March 18, 2024 • 21 mins
In this episode, Renae & Julie unpack the customer expeerience in our latest chit-chat, where we rave about the magic of subscription boxes like Universal Yums. You'll hear us gush over the immersive experiences Universal Yums create, not just through the savory bites but also through the cultural nuggets hidden within—think trivia, book suggestions, and the stories behind each snack. We're opening up about how these little boxes of joy connect us to far-off places, stirring up memories of almost-visits to Paris and ancestral ties to countries like Poland and Ukraine.
Now, let's switch gears and talk savings and exclusive perks—but not the boring kind. We dissect the clever lure of Cinemark Movie Club's membership benefits and how accumulating credits can feel like finding hidden treasure. We'll also give you the scoop on the ingenious marketing strategies that companies like Cinemark employ, such as a savings calculator that makes potential benefits feel tailor-made for you. So, tune in, get inspired to level up your own customer experience!
https://www.universalyums.com
https://www.cinemark.com/movieclub
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So you want to launch a subscription box and don't
know where to start?
Girl, you are in the rightplace.
Speaker 2 (00:06):
I'm Julie Ball and I'm Renee Gonzalez, your host
here at Subscription Box Basicsa podcast for new and aspiring
subscription box entrepreneurswanting to avoid overwhelm.
So grab a coffee, some pen andpaper and let's have some fun.
Welcome to Subscription BoxBasics the podcast.
(00:26):
I am Renee Gonzalez, yourmarketing coach, and I am here
with Julie Ball, our head coach,and today we're doing a super
casual conversation.
Julie and I were talking aboutthis offline and we thought it'd
be just a fun podcast topic.
So today we are chatting aboutsome subscriptions that we are
(00:50):
currently using and loving andwhy we think that is beneficial
to tell you.
So, julie, I'll pass the mic onto you because today we're
going to talk about some of thesubscriptions you're using.
Speaker 1 (01:01):
Yes, and I think it's important too, because the two
that we're going to talk abouthave such a great customer
experience, and I know you'retired of us talking about that.
You have to be more than just abox, but it's so true, and so
these two subscriptions got meexcited enough that I was
talking about it with Renee, andthat's that's such great word
(01:23):
of mouth.
So the first one that we'regoing to talk about is called
Universal Yums, and, in anutshell, they send snacks from
around the world in a box.
But it goes so much furtherthan that, because you think, ok
, I'm going to get this box andit's going to have all these
snacks, but it doesn't stopthere, and so I'm going to tell
(01:43):
you first what they do, and thenI'll talk about some of the
things that they have in the box.
And I know Renee can speak tothis one too, because I sent her
a box because, remember, lastyear she kept talking about
wanting to go to Paris and itwas on her vision board and she
was so close.
She got to London but didn'tquite get to Paris, and then I
(02:04):
kid you not, last month's boxfor Universal Yums was from
Paris, and so I was like I don'thave to send this to Renee.
Speaker 2 (02:13):
And it was such the perfect little surprise on my
doorstep and great little tasteliterally of Paris without
having made it there, and mademe want to go even more.
So we'll jump more into it, butI'll let you get back into to
talking a little more about theexperience.
Speaker 1 (02:28):
Sure, ok.
So I'm not going to go deep intolike.
This is one thing you get andthis is how much it costs.
So you guys can go to thewebsite UniversalYumscom, you
can go check that stuff outyourself, but I want to tell you
digitally how they ramped upthis experience of getting all
these snacks.
So, first of all, when yousubscribe, you get to choose
(02:49):
what box you want to start with.
I subscribed for the first timein Q4 of last year, so
Christmas, like holidays aroundthe world, was the box that we
chose.
Now, I don't know if they I'massuming they switch that up
from season to season orwhatever they have in stock, but
we started with that.
And then the next one we gotwas Poland, which is so great
because that's where part of myroots are and then France, and
(03:13):
then this next month did I eventell you this it's Ukraine, and
I was like, oh my gosh, it'slike they know my roots.
It's crazy.
So when I subscribed, Iimmediately got into like an
email workflow and I don't know,renee, as a gift recipient, if
you received any emails fromthem, did you?
I haven't received any emailsyet.
(03:33):
No, ok, interesting, theyshould be sending you emails too
, but maybe they didn't ask fortheir email address.
In any case, as a subscriber, Iget emails every single week
from them, but they are so valuepacked.
For example, one email might beannouncing next month's country
.
Like what am I, where am Igoing to get snacks from next
(03:56):
month?
Which is super cool.
That's an exciting thing toannounce.
Another email I got was booksbooks from France, for example.
We're just going to stay withwith France as our example here.
