May next year.
I know this year it was in June,but I think they're going to do
it in May.
And I think they're going backto Dallas.
So you guys can stay in the loopif you just go to subsummit.
com.
(27:02):
Definitely put it on yourcalendar.
This is an event that has beenreally impactful.
Over the years as we have grownin different stages of our
subscription box industry world,you know what I mean?
Starting out as box owners andthen becoming coaches and now
like these different directionsthat we've been taking lately.
I think it's just, it, it's agood event for everyone.
Renae (27:26):
Even if you're in pre launch or thinking, there's so
many people we meet there thathaven't even launched yet.
So definitely don't discount it.
If you're like, Oh, I haven'tlaunched yet.
That could be the momentum youneed to get into launch.
So get on the wait list andstill kind of, you have a whole
year to think about it, but it'sdefinitely an event Julie and I
always recommend.
We always try to go to if weSubsummit.
(27:48):
com and thank you all forlistening.
Julie, I, we need to getsomething on the books.
I want to see you again.
I know we're so, we're so usedto having
Julie (27:57):
like a next event.
Since October when, when you andI were together for what?
Box Besties, Richard.
Box Besties, yeah.
That was last, last fall, andthen we had this on the
calendar, but we don't haveanother event on the calendar.
We're going to have to, we'regoing to have to make that
happen.
Renae (28:13):
We need, we need something to happen.
But yes, let us know if you wentto the event.
Let us know what you think.
If you plan to go or havequestions, you can find us on
Instagram at Subscription BoxBasics, and then tune in next
week for another episode, andwe'll talk to you soon.
Bye.
Bye.
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