September 24, 2025 • 46 mins
Premature ejaculation is the most common sexual struggle men face—yet almost no one is talking about it honestly.
In this episode of Talk Sex with Annette, I sit down with Jeff Bennett, CEO of Morari, to unpack what really causes PE and explore the many solutions men can try. From lifestyle shifts and breathwork to cutting-edge sexual health tech, we dig into how you can last longer, reduce performance anxiety, and actually enjoy sex without the pressure.
Because let’s be real: PE isn’t just about control—it’s about confidence, connection, and pleasure for both partners.
What You’ll Learn in This Episode:
- Why premature ejaculation is so common (and nothing to be ashamed of)
- The science behind PE: mind, body, and nervous system
- Simple strategies you can try tonight to last longer
- Emerging solutions that combine technology and pleasure
- How lasting longer changes not just sex, but your relationship
Check out Mor and/or Join the research www.yourmor.com Use Code Annette25 for 25% off
You can find my spicy site here. https://talksexwithannette.com/talk-sex-with-me/
My spicy OF handle is @talksexwithannette
My free spicy handle is @annettetalkssex
Subscribe to my e-newsletter: https://she-explores-life.ck.page/e9760c390c
Ask a question, Leave a Comment: https://www.speakpipe.com/LockerRoomTalkPodcast
My substack: https://talksexwithannette.substack.com/
Use code EXPLORES15 for 15% off all Womanizer Products at Womanizer.com.
Get 30% Off Sex Toys & Lube with code EXPLORES30
at thethruster.com: https://bit.ly/3Xsj5wY
Get 15% Off The Life Saving, Erection Enhancing Tech Cockring By Firmtech with my code ANNETTE15 at: https://myfirmtech.com/annettebenedetti
Get your intimacy questions answered, enjoy erotic audio readings and more.
https://talksexwithannette.com/talk-sex-with-me/
Watch on YouTube: https://www.youtube.com/@annettebenedetti
Connect with us
We are on all the socials:
- TikTok: @ LockerRoomTalkPodcast
- LRT's Insta: @Lockerroomtalkandshots
- Annette's Insta: @BeingBenedetti
- SEL Inst: @SheExplores_Life
- LRT's FB: @LockerRoomTalkandShots
- SEL FB: @ SheExploresLife
- Annette's YouTube: Annette Benedetti
Check Out More Sexy Content:
She Explores Life Website: sheexploreslife.com
Cheers!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 2 (00:19):
Do the sex pleasure and desire Around here.
Nothing's off limits.
These are the kinds ofconversations we save for our
boldest group chats, our mosttrusted friends and, of course,
the women's locker room.
Think raw, honest and sometimesunapologetically raunchy.
If you've been here from thebeginning, thank you, and if
(00:40):
you're new, welcome to mypodcast.
Where desire meets disruptionand pleasure becomes power.
Now let's talk about sex Cheers.
Today's Talk Sex with Annette.
Topic is premature ejaculation,why you finish too fast and how
(01:00):
to fix it.
Premature ejaculation it's oneof the number one sexual
concerns for men and it's one ofthe most misunderstood.
For too long, guys have beentold it's all in their head or
given a numbing spray and toldto just last longer.
But here's the truth Prematureejaculation is a real condition.
(01:20):
It's more common than you thinkand it doesn't have to ruin
your sex life.
Today I'm joined by JeffBennett, ceo and founder of
Morari Incorporated, a companypioneering science-based
solutions for male sexual health.
Jeff has spent his career inthe medical device industry and
is now tackling one of the mosttaboo and important issues in
(01:44):
men's sexual wellness.
We're going to dig into whypremature ejaculation happens,
the science behind it, theimpact on relationships and,
most importantly, what canactually be done about it.
So if you or your partner haveever struggled with finishing
too fast, this episode couldchange the way you see sex
intimacy.
With finishing too fast, thisepisode could change the way you
(02:05):
see sex intimacy and your ownbody.
But before we dive in, I have toremind you that I'm over on
OnlyFans and there I'm sharingmy sex and intimacy how-tos and
audio-guided self-pleasuremeditations.
But in addition to that, I'malso offering one-off sex and
intimacy coaching questions andanswers.
Sex and intimacy coachingquestions and answers.
(02:28):
So if you're not ready tocommit to a full coaching
regimen, you can ask me singlequestions or multiple questions
over there and get some guidanceright away, and you can find me
there with my handle atTalkSexWithAnette.
You can also find me onSubstack doing a whole lot of
the same, minus the coaching, atmy handle at TalkSexWithAnnette
, and you can scroll down to thenotes below this episode and
(02:52):
find the links to everywhere youwant to find me.
I can't wait to see you there,but for now I want to hand the
mic over to Jeff and I want togive him an opportunity to tell
you a little bit more about whohe is.
Speaker 1 (03:12):
Welcome, jeff.
Well thanks, annette, andcongratulations on all your
success.
A lot of different ways to getahold of you.
That's awesome to see, socongrats, thank you.
Got a BS degree from a privateCatholic college here in
Minnesota, went on to get my MBAand nowhere in that MBA did I
think of Mike Drewpath being asex tech CEO.
But here I am and happy to bein this role, so, more than that
(03:32):
, really excited to be with youand your listeners today.
So thanks for the opportunity.