So if we wanted children'sbooks or if we wanted adult
books like for you know, notlike adult books, but, like you
know, not kid, not kids books sothey sent me those.
(04:19):
They sent me movierecommendations kid friendly and
adult friendly movierecommendations from France.
So think about all these thingsthere.
They're kind of warming me upwith other things to get excited
about tasting snacks fromFrance.
So I get those.
(04:39):
What else did they send?
They send I think they sentrecipes as well.
Now, renee, you probablyexperienced this about what's in
the box other than the actualsnacks, which are so good.
By the way, they always havesweet, they always have like a
savory or a salty, a whole bunchof different types of snacks.
But we got a little booklet.
(05:02):
Did you get this in the giftbox too?
Yes, yeah, yeah, okay, so I'm.
If you're watching the videoyou can see it, but if you're
listening, I'll just kind ofwalk you through it.
The first page it gives you someinformation about how to make
the most of the box, and they doa customer spotlight, which is
super cool.
They actually have a picture ofa customer in there and then
they go on to say bonjour fromFrance.
(05:24):
What is what's on the cover?
So they talk about the pictureon the cover, they talk about
the French Alps and then they doa two-sided page here of trivia
so cool.
So think about with your box,if you're listening, like is
trivia maybe something that youcould do?
It are movie recommendations orbook recommendations.
(05:45):
Are those things that you canadd into your subscriber email
workflow to bring more value.
And and then the next few pageswere sort of like a packing list
.
They explained what the productwas and they gave a little
story about, about the actualsnack itself Maybe, like how it
(06:05):
was first made or where are itsorigins and how they like to eat
it.
Next they give nutrition factsand then, oh, here's where they
give a recipe.
So I thought that was reallycool.
And Did you guys look throughthat, renee, whenever you did,
or did you just dive right intothe snacks?
Speaker 2 (06:24):
We do it with the snacks first, but then we did
eventually look at it so it wasawesome.
But, yeah, we ripped open oneof the snacks, I think the
little bomb bomb things rightaway and then and then we slowly
made our way through the restof the box over the Duration of
a couple weeks.
So, yeah, it was really, reallygood and I think it's just
echoing what you've said.
Such a good takeaway, addingthe digital components and and
(06:48):
all the things just littletouches and little things that
Enhance the experience of yourbox but aren't necessarily gonna
cost you more, like to curatethings around your theme and
send that in an email list.
You don't have to send theactual books.
You can send an example ofbooks that go with your theme.
So I think they have a lot ofreally good ideas that people
(07:10):
can pull from that don't costany extra money but enhance the
experience and I was over herelaughing because that's so you
to just dive right into thesnacks.
Speaker 1 (07:18):
Here I am, where my family knows I have the rule
You're not allowed to try thesnack until you've read or heard
me read out loud, the origin.
I'm trying to sort oforganically make this a part of
home school because we'retraveling the world via snacks.
(07:40):
So okay, so more fun stuff.
That was in.
There is a pack of Stickers, sothis could be something fun
that is super low cost and justreally fun to add to your
subscription box business.
So there was one other insert,renee, why don't you tell them
about this one?
Speaker 2 (07:58):
This is so cool, yeah so the last insert I actually
have two more in my box becauseit was a gift, so I will tell
you about the one we both got.
And then one other thing that Igot to.
So we both got a yum scoreBoard, which is super awesome
because it has a picture.
If you're watching the video,you can see a picture of each
(08:19):
item that was included in thebox and then it has three
different emoji Rankings thatyou can draw in a little
rectangle area so you can do ahappy face if it was delicious,
you can do a face if it was okayand you can do a sad face if
you don't like it.
(08:39):
And then it also gave examplesOf if you liked certain things
that were in the boxes.
It gives other things that areavailable in their yum shop that
you'll love.
So that was really cool, thatif you want more of something
they redirect you to their siteto go purchase more.
That is an awesome thing.
And then it also talks about acouple little sayings.
(09:02):
This one again was France, sotheir French ways to say things
like cheers and tasty.
So a really cool littlescavenger scavenger hunt guide
on here to just a lot of littleextra bonuses that help again
enhance the experience.
Speaker 1 (09:20):
Yes, they've gamified it, and if you're new around
here, if you go back to theepisode from last summer when we
recorded live at some summit,we talked about gamification and
so this is such an easy way thescorecard to make it fun, and
there's even a little area thatsays team rating, like what was
(09:40):
your favorite young, the worstyoung and the weirdest young
from the box, and so they'rereally encouraging you to do
this as a team, like with yourfamily or Maybe with friends.
You could even so, if I got thebox and rena got the box, we
could open things and try themon face time together.
