S3E01 - The Magic in Podcasting’s Long Tail with Jeff Vidler

Your podcast isn’t in the Top 100 list? Don’t despair. Podcasting’s long tail is a great place to be. Jeff Vidler, president of podcast research company Signal Hill Insights, shares his data on the listening and spending habits of podcast audiences, and what the numbers mean for you.

We cover:

Why it's a mistake to apply mass media dynamics to podcasting

Where long tail podcasters have an advantage over the Top 100

The top reason listeners get into podcasts

The latests stats on people who support podcasts through donation or subscription

How smart programmatic ads could change podcasting's long tail

Where long-tail podcasters should focus their attention in the next 12 months

Get a full transcript of this interview at https://www.supercast.com/podcast

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