Speaker 2 (03:37):
Well, I'm excited to tackle this topic because I know
it's one that affects not onlymen and people with penises, but
it also affects couples, theirpartners, and it can affect
mental and whole health just thestress and shame around it.
And, guys, I want you to stay tothe end because we're really
(03:57):
going to go in depth here.
We're going to talk about whatit is.
We're going to cover the mythsand the truths, we're going to
help you figure out how to knowif it's something you're really
struggling with, and also we'regoing to provide information
about real solutions and waysyou can start changing the way
you have sex, starting tonight.
So this episode is going tohelp soothe a lot of the stress,
(04:23):
tension and anxiety you're allsuffering from right now if this
is something you're dealingwith, and we're going to also
cover how many people aresuffering from this.
So I'm ready to dive in andgive my listeners the
information I know they want,and also remember you're going
to get those takeaways at theend.
So stick with us.
I'm ready to talk about sex andpremature ejaculation.
(04:44):
How about you?
Speaker 1 (04:45):
I'm ready.
Let about sex and prematureejaculation how about you.
Speaker 2 (04:47):
I'm ready, let's go.
All right, cheers.
Let's talk about coming toosoon and how to last longer.
All right, I just want to startwith the basics.
What is your definition ofpremature ejaculation?
Speaker 1 (05:02):
Well, let me answer that in reverse.
I'm going to say what thesocieties the medical societies
say premature ejaculation.
Well, let me answer that inreverse.
I'm going to say what thesocieties the medical societies
say premature ejaculation is andthen my take on that.
And depending upon what medicalsociety you're reading, it can
be anywhere between one or twominutes of penetration prior to
an ejaculation.
However, I believe that itshouldn't be time-based, it
(05:23):
should be personal andpreference-based.
So if something causes you andor your partner to be stressed
in terms of ejaculation time,then I think that's premature
ejaculation versus reallyfocusing on a time of one minute
and two minutes.
But if you go back and you lookat why that one and two minute
were defined that way, is thatthere's been studies done with
various different products andtherapies out there to try to
(05:46):
show the benefit that they have,and you need some sort of hard
endpoint to be able to saywhether or not it was effective
or not.
So I understand why thesocieties say time, but I think
from a general consumerstandpoint and from a male
sexual health standpoint, if itcauses the stress, it's
premature ejaculation.
Speaker 2 (06:03):
Can you go back and explain that how that line for
when it was defined as prematureejaculation happened?
So you said that there werestudies that were being put on
for products.
Is that correct?
Speaker 1 (06:20):
Correct, yeah, over the years, there have been a
number of different companiestrying to develop various
different products to treatpremature ejaculation, and if
you want to go, for example, tothe regulatory body called the
FDA and get approval, you haveto do studies to show that a
given product is effective intreating a various different
disorder and as part of thattreating effectiveness, you need
(06:42):
to put a hard endpoint in that,and in the case of premature
ejaculation, it is time.
So you basically have astopwatch in the bedroom and you
and your partner hit start andthen you push the button and you
hit stop when you ejaculated,and that time is then recorded
in a diary and provided to yourclinician as part of the study
that you're engaged in to yourclinician as part of the study
(07:06):
that you're engaged in, andthat's how they came up with
that timeline.
Speaker 2 (07:12):
They looked at what, maybe what was average, and then
what.
Then they defined when you fellbelow the average, where they
decided it was problematicCorrect, correct.
Speaker 1 (07:16):
And then there's one society in Europe, for example,
that calls it two minutes and Imay have that wrong, it may be
one or two minutes.
And then there's anothersociety based in the United
States that calls it one minute.
So, again, those hard endpointsare used to get various
different clearances forproducts in the United States.
Speaker 2 (07:34):
That's good to know.
That's good to know where thattimeline was developed, right,
Because I also know there arestudies that say women would
like penetration to last no morethan like I don't know, was it
five minutes I'm getting all mystudies messed up, but pretty
short time, Like women were likeI don't want this to go over 10
(07:55):
minutes, Like that's too much.
15 minutes is killing me, whichyou know I've addressed in
other podcast episodes.
So it's fascinating to get thatnumber.
Do you have numbers on whatmale preference is, Like how
long they want to last, to feelgood about their performance in
bed?
Speaker 1 (08:17):
Yeah, well, we know that on average men take about
five minutes, a little over fiveminutes, to ejaculate.
And again, that's on average,and 30% of men out there can't
last more than two minutes inthe bedroom.
So you've got a gap of anywherefrom 30 seconds to two minutes,
which is considered medicallypremature ejaculation.
And then you got the averageejaculation time being five
(08:39):
minutes.
So there's a gap there betweentwo and five minutes that most
men are hoping to get to.
And then you look at thepartner side of things and this
is where we had done someresearch with female partners
and we asked them ideally, onaverage, how long do you want
your partner to last beforeejaculation?
And they reported on average itwas eight minutes.
So that female partner islooking for eight minutes of
(09:01):
penetration and someone that haspremature ejaculation, again
medically is defined as twominutes and or under.
So you've got a gap of aboutsix minutes that you know female
partners are looking to closein terms of that penetration.
But to your point about longerthe penetration, you know many
guys are out there thinking, oh,I want to last 10 minutes or 15
minutes.
(09:22):
Well, probably not likely.