So they're really creating thisexperience With things that
(10:02):
aren't costing more money, likeit doesn't cost more to tell you
how to do, how to say things inFrench, like tasty, and I don't
like this.
It doesn't cost more than theprinting of this insert to give
you a scorecard.
So I love that.
I think they are knocking itout of the park.
Speaker 2 (10:17):
And because I got a gift, I got one more little
insert as well, and it on oneside it says someone thinks you
deserve a treat and it is reallycute.
It's postcard style to, so itis super cute in the design
alone.
But then it has Julie's giftmessage to me and then on the
(10:38):
other side like where, who itwas sent from it says this best
gift ever is brought to you byuniversal young.
And then it has Information totheir website and their support
email.
So again, a really goodproductive and getting ahead of
the game with their customerservice giving you the support
email so you don't have to huntit down if something's not right
(10:58):
.
So really, really cute on themewith the postcard and a nice
little message from you, julie,thank you.
Speaker 1 (11:05):
You're welcome and I didn't mention this, but I must
have been tagged as a gift giverbecause I get another set of
emails.
This is so us like we buysomething and then we hack it
backwards.
We're like, yeah, let's see howthey do this.
So I've been getting emailsprobably every other week since
I sent that box and it first ofall, was just telling me what a
(11:27):
great friend I was because Isent a gift and so that was cool
, that it makes it erased anylike buyers remorse or, you know
, made me feel validated.
So that was the first one, likegiving me a pat on the back
saying good job.
And then it let me know.
It told me tracking to it, letme know when it was delivered.
And then since then they'vesent me a couple other emails
(11:49):
about hey, this box is available, would you like to gift it?
But I'm clearly in twodifferent Email campaign, like
workflows.
One is a subscriber but also asa gift giver.
Speaker 2 (12:01):
Oh, that's really there they're doing all covering
all bases, good job.
Speaker 1 (12:06):
So good to.
You guys need to go to thewebsite to and check it out
because they have such a greatonboarding flow.
It made it really really easyto buy and they actually gave me
a lot of options.
Usually I'm against options.
I say, you know, don't give memore than three options or I'm
not going to take action, andthat's very typical of a lot of
people.
They get decision fatigue.
But the onboarding flow was soeasy and natural.
(12:29):
It was such a good experience.
So highly recommend you gocheck out their website.
Go see what they have, whattheir offers are, sign up for
their email list so you canstart seeing how these
professionals really really dosuch a good job.
Speaker 2 (12:44):
That's awesome, yes, and it's universalyummscom for
anyone that's looking for thewebsite.
And then we have one more alittle different experience but
still an experience, julie thatyou wanted to talk about.
That is also a subscription.
Speaker 1 (12:58):
Yes.
So I'm going to pull up mynotes on this one, because this
one has so many perks I don'twant to forget any.
But this is more of a digitalmembership, but it's so
experience-based and I'm havingsuch a good time as a member
that I wanted to share about it.
So the membership I want totell you about next is the
(13:18):
Cinemark Movie Club.
Do you have cinemarks nearwhere you live, Renee?
Speaker 2 (13:23):
Not close.
I know they're in California,but none in our area.
Speaker 1 (13:28):
Okay, well, let me paint the picture.
The Cinemark is like the poshtheater around here.
It's the one that you can getfood delivered to the movie
theater, it's the one that hasthe reclining chairs, it's the
one that has the movie club Likeit's a really, really nice
movie theater.
And so what you get?
You pay a monthly fee and it'sbased off of how many people are
(13:50):
in your family or in your groupand you get one movie credit
per month and the cool thing isthey accumulate.
So we've been members for years.
So even during the pandemicwhen the theater was closed, we
let it keep going and we rackedup all these points, and now it
feels like we're going to themovies for free, even though we
(14:12):
paid for them.
But it's also nice becausethose accumulated points can be
used for guests.
So our daughter McKenna, youknow, maybe wants to bring a
friend, and so she can use ouraccumulated points.
So you get one ticket a month.
You get waived online fees youknow, like those pesky
transaction fees.
You get those waived.
You get member pricing onadditional tickets, which I love
(14:36):
.
This can easily be used in aproduct form too, like, if you
are a member, you get 20% off inour shop or something like that
.
Like, that is such a greatlittle perk and helps you move
excess inventory.
So the Cinemark Movie Club alsoallows you to earn points hello
, gamification once again.
And then the unused credits aregood for six months.
(15:01):
That are kind of on thisrolling basis.
It's really really great.
You also get a discount on foodand beverage and I don't
remember what it is, but I swearit can really add up when
you're buying the big popcornand candy and all that stuff.
Okay, so those are the mainbenefits of the Cinemark Movie
Club, and I want you to go checkout their website.
