The buyer’s journey has changed and so should your marketing. In this episode, Jeff Bradburry and Carlos Corredor talk through how the shift to digital has changed what marketing needs to focus on. It’s no longer about pushing content or chasing clicks, but about creating qualified opportunities that lead to real pipeline. They challenge the idea of being “data-driven” when the data is just clicks, and explain why cold email or paid search still have value—it all depends on where the buyer is in their process. If your marketing isn’t tied to sales, it’s not doing its job.
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