But also your partner probablydoesn't want 10 minutes of
penetration, as much as youthink that he or she may want 20
minutes or 10 minutes ofpenetration, no, not going to
happen, and you could probablyaddress that better than I can.
But again, it's one of thosemisconceptions that I think a
lot of guys have that I want togo in and get this solved so
(09:42):
that I can you know, I can youknow, the last 10 plus minutes
of ejaculation and penetration.
Well, that's just not realistic.
Speaker 2 (09:50):
Right, yeah, no, we've talked a lot on this
podcast about.
You know, when we talk aboutsex lasting a half hour an hour,
that's not penetration, folks.
That's not all penetration.
We're talking about connectionand play and all of the stuff
that goes around it, andpenetration happens somewhere in
there for some people, butthat's rarely what someone wants
(10:13):
to last for.
You know, half hour, thatsounds painful from my end as
someone with a vagina.
So that's good, we've clearedup.
Guys, you've got some numbersand you've got some times.
And you've got some times andyou've got some truths around it
.
I want to go over reallyquickly all the stats.
So you covered some of thestats on how many men struggle.
Can you give me, like the exactstats on how many men think or
(10:39):
are concerned about strugglingwith premature ejaculation?
Speaker 1 (10:48):
about struggling with premature ejaculation.
Yeah, there's very little harddata out there to pinpoint that,
but anecdotally, our researchand looking at others again,
I'll say 30% of men can't lastmore than two minutes in the
bedroom.
We estimate there's another 40%of men that don't meet that
clinical definition of prematureejaculation but want to simply
last longer.
So that's 70% of men at somepoint in time looking to extend
ejaculation time and again.
(11:09):
It's really, we believe, aboutpartner satisfaction.
So, yes, it's important from atime perspective for some guys,
but ultimately, what is it thatthe partner's desiring and what
are your expectations?
Because one of the things thatwe try to do is set expectations
and that if you're thinkingthat you're going to be able to
get your partner to orgasmthrough penetration alone
probably not going to happen,because roughly 20% of women you
(11:33):
know can orgasm throughpenetration alone, 80% can't
there's additional needs to getthe female partner to an
orgasmic state.
So that's another misconceptionout there that we tried to
really set that expectation isthat A don't expect to go from
30 seconds to 10 minutes rightaway not going to happen and B
don't expect to get your partnerto orgasm through penetration
(11:55):
alone.
And I'd be curious to get yourthoughts on that, because
obviously you're a much moreexpert than I am on that, but
that's a key message that wecontinue to hear from men and
couples around the world.
Speaker 2 (12:06):
Absolutely.
I mean, even when a woman caneventually have an orgasm from
penetration meaning you're notstimulating the external
clitoris or other parts of herbody it usually still starts
with foreplay that gets heraroused enough to the point
(12:27):
where you're getting topenetration that can pleasure
her, and that's where I thinkthat even that 20% comes in,
that can orgasm from penetrationalone.
There's just so much more, andI think the reason why it's
important to share these statswith men and their partners is
(12:47):
that it takes the pressure up.
Relax, right.
Relax, because the realityyou've been sold is false, which
means all the things you'rethinking are wrong with your
body is also false, right.
And there are a lot of ways tohave really amazing sex that
(13:08):
don't require you to be likethis rabbit in bed who can pound
away for like 20 minutes.
That is not the gold standardfor good sex from a woman's
point of view.
I can promise you.
You know, I can promise you.
But it's understandable to wantto last longer and just to be
able to enjoy that penetrativeintimacy for a longer period of
(13:32):
time.
Yeah, let's go down some mythsthat you are ready to bust about
premature ejaculation.
I'm sure that you have plenty.
Speaker 1 (13:43):
Yeah, there's several out there.
You know one myth it's all inthe mind and in the head.
Well, that's not necessarilythe case.
I mean, there's physiologicaldata out there not much, but
data out there that suggeststhat this is a neural response
and the more nerve endings thatyou have in the penis, the more
likely you're going to be moresensitive and therefore
ejaculate early.
So for many years it was wellyou need to go see a mental
(14:07):
therapist.
This is mental health.
This is a mind issue.
No, not necessarilyPhysiologically as well.
Can the mental state help orhurt in terms of the time to
ejaculation?
Sure, but there's aphysiological reason for it.
But that's one myth out there,right?
Other myths are there's allkinds of different products on
(14:27):
the marketplace supplements, gasstation type things that you
can get.
Most of those haven't beenstudied.
So whether or not they can orcannot deliver a satisfactory
outcome, everybody should becautious of that and do their
own homework.
Because, again, there's lots ofdifferent options out there and
you want to make sure thatyou're choosing something that's
been at least validated fromthe medical standpoint and
(14:50):
scientific standpoint andideally, you know, evaluated by
regulatory agencies, whetherthat's here in the United States
, the FDA or by regulatoryagencies, whether that's here in
the United States the FDA, orin Europe there's something
called the CE mark.
These are all regulatory bodiesthat regulate products and
anything that goes in the body,you know, I believe, should have
some sort of regulatoryclearance or review before you
use them on personal spaces suchas vaginas or penises.
Speaker 2 (15:15):
Right.
So when you were saying thatthere are physiological reasons
for premature ejaculation, canyou share what those are as far?