(15:23):
What's really cool is that atthe very top of the club page,
when you land on it, it sayssave over $100 on average in one
year.
Like that's their bigtransformation.
If you're already going totheir website, you're probably a
moviegoer and they're tellingyou you're going to save on
average $100 in a year.
(15:44):
So I love that.
I always say, like lead with thetransformation and that one
just lays it out there andquantifies it.
But get this.
I don't know, renee, if you'veseen this yet, but you got to go
check it out.
They have a calculator on theirhomepage that allows you to
calculate how much you wouldactually save as a family of
(16:05):
four.
Now I have a family of three,and so we could go on there.
Choose how many people are inmy group or in my family, how
often we go to the movies, andthen it's going to calculate,
it's going to spit out customresults of how much that I would
save by joining their club.
Speaker 2 (16:21):
Oh that's amazing and that's such a fun tool that
other people can incorporate.
And it doesn't necessarily,obviously, movie tickets are
movies, but you could do timesaved shopping for whatever your
niche is, or time savedprepping for holidays If you
have a holiday box.
That's so cool.
Thank you, I thought it wasbrilliant.
(16:42):
I'm also currently.
I'm looking how close thenearest one is to me, which is
about 30 minutes not too bad.
Then I'm also.
We go to AMC.
That's the one in our area.
I already belong to the RewardsClub, but I'm looking at their
Movie 1, 2 when they also haveit.
I don't know pricing oranything, but they also have a
(17:03):
movie, a premier 1, 2, where youget credits for a movie.
I'm going to have to check itout.
Speaker 1 (17:08):
Yeah, definitely.
I think it's such aninteresting concept how you can
take subscriptions ormemberships and apply it to so
many types of businesses.
I mean, what Panera had, acoffee club.
Didn't Burger King try asubscription model too?
I'm not sure if they still dothat, but I know that we have
(17:28):
just random ones.
Speaker 2 (17:30):
The car carwash I have a car wash.
You can do unlimited for themonth.
Really, it's a subscription andI do.
I try to.
I mean they probably still getme, but I do try to go at least
once a month.
It can't be accountable to getmy car wash monthly at least.
Then it's also one thing Idon't have to worry about
because it's a subscription baseand they make good money too
(17:51):
because they have me as areoccurring customer.
Yeah, it's definitely.
I mean, obviously most of ouraudience is subscription box
owners.
But even if you have a businessthat is a retail business or a
service, there's so many ways toincorporate some sort of
subscription element or add toit if you're a box.
Speaker 1 (18:10):
The whole replenishment thing too, like if
you are a replenishment stylesubscription that, using that
calculator, try to think about,like how much time you might
save someone because you sendthat the razor is right to their
house.
Or there was this air filtersubscription that we used to
have that basically sent us homelike air conditioner filters
(18:34):
when we needed to change them,and guess what?
We always change them on time.
And now that we're not a memberanymore, guess what?
They never get changed on time.
Yeah, yeah, but that would besuch an easy one to put right on
your homepage, like how muchtime we've saved you or how
changing your air filterregularly can make your house
(18:55):
healthier to live in.
Or I'm sure there's lots of badthings that happen when we
don't change our air filter.
So don't be afraid to call outon your homepage whether it's
savings or how you transformtheir life.
Like put that front and center.
Speaker 2 (19:11):
Absolutely yeah.
And also, if you're listeningto this, let us know if you
liked this episode, because it'sthings Julie and I talk about
behind the scenes and all thetime Boxers yeah, we're always
dissecting subscriptions orideas, so if this is stuff you
like to listen to too, we wouldlove to continue to do this and
(19:31):
kind of break down subscriptionsthat we're using or things that
we see, if that's helpful atall for you listening too, so
let us know.
Speaker 1 (19:38):
Yeah, definitely, and the moral of today's stories is
all about customer experience.
You know, appeal to them as faras what you're putting on your
website, letting them know howyou're going to transform their
lives, and then take it beyondthe product and give them those
membership perks and thatexperience.
So, whether it's 20% off inyour shop or maybe that's some
(20:01):
sort of reward system orgamifying it, there's so many
things that you can do.
And Universal, yums andCinemark just have made it very,
very easy and fun to be members, and I didn't mention the
Cinemark.
One has an app and so as amember, I have like a QR code
when I go there, that I don'teven have to stand in line for
(20:23):
my tickets.
I just go right to the seatsand they clock me in with the QR
code.
I show that QR code to get mydiscount and I can actually book
my seats right on, like Ichoose my seats right in the app
.
So I know again that that's adigital component.
That's a little bit different,but my point is they've made it
easy and fun to be theircustomer and made you feel like
(20:46):
a VIP because that's a speciallittle perk.