Speaker 1 (15:28):
as we know, yep, there was one study, and I
forget how many years ago it was.
It was done in China, where andhow they got these men, I don't
know, but it was published inpeer-reviewed journal.
They did autopsies of men whohad self-reported premature
ejaculation and they found thatthere was a significant increase
in the number of nerve endingsin the head of the penis in men
(15:49):
that had self-reported prematureejaculation versus those that
didn't.
Again, how they did this Idon't know, but again,
physiologically it makes sense.
Right, you have more nervefibers and more nerve endings.
It leads to greater sensitivityand therefore the brain's like,
okay, this feels really, reallygood and let me trigger an
ejaculation.
So that's one option out there,or one study that I should say.
(16:12):
But then I think if you look atthe evolution of all species,
human and non ejaculation shouldbe quick, right In nature.
You know animals out there,whatever animal that is, they
want to get done quickly.
So they're not, you know,launched on the Sahara Desert.
So in a weird way, you know,humans are the one of a few
species that want to ejaculatelonger.
Every other species is aboutlet's get it done quick so I can
(16:34):
move on to XYZ activity.
So I think that's just anotherinteresting thing when you think
about it.
So for those people that sufferfrom it, hey, you're the top of
the food chain, right, you'rethe ones that want to last
longer and move on.
It's the others out there thatwant to last way too long and
then could be susceptible tobeing killed wherever.
Speaker 2 (16:56):
Right, that's true.
Yeah, You're pretty vulnerablewhen you're having sex, so it
would be a prime time in thewild to be offed by your
predator.
You'd be perfect prey.
Maybe that's why people likeoutdoor sex so much.
Maybe they get that primal likerush of something really bad
(17:18):
could happen right now.
I don't know.
It's an interesting thought.
Is affected by having andstruggling with premature
ejaculation.
Just so my listeners knowthey're not alone in their
(17:43):
experience, whether they trulyaren't lasting long enough or
they just feel like they aren't.
You know it has an effect onpeople, their mental health,
spiritual health, their intimaterelationships.
Speaker 1 (17:58):
So yeah, it's an interesting question because it
is so personal.
I mean, everybody has their owndefinition of what premature
ejaculation is considered.
I was talking to an investorearlier today and I was
mentioning that 30% of men can'tlast more than two minutes and
there's a lot of men out therethat ejaculate within 30 seconds
(18:18):
and he was like, well, what'swrong with that?
And it was kind of like I thinkit was joking.
But I think there are a numberof men out there that they'd be
just fine, you know, lasting aminute so they can go and watch
the football game or wherever.
But ultimately, how does thathelp your relationship, if you
are in a relationship?
Because ultimately, I think youknow, what we're focused on is
(18:39):
satisfaction for the couple.
And for men that ejaculateearly, they may be satisfied
with it, but your partner isprobably not.
So you need to have thatconversation.
But for someone that experiencesthis, there's that
embarrassment of, you know,being together and being
intimate, maybe for the thefirst time with a new partner
and you ejaculate within 30seconds or less, and in some
(19:01):
cases men can't even, you know,take down their pants and
penetrate without ejaculating.
So there's that embarrassment,that humiliation that then
translate to a lot of anxiety inthe future.
So it's in the head of like, ohmy gosh, am I going to
ejaculate really, really early?
So I think it's thatembarrassment, that humiliation
(19:22):
for the partner standpoint, it'sthat lack of satisfaction and
ultimately in the relationshipif you're in a committed
relationship, it really in somecases put a strain on that
relationship.
So many different factors.
And you know all of this hasbeen published in peer-reviewed
journals and scientific articlesand it's very clear that
there's a overall health andwell-being impact by someone
(19:45):
that experiences prematureejaculation.
Speaker 2 (19:48):
Right.
So you would get in the personwith PE.
You would get anxiety, I'm sure, depression, over not being
able to have the sex life theywant to.
Then within the relationshipthere's going to be stress,
maybe avoiding sex or not beingable to have that conversation
(20:08):
with your partner or yourpartner not feeling like they
can say to you you know, I'm notfeeling sexually satisfied in
this relationship, so it createsstrain on your relationship as
well.
And then that, as I talk abouton this podcast all the time,
that everything isn't about sexnecessarily, but sex is in
(20:30):
everything you do.
So when you have that lack ofconfidence in your personal life
, it's going to carry over intoother areas of your life.
When you feel like you'redeficient at home and in your
intimacy, it's definitely goingto show up in other areas of
your life, affect the confidencein other areas of your life.
(20:52):
So finding a way to deal withpremature ejaculation, finding a
way to create an intimate lifethat is fulfilling and builds
confidence, is a well worthwhileendeavor.
So now that we've gone over allof the facts around premature
(21:14):
ejaculation all of the factsaround premature ejaculation
cleared up some of the myths,and we've talked about how it
can really affect someone's life, whole health and life.
Let's talk about the solutions,because I'm confident.
I know these people are gettinglots and lots of products
thrown at them and probablyexperience disappointment again
(21:38):
and again and again.
What are some of the solutions?
If they go to the doctor, whatis the doctor going to say to
them?
Speaker 1 (21:47):
Well, first of all, one of the myths is that hanging
a picture of your mother-in-lawup on your ceiling and looking
at her while you're having sexis probably not going to work.
So I don't know if you want totry that treatment option.
But go for it if you want to.
But yeah, no, seriously, Ithink that what a doctor will do
is depending upon how the malepresents themselves in terms of
(22:08):
the condition and theirpreferences.
There's one of two things thatare basically frontline options
right now, the first of whichare drugs, and specifically
antidepressants.
Here in the United States, theFDA has not yet approved a drug
to treat premature ejaculation,but what they'll do is they'll
prescribe antidepressants whichhave a side effect of delaying
an ejaculation, and that's good.
(22:30):
But at the same time,antidepressants have all kinds
of other side effects associatedwith them.
So you may be solving for oneproblem, you know lasting longer
in the bedroom but you haveother problems and one of the
side effects could be loss ofsex drive.
So you're kind of creating thissolution, but then you have
this problem like well, I don'teven feel like having it, and
then there's reports of drymouth and weight gain, so all
(22:53):
kinds of other side effects.
But that's the current stateand that's where you know we
look at premature ejaculation.
It's been one of those ignoredareas and taboo topic for many
years and forever actually.
I mean, you see all kinds ofcommercials for erectile
dysfunction and people knowabout that, and the treatments
of Cialis and Viagra, et cetera,but here in the United States
(23:14):
there's no drug approved, sothat's the first line therapy in
many cases drugs.
The other option are sprays andcreams that are lidocaine or
benzocaine based and theydesensitize the penis and while
they work, if not completelyabsorbed it could rub off on the
partner and then impact thepartner as well.
So you know there's all kindsof them.
(23:35):
You can go to any you know,target, walmart, cvs and buy
these sprays or creams and again, they're effective, they work.
And then, on the other hand,it's the drugs that are also
provided as an option.
Speaker 2 (23:49):
Right.
So the numbing sprays canactually cause then your partner
to go numb, and we already havea hard time getting women to
come, and now you're numbing herout.
So what's the point of lastinglonger when she can't feel you
right?
So you've got those solutions.
(24:11):
I assume there are somesolutions that are based around
meditation or lowering stress.
Speaker 1 (24:22):
There are absolutely and you know what I mentioned in
terms of pills and sprays andcreams are kind of those
first-line therapies.
But there are meditation,there's breathing exercises that
are encouraged, there's edging,you know, getting yourself just
up to the point where you feellike you're going to orgasm, and
then backing off again.
So that's more of maybe atraining type of an option and
(24:43):
there are some of those trainingtools available out there in
the marketplace.
And again, the psychologicalside of things, you know
absolutely are options thatpeople can pursue.
But again, the primary ones aredrugs and then sprays and
creams.
Speaker 2 (24:58):
Sprays and creams, okay, and then, of course, you
have a product that you arecreating to try and deal with
this right now, correct?
Speaker 1 (25:08):
We are.
Yeah, we got FDA clearance forour product back in January and
we just started shipments in Mayand our product's called More
MOR and it's basically aneurostimulation-based product
that temporarily interferes withthe signals from the penis to
the brain to the penis, Whereasejaculation is a neural response
(25:35):
.
It's nerve signals at the headof the penis sending signals up
to the brain like this feelsgood, the brain then triggering
a message back down saying Ishould ejaculate.
So what we're doing is we'rebasically just turning down the
volume of nerve activity fromthe penis to the brain
temporarily until ejaculationsoccurred, and it's targeting
nerves, and the body is just onebig neural network that
controls all of our behavior.
(25:55):
So why not try to useelectricity to deal with
premature ejaculation?
And that's what we're workingon and we've developed and
launched a product.
Speaker 2 (26:04):
That's fantastic.
So what would you suggest tolisteners who are listening to
this right now and it soundslike, and they're like, oh, it
doesn't sound like there's.
I'm not feeling very hopefulright now With all of the
(26:25):
research you've done.
What would you tell mylisteners right now to start
doing that they could startdoing right now, whether it's
research or some of theseretraining techniques?
What are some things they canstart doing right now to address
the issue?
Speaker 1 (26:40):
Yeah, and I think one thing and it depends upon if
you're single or in a committedrelationship let's talk about
committed relationships rightnow.
You know this is a topic that Ibelieve strongly you need to
have a conversation with yourpartner about.
You may think it's an issue foryour partner, but your partner
may not think it's an issue atall, or vice versa.
So it's an opportunity to havea really good, engaging
(27:01):
conversation about what yourgoals are collectively together.
So I think that conversationneeds to happen and then that
also can be the entry point tosay, okay, what about the
different options?
What if I tried the sprays andcreams?
You know, would you help inthat?
Or can you apply that for me?
Do we incorporate that into theforeplay?
Or, if you're going to go downthe drug option, talk about that
(27:23):
.
Make sure you're comfortablewith those side effects, because
the side effects that you'reexperiencing could affect your
partner, and not directly, butjust what you're going through
could be impacting how theythink and feel at that time.
So have that conversation,explore the different options
and try different things,because you know, I consider,
you know, premature ejaculationoptions as a toolbox.
(27:44):
There's different tools thatyou can choose for whatever
you're considering and toinclude ours.
You know some people are notgoing to be comfortable wearing
a patch that we have with ourproduct to delay an ejaculation,
but they may be just finetrying sprays and creams.
So have that conversation.