Speaker 2 (20:49):
That's right.
Speaker 1 (20:50):
That's right.
Well, hopefully you found somevalue in this.
Yeah, if you did like this typeof little just banter episode,
let us know, because we wouldlove to share more about some of
the subscriptions we're using.
We want to hear about the onesthat you're using too, so our
DMs are always open.
Our preferred platform ofchoices Instagram.
Thanks for listening today andwe'll see you in the next
(21:12):
episode.
Bye, bye.
So you want to launch a subscription box and don't
know where to start?
Girl, you are in the rightplace.
Speaker 2 (00:06):
I'm Julie Ball and I'm Renee Gonzalez, your host
here at Subscription Box Basicsa podcast for new and aspiring
subscription box entrepreneurswanting to avoid overwhelm.
So grab a coffee, some pen andpaper and let's have some fun.
Welcome to Subscription BoxBasics the podcast.
(00:26):
I am Renee Gonzalez, yourmarketing coach, and I am here
with Julie Ball, our head coach,and today we're doing a super
casual conversation.
Julie and I were talking aboutthis offline and we thought it'd
be just a fun podcast topic.
So today we are chatting aboutsome subscriptions that we are
(00:50):
currently using and loving andwhy we think that is beneficial
to tell you.
So, julie, I'll pass the mic onto you because today we're
going to talk about some of thesubscriptions you're using.
Speaker 1 (01:01):
Yes, and I think it's important too, because the two
that we're going to talk abouthave such a great customer
experience, and I know you'retired of us talking about that.
You have to be more than just abox, but it's so true, and so
these two subscriptions got meexcited enough that I was
talking about it with Renee, andthat's that's such great word
(01:23):
of mouth.
So the first one that we'regoing to talk about is called
Universal Yums, and, in anutshell, they send snacks from
around the world in a box.
But it goes so much furtherthan that, because you think, ok
, I'm going to get this box andit's going to have all these
snacks, but it doesn't stopthere, and so I'm going to tell
(01:43):
you first what they do, and thenI'll talk about some of the
things that they have in the box.
And I know Renee can speak tothis one too, because I sent her
a box because, remember, lastyear she kept talking about
wanting to go to Paris and itwas on her vision board and she
was so close.
She got to London but didn'tquite get to Paris, and then I
(02:04):
kid you not, last month's boxfor Universal Yums was from
Paris, and so I was like I don'thave to send this to Renee.
Speaker 2 (02:13):
And it was such the perfect little surprise on my
doorstep and great little tasteliterally of Paris without
having made it there, and mademe want to go even more.
So we'll jump more into it, butI'll let you get back into to
talking a little more about theexperience.
Speaker 1 (02:28):
Sure, ok.
So I'm not going to go deep intolike.
This is one thing you get andthis is how much it costs.
So you guys can go to thewebsite UniversalYumscom, you
can go check that stuff outyourself, but I want to tell you
digitally how they ramped upthis experience of getting all
these snacks.
So, first of all, when yousubscribe, you get to choose
(02:49):
what box you want to start with.
I subscribed for the first timein Q4 of last year, so
Christmas, like holidays aroundthe world, was the box that we
chose.
Now, I don't know if they I'massuming they switch that up
from season to season orwhatever they have in stock, but
we started with that.
And then the next one we gotwas Poland, which is so great
because that's where part of myroots are and then France, and
(03:13):
then this next month did I eventell you this it's Ukraine, and
I was like, oh my gosh, it'slike they know my roots.
It's crazy.
So when I subscribed, Iimmediately got into like an
email workflow and I don't know,renee, as a gift recipient, if
you received any emails fromthem, did you?
I haven't received any emailsyet.
(03:33):
No, ok, interesting, theyshould be sending you emails too
, but maybe they didn't ask fortheir email address.
In any case, as a subscriber, Iget emails every single week
from them, but they are so valuepacked.
For example, one email might beannouncing next month's country
.
Like what am I, where am Igoing to get snacks from next
(03:56):
month?
Which is super cool.
That's an exciting thing toannounce.
Another email I got was booksbooks from France, for example.
We're just going to stay withwith France as our example here.
So if we wanted children'sbooks or if we wanted adult
books like for you know, notlike adult books, but, like you
know, not kid, not kids books sothey sent me those.
(04:19):
They sent me movierecommendations kid friendly and
adult friendly movierecommendations from France.
So think about all these thingsthere.
They're kind of warming me upwith other things to get excited
about tasting snacks fromFrance.
So I get those.
(04:39):
What else did they send?
They send I think they sentrecipes as well.
Now, renee, you probablyexperienced this about what's in
the box other than the actualsnacks, which are so good.