And then, from a maleperspective, I think it's just
make sure you have expectationsin line.
(28:04):
You know, don't expect to gofrom 30 seconds to 10 minutes to
20 minutes.
It's not going to happen and,as we talked about before, your
partner probably doesn't wantthat much penetration.
So you need to set yourexpectations and make sure that
your partner's expectations areset as well and together, you
know, figure out how you canreach that goal.
And it may not be overnight.
You may need several sessionsor several drugs or several
(28:27):
attempts it's raising greens orare chronic to get to that point
.
I'm not a marathon runner, butif I was, I'm not going to go
from running a 5K to a 26 milemarathon overnight.
It's going to take some timeand some training and this is,
you know, premature ejaculationis no different in my opinion.
Speaker 2 (28:45):
Right, right, so it sounds like what you're saying
is and I've always said, if youcan't talk to your partner about
sex, you probably shouldn't behaving sex with them.
But to sit down and nowreflecting back to the beginning
of our podcast, like you saidin your mind, whether your
ejaculation time or the lengthof time you last is problematic
(29:07):
or not is really up to you andyour partner.
Is it problematic or not If youare feeling shame around how
long you last?
Have you sat down with yourpartner and had a discussion
with them and said, like I'mworried I'm not lasting long
enough.
How do you feel about it?
(29:28):
Right, Maybe they're like Ilike the amount of time we have
penetrative sex, but I'd likeyou to go down on me a little
bit longer.
You know, these areconversations that will help you
figure out if you really dohave a problem or not.
Maybe you don't, Maybe you'llbe surprised, right?
So, having that conversation,and if you're both like yeah,
(29:49):
like we'd like a little bitlonger penetrative sex, then
you're looking at the differentoptions.
I didn't realize, actually, thatI'm just learning now that they
use antidepressants to treatthis.
Definitely want to talk aboutthat with your partner before
you do it because that's goingto affect the whole meal deal,
right?
It's not just going to affecthow soon you ejaculate, it's
(30:12):
going to be changing everythingin all of your life.
So that is an option, of course.
And then you've got your spraysand creams that numb and give
you a little extra time.
That way, I like how you talkedabout incorporating those into
foreplay but seeing if they workand if they numb her out, maybe
(30:35):
she likes that.
Maybe she's like if you'regoing to be pounding me longer,
I want to be numb.
I don't know, that's up to youtwo.
And then you've got your device, which let me understand.
So it's a patch that you put onthe person that helps.
Can you explain that a littlebit more?
Speaker 1 (30:51):
Yeah, so it's a skin patch that's worn in what's
called the perineum, and that'sthe area between the scrotum and
the anus.
Some people call it the tate orthe gooch, but that's where the
the gooch.
Gooch yeah.
My 24-year-old son said Dad,that's the gooch.
I'm not putting that on mygooch tab, you test it on me.
(31:14):
So I'm like I'd never heardthat term before, but so
different slang terms out there.
But yes, it's, it's a patchthat word is worn between the
scrotum and the anus and that'sthe area where the ejaculatory
nerves combine before going upto the brain to trigger an
ejaculation.
So the product is put on priorto penetration, it's worn during
intercourse and after anejaculation has occurred you
simply take the patch and youthrow it away and then next time
(31:35):
you have intercourse you use anew patch.
So these are single-use devices.
We had to get FDA clearance forthis and one of the requirements
that the FDA had they wereconcerned about infections is
make sure that your label saysit's for single-use only.
So it is for single-use.
And again, it's worn in theperineum.
You do need to do somemanscaping down there, guys.
(31:55):
So you need to.
You know, clip, not necessarilyshave, because shaving can nick
the skin and if you get alittle bit of electrical current
in there that might hurt.
But if you clip at a two tofour millimeter clipper size
then you should be all good togo, but definitely need to do
manscaping down there.
Speaker 2 (32:10):
Right, and you're going to want to talk to your
partner about that.
I mean, she's probably going tolike that you have to manscape.
I'm not going to lie, we like,we like generally spam it every
once in a while.
We're kind of like we want youprimal, like let let it go, but
I don't mind a manscaped guy.
But again, this is going to besomething you're going to want
to talk to your partner about,right, because that is going to
(32:33):
also be part.
Well, maybe you can make partof your foreplay, slap that
patch on, you could do a littlefemdomming and or you know.
However that's going to look foryou, it's a partner decision,
right?
So we're going to talk to thepartner and then try all of the
different options.
It sounds like that's kind ofyour advice, like give them a
(32:56):
shot.
And then also there are, Ithink, regardless of what option
you're using, as far as creamsor your device, or even
antidepressants.
I think there's a lot of valuein the self-training options
(33:16):
because either way, that's goingto help you with whatever
you're using.
Edging is very effective at youlearning your body better and
learning how to like hold backwhen you want to.
I actually have created audioguided self-pleasure meditations
to practice slowing downejaculation and lasting anger.
(33:39):
So those kind of exercises aremeditating, deep breathing, when
you think you're going toexplode.
The mother-in-law thing now, itmight cause ED you must not be
able to get up at all, so youmay be permanently harmed by
that Right.
Speaker 1 (33:57):
So right.
Speaker 2 (33:58):
Right Option there so you then be paying for therapy.
So, I love.
I love your approach to this,though, and I think that that's
those are some great takeawaysfor my listeners.
Start by having a conversation.
If you are single, like, sitdown and have a conversation
with yourself or start writingout like what are my worries?
(34:21):
What proof is there that I'mnot lasting long enough?
And if you still just feel likeyou want to, like, have
solutions before you meet yournext partner, you can test these
by yourself.
Speaker 1 (34:35):
Right, right, and that's the beauty of these right
, I mean, they can all be usedby yourself in a solo
environment and you can getcomfortable with what you're
comfortable with.
So test whether or not you havesignificant side effects by
taking an antidepressant, trythe sprays and creams, and that
way you'll be further down theroad in terms of being
comfortable with differentoptions with that partner.
(34:57):
And for us again, I can'tstress enough, and you've done
it as well is the partner is soimportant.
You need to have thatconversation, you need to open
up with it, and that's why, forus, our initial target market
are couples in committedrelationships who have or are
using sexual enhancers.
And why sexual enhancers?
Well, that couple's already hadthat conversation.
They're willing to bringsomething new into the bedroom.
(35:19):
So it's easier than perhaps youknow a couple that had never
talked about their sex lifebefore.
That's a hard hurdle toovercome, but if we focus on
those that have had thoseconversations, it just makes the
job that much easier.
And not to minimize the impacton someone that has it, but it's
part of that conversation thatyou need to have and that's part
(35:39):
of the foreplay experience aswell.
Speaker 2 (35:42):
Right, I love how much emphasis you put on
communication.
I am consistently shocked byhow many people are having sex
with people that they don't talkabout sex with, and how
detrimental that is to therelationship, the intimacy, and
(36:04):
then your own internalconversation about one of the
most vulnerable acts that youhave, which is sex, and you
don't even have a partner inthat while you're having sex
with them.
So communication is so key, andI know that it can be hard to
learn how to talk to yourpartner.
That's why I put out a lot ofcontent about how to do that,
(36:24):
but that being one of your toptakeaways, is great.
So, guys, we have, I think inthis podcast, clearly defined
what premature ejaculation is,and I think you did a great job
of shining a light on how littlereal information there is out
about it.
I love what you say about howto decide if you are coming too
(36:49):
quick.
Right, it's really like figureout what that really means, have
the conversations and then youknow your options out there for
treatment.
Speaker 1 (36:58):
So go, experiment, right go experiment, try
different things and it may leadto things that you never
expected.
And we found that early in ourstudies, before we submitted the
FDA, was we were looking for astudy to show how long people
would last longer and then wehad several guys say, yeah, I'm
(37:19):
lasting longer, but wow, theintensity of the ejaculation.
I'd never felt something thatfelt that good before.
So we were kind of strugglinglike, is this real, is it not?
I experienced it early on, butI kind of blew it off to being
biased.
We went to our medical advisorand said we're hearing these
reports of an increase inintensity, is this real?
And he's like, well, yeah,especially if the patch is
placed more towards the anus.
(37:39):
That's where the prostate areais.
The prostate is surrounded by abunch of smooth muscle which
contracts during ejaculation andyou're probably having the
neurosimulation, the electricalcurrent causing this contraction
to be stronger and thereforemore forceful ejaculate.
So that was like wow.
I mean, what guy wouldn't wantto experience a more intense
ejaculation if he could get it,whether you're in a committed
(38:02):
relationship or not, that couldbe a nice little side benefit.
So in the process of yourself,you know, trying to figure out
what you like what you don'tlike.
Where does the intensificationof the ejaculate fit into that
process?
Right, and we know there's somany different products on the
market for females that helpwith orgasm and we don't really
have anything like that from amale sexual health standpoint.
(38:24):
So perhaps delivering thisneural stimulation not.
Perhaps we know it provides amuch stronger ejaculation, but
is that something that you'recomfortable with?
You don't know until you try it.
Speaker 2 (38:37):
Right, right.
So now I want to give you anopportunity to tell my listeners
where they can find out morewell, connect with you, find out
more about your product.
I also want to mention to mylisteners and you can tell them
a little bit more about this Iknow that you are trying to do
your own study right now andyou're looking to recruit people
(38:59):
for that, so that you cancontinue to help people men with
their sexual health.
So if you could tell them alittle bit about that, that
would be great.
And so, if they're interested,they can participate.
Speaker 1 (39:15):
Sure.
Well, if I know more about ourproduct, go to yourmorecom.
That's Y-O-U-R-M-O-Rcom.
More is our product name andwhy more.
Well, I can't tell you whatyour more is.
I don't know if you're lookingfor more intensity, more
communication, more time forejaculation.
We're going to give you aproduct solution that you and
your partner go figure out.
What your more is we don't wantto know.
(39:36):
That's private.
You go figure that out withyour partner.
So go to yourmorecom.
You can order our product there.
It's an e-commerce site set upto take and receive orders and
this finding that I mentioned ofintensified ejaculation we want
to study that a little bit moreand really understand that.
(39:57):
The FDA clearance that we haveallows us to look at enhancement
benefit without being in partof a formal study where you have
to go to the doctor and fillout all kinds of paperwork.
But what we're including forhere in the United States are
300 people to help test theproduct and give us subjective
feedback.
Again, you're not being askedto stop watch time anything,
it's just did this help, did itnot?