By the way, they always havesweet, they always have like a
savory or a salty, a whole bunchof different types of snacks.
But we got a little booklet.
(05:02):
Did you get this in the giftbox too?
Yes, yeah, yeah, okay, so I'm.
If you're watching the videoyou can see it, but if you're
listening, I'll just kind ofwalk you through it.
The first page it gives you someinformation about how to make
the most of the box, and they doa customer spotlight, which is
super cool.
They actually have a picture ofa customer in there and then
they go on to say bonjour fromFrance.
(05:24):
What is what's on the cover?
So they talk about the pictureon the cover, they talk about
the French Alps and then they doa two-sided page here of trivia
so cool.
So think about with your box,if you're listening, like is
trivia maybe something that youcould do?
It are movie recommendations orbook recommendations.
(05:45):
Are those things that you canadd into your subscriber email
workflow to bring more value.
And and then the next few pageswere sort of like a packing list
.
They explained what the productwas and they gave a little
story about, about the actualsnack itself Maybe, like how it
(06:05):
was first made or where are itsorigins and how they like to eat
it.
Next they give nutrition factsand then, oh, here's where they
give a recipe.
So I thought that was reallycool.
And Did you guys look throughthat, renee, whenever you did,
or did you just dive right intothe snacks?
Speaker 2 (06:24):
We do it with the snacks first, but then we did
eventually look at it so it wasawesome.
But, yeah, we ripped open oneof the snacks, I think the
little bomb bomb things rightaway and then and then we slowly
made our way through the restof the box over the Duration of
a couple weeks.
So, yeah, it was really, reallygood and I think it's just
echoing what you've said.
Such a good takeaway, addingthe digital components and and
(06:48):
all the things just littletouches and little things that
Enhance the experience of yourbox but aren't necessarily gonna
cost you more, like to curatethings around your theme and
send that in an email list.
You don't have to send theactual books.
You can send an example ofbooks that go with your theme.
So I think they have a lot ofreally good ideas that people
(07:10):
can pull from that don't costany extra money but enhance the
experience and I was over herelaughing because that's so you
to just dive right into thesnacks.
Speaker 1 (07:18):
Here I am, where my family knows I have the rule
You're not allowed to try thesnack until you've read or heard
me read out loud, the origin.
I'm trying to sort oforganically make this a part of
home school because we'retraveling the world via snacks.
(07:40):
So okay, so more fun stuff.
That was in.
There is a pack of Stickers, sothis could be something fun
that is super low cost and justreally fun to add to your
subscription box business.
So there was one other insert,renee, why don't you tell them
about this one?
Speaker 2 (07:58):
This is so cool, yeah so the last insert I actually
have two more in my box becauseit was a gift, so I will tell
you about the one we both got.
And then one other thing that Igot to.
So we both got a yum scoreBoard, which is super awesome
because it has a picture.
If you're watching the video,you can see a picture of each
(08:19):
item that was included in thebox and then it has three
different emoji Rankings thatyou can draw in a little
rectangle area so you can do ahappy face if it was delicious,
you can do a face if it was okayand you can do a sad face if
you don't like it.
(08:39):
And then it also gave examplesOf if you liked certain things
that were in the boxes.
It gives other things that areavailable in their yum shop that
you'll love.
So that was really cool, thatif you want more of something
they redirect you to their siteto go purchase more.
That is an awesome thing.
And then it also talks about acouple little sayings.
(09:02):
This one again was France, sotheir French ways to say things
like cheers and tasty.
So a really cool littlescavenger scavenger hunt guide
on here to just a lot of littleextra bonuses that help again
enhance the experience.
Speaker 1 (09:20):
Yes, they've gamified it, and if you're new around
here, if you go back to theepisode from last summer when we
recorded live at some summit,we talked about gamification and
so this is such an easy way thescorecard to make it fun, and
there's even a little area thatsays team rating, like what was
(09:40):
your favorite young, the worstyoung and the weirdest young
from the box, and so they'rereally encouraging you to do
this as a team, like with yourfamily or Maybe with friends.
You could even so, if I got thebox and rena got the box, we
could open things and try themon face time together.
So they're really creating thisexperience With things that
(10:02):
aren't costing more money, likeit doesn't cost more to tell you
how to do, how to say things inFrench, like tasty, and I don't
like this.
It doesn't cost more than theprinting of this insert to give
you a scorecard.
So I love that.
I think they are knocking itout of the park.
Speaker 2 (10:17):
And because I got a gift, I got one more little
insert as well, and it on oneside it says someone thinks you
deserve a treat and it is reallycute.
It's postcard style to, so itis super cute in the design
alone.
But then it has Julie's giftmessage to me and then on the
(10:38):
other side like where, who itwas sent from it says this best
gift ever is brought to you byuniversal young.
And then it has Information totheir website and their support
email.
So again, a really goodproductive and getting ahead of
the game with their customerservice giving you the support
email so you don't have to huntit down if something's not right
(10:58):
.
So really, really cute on themewith the postcard and a nice
little message from you, julie,thank you.
Speaker 1 (11:05):
You're welcome and I didn't mention this, but I must
have been tagged as a gift giverbecause I get another set of
emails.
This is so us like we buysomething and then we hack it
backwards.
We're like, yeah, let's see howthey do this.
So I've been getting emailsprobably every other week since
I sent that box and it first ofall, was just telling me what a
(11:27):
great friend I was because Isent a gift and so that was cool
, that it makes it erased anylike buyers remorse or, you know
, made me feel validated.
So that was the first one, likegiving me a pat on the back
saying good job.
And then it let me know.
It told me tracking to it, letme know when it was delivered.
And then since then they'vesent me a couple other emails
(11:49):
about hey, this box is available, would you like to gift it?
But I'm clearly in twodifferent Email campaign, like
workflows.
One is a subscriber but also asa gift giver.
Speaker 2 (12:01):
Oh, that's really there they're doing all covering
all bases, good job.
Speaker 1 (12:06):
So good to.
You guys need to go to thewebsite to and check it out
because they have such a greatonboarding flow.
It made it really really easyto buy and they actually gave me
a lot of options.
Usually I'm against options.
I say, you know, don't give memore than three options or I'm
not going to take action, andthat's very typical of a lot of
people.
They get decision fatigue.
But the onboarding flow was soeasy and natural.
(12:29):
It was such a good experience.
So highly recommend you gocheck out their website.
Go see what they have, whattheir offers are, sign up for
their email list so you canstart seeing how these
professionals really really dosuch a good job.
Speaker 2 (12:44):
That's awesome, yes, and it's universalyummscom for
anyone that's looking for thewebsite.
And then we have one more alittle different experience but
still an experience, julie thatyou wanted to talk about.
That is also a subscription.
Speaker 1 (12:58):
Yes.
So I'm going to pull up mynotes on this one, because this
one has so many perks I don'twant to forget any.
But this is more of a digitalmembership, but it's so
experience-based and I'm havingsuch a good time as a member
that I wanted to share about it.
So the membership I want totell you about next is the
(13:18):
Cinemark Movie Club.
Do you have cinemarks nearwhere you live, Renee?
Speaker 2 (13:23):
Not close.
I know they're in California,but none in our area.
Speaker 1 (13:28):
Okay, well, let me paint the picture.
The Cinemark is like the poshtheater around here.
It's the one that you can getfood delivered to the movie
theater, it's the one that hasthe reclining chairs, it's the
one that has the movie club Likeit's a really, really nice
movie theater.
And so what you get?
You pay a monthly fee and it'sbased off of how many people are
(13:50):
in your family or in your groupand you get one movie credit
per month and the cool thing isthey accumulate.
So we've been members for years.
So even during the pandemicwhen the theater was closed, we
let it keep going and we rackedup all these points, and now it
feels like we're going to themovies for free, even though we
(14:12):
paid for them.
But it's also nice becausethose accumulated points can be
used for guests.
So our daughter McKenna, youknow, maybe wants to bring a
friend, and so she can use ouraccumulated points.
So you get one ticket a month.
You get waived online fees youknow, like those pesky
transaction fees.
You get those waived.
You get member pricing onadditional tickets, which I love
(14:36):
.
This can easily be used in aproduct form too, like, if you
are a member, you get 20% off inour shop or something like that
.
Like, that is such a greatlittle perk and helps you move
excess inventory.
So the Cinemark Movie Club alsoallows you to earn points hello
, gamification once again.
And then the unused credits aregood for six months.
(15:01):
That are kind of on thisrolling basis.
It's really really great.
You also get a discount on foodand beverage and I don't
remember what it is, but I swearit can really add up when
you're buying the big popcornand candy and all that stuff.
Okay, so those are the mainbenefits of the Cinemark Movie
Club, and I want you to go checkout their website.
(15:23):
What's really cool is that atthe very top of the club page,
when you land on it, it sayssave over $100 on average in one
year.
Like that's their bigtransformation.
If you're already going totheir website, you're probably a
moviegoer and they're tellingyou you're going to save on
average $100 in a year.
(15:44):
So I love that.
I always say, like lead with thetransformation and that one
just lays it out there andquantifies it.
But get this.
I don't know, renee, if you'veseen this yet, but you got to go
check it out.
They have a calculator on theirhomepage that allows you to
calculate how much you wouldactually save as a family of
(16:05):
four.
Now I have a family of three,and so we could go on there.
Choose how many people are inmy group or in my family, how
often we go to the movies, andthen it's going to calculate,
it's going to spit out customresults of how much that I would
save by joining their club.
Speaker 2 (16:21):
Oh that's amazing and that's such a fun tool that
other people can incorporate.
And it doesn't necessarily,obviously, movie tickets are
movies, but you could do timesaved shopping for whatever your
niche is, or time savedprepping for holidays If you
have a holiday box.
That's so cool.
Thank you, I thought it wasbrilliant.
(16:42):
I'm also currently.
I'm looking how close thenearest one is to me, which is
about 30 minutes not too bad.
Then I'm also.
We go to AMC.
That's the one in our area.
I already belong to the RewardsClub, but I'm looking at their
Movie 1, 2 when they also haveit.
I don't know pricing oranything, but they also have a
(17:03):
movie, a premier 1, 2, where youget credits for a movie.
I'm going to have to check itout.
Speaker 1 (17:08):
Yeah, definitely.
I think it's such aninteresting concept how you can
take subscriptions ormemberships and apply it to so
many types of businesses.
I mean, what Panera had, acoffee club.
Didn't Burger King try asubscription model too?
I'm not sure if they still dothat, but I know that we have
(17:28):
just random ones.
Speaker 2 (17:30):
The car carwash I have a car wash.
You can do unlimited for themonth.
Really, it's a subscription andI do.
I try to.
I mean they probably still getme, but I do try to go at least
once a month.
It can't be accountable to getmy car wash monthly at least.
Then it's also one thing Idon't have to worry about
because it's a subscription baseand they make good money too
(17:51):
because they have me as areoccurring customer.
Yeah, it's definitely.
I mean, obviously most of ouraudience is subscription box
owners.
But even if you have a businessthat is a retail business or a
service, there's so many ways toincorporate some sort of
subscription element or add toit if you're a box.
Speaker 1 (18:10):
The whole replenishment thing too, like if
you are a replenishment stylesubscription that, using that
calculator, try to think about,like how much time you might
save someone because you sendthat the razor is right to their
house.
Or there was this air filtersubscription that we used to
have that basically sent us homelike air conditioner filters
(18:34):
when we needed to change them,and guess what?
We always change them on time.
And now that we're not a memberanymore, guess what?
They never get changed on time.
Yeah, yeah, but that would besuch an easy one to put right on
your homepage, like how muchtime we've saved you or how
changing your air filterregularly can make your house
(18:55):
healthier to live in.
Or I'm sure there's lots of badthings that happen when we
don't change our air filter.
So don't be afraid to call outon your homepage whether it's
savings or how you transformtheir life.
Like put that front and center.
Speaker 2 (19:11):
Absolutely yeah.
And also, if you're listeningto this, let us know if you
liked this episode, because it'sthings Julie and I talk about
behind the scenes and all thetime Boxers yeah, we're always
dissecting subscriptions orideas, so if this is stuff you
like to listen to too, we wouldlove to continue to do this and
(19:31):
kind of break down subscriptionsthat we're using or things that
we see, if that's helpful atall for you listening too, so
let us know.
Speaker 1 (19:38):
Yeah, definitely, and the moral of today's stories is
all about customer experience.
You know, appeal to them as faras what you're putting on your
website, letting them know howyou're going to transform their
lives, and then take it beyondthe product and give them those
membership perks and thatexperience.
So, whether it's 20% off inyour shop or maybe that's some
(20:01):
sort of reward system orgamifying it, there's so many
things that you can do.
And Universal, yums andCinemark just have made it very,
very easy and fun to be members, and I didn't mention the
Cinemark.
One has an app and so as amember, I have like a QR code
when I go there, that I don'teven have to stand in line for
(20:23):
my tickets.
I just go right to the seatsand they clock me in with the QR
code.
I show that QR code to get mydiscount and I can actually book
my seats right on, like Ichoose my seats right in the app
.
So I know again that that's adigital component.
That's a little bit different,but my point is they've made it
easy and fun to be theircustomer and made you feel like
(20:46):
a VIP because that's a speciallittle perk.
Speaker 2 (20:49):
That's right.
Speaker 1 (20:50):
That's right.
Well, hopefully you found somevalue in this.
Yeah, if you did like this typeof little just banter episode,
let us know, because we wouldlove to share more about some of
the subscriptions we're using.
We want to hear about the onesthat you're using too, so our
DMs are always open.
Our preferred platform ofchoices Instagram.
Thanks for listening today andwe'll see you in the next
(21:12):
episode.
Bye, bye.
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