So if you're interested inreally understanding the
(40:19):
benefits of intensification withour product, you know, go to
yourmorecom.
So, no paperwork that you haveto find out.
Everything is 100% confidential.
You don't have to go to thedoctor to be qualified.
It's all post-market tests thatwe're looking for.
Basic, no more than fivequestions at the end of the
study.
Speaker 2 (40:36):
So if you're interested not only in trying
out the product but in helpingfigure out if you can have more
explosive ejaculation, which Imean in my mind I don't know, I
don't have a penis, but thatsounds great to me we definitely
want to figure out how to givemen more pleasure during
ejaculation.
So you're going to go to thatlink and you can get the
(40:57):
discount 25% off with my codeANNETTE25.
Thank you so much for joiningme today and for helping me help
my audience understandpre-ejaculation a little bit
more.
I know that there's a lot ofshame with it, I know that it
(41:17):
can cause a lot of frustration,but there's also just a lot of
lack of knowledge and realinformation out there.
So, guys, it is like it's kindof a murky area.
I actually am a little bitsurprised myself going through
this conversation to discoverhow they've come up with a
timeline for pre-ejaculation andyou know all of the research
(41:40):
around it.
I just thought there would be alot more sort of solid evidence
and knowledge about it.
So we've given you a roadmap tostart dealing with it starting
tonight, which is what I try anddo with everybody with every
one of these podcast episodes.
If you have questions orcomments, want to know more,
(42:01):
please do what you know you needto do, which is, if you're an
audio listener, you can go to myYouTube channel.
You can find this video.
You can drop a comment belowand I will get to it as soon as
possible.
You can also email me atannette at talksexwithannettecom
and, of course, if you havespecific questions about the
study, you can go over to thewebsite mentioned before.
(42:25):
I'm gonna put links below andyou can get help there, but I
would love to know your thoughts.
I would love to know yourexperiences with premature
ejaculation and what you'vetried, what's worked and what's
not.
So don't be shy.
You can also scroll down to mySpeakPipe link below and shoot
(42:46):
me a voicemail.
Thank you so much for joiningme today, jeff.
Speaker 1 (42:50):
Well, thank you for the platform to discuss this
important topic.
You're doing great things aboutsexual health overall, so thank
you for the opportunity.
Speaker 2 (42:58):
Thank you and until next time, listeners, I'll see
you in the locker room.
Cheers.
Do the sex pleasure and desire Around here.
Nothing's off limits.
These are the kinds ofconversations we save for our
boldest group chats, our mosttrusted friends and, of course,
the women's locker room.
Think raw, honest and sometimesunapologetically raunchy.
If you've been here from thebeginning, thank you, and if
(00:40):
you're new, welcome to mypodcast.
Where desire meets disruptionand pleasure becomes power.
Now let's talk about sex Cheers.
Today's Talk Sex with Annette.
Topic is premature ejaculation,why you finish too fast and how
(01:00):
to fix it.
Premature ejaculation it's oneof the number one sexual
concerns for men and it's one ofthe most misunderstood.
For too long, guys have beentold it's all in their head or
given a numbing spray and toldto just last longer.
But here's the truth Prematureejaculation is a real condition.
(01:20):
It's more common than you thinkand it doesn't have to ruin
your sex life.
Today I'm joined by JeffBennett, ceo and founder of
Morari Incorporated, a companypioneering science-based
solutions for male sexual health.
Jeff has spent his career inthe medical device industry and
is now tackling one of the mosttaboo and important issues in
(01:44):
men's sexual wellness.
We're going to dig into whypremature ejaculation happens,
the science behind it, theimpact on relationships and,
most importantly, what canactually be done about it.
So if you or your partner haveever struggled with finishing
too fast, this episode couldchange the way you see sex
intimacy.
With finishing too fast, thisepisode could change the way you
(02:05):
see sex intimacy and your ownbody.
But before we dive in, I have toremind you that I'm over on
OnlyFans and there I'm sharingmy sex and intimacy how-tos and
audio-guided self-pleasuremeditations.
But in addition to that, I'malso offering one-off sex and
intimacy coaching questions andanswers.
Sex and intimacy coachingquestions and answers.
(02:28):
So if you're not ready tocommit to a full coaching
regimen, you can ask me singlequestions or multiple questions
over there and get some guidanceright away, and you can find me
there with my handle atTalkSexWithAnette.
You can also find me onSubstack doing a whole lot of
the same, minus the coaching, atmy handle at TalkSexWithAnnette
, and you can scroll down to thenotes below this episode and
(02:52):
find the links to everywhere youwant to find me.
I can't wait to see you there,but for now I want to hand the
mic over to Jeff and I want togive him an opportunity to tell
you a little bit more about whohe is.
Speaker 1 (03:12):
Welcome, jeff.
Well thanks, annette, andcongratulations on all your
success.
A lot of different ways to getahold of you.
That's awesome to see, socongrats, thank you.
Got a BS degree from a privateCatholic college here in
Minnesota, went on to get my MBAand nowhere in that MBA did I
think of Mike Drewpath being asex tech CEO.
But here I am and happy to bein this role, so, more than that
(03:32):
, really excited to be with youand your listeners today.
So thanks for the opportunity.
Speaker 2 (03:37):
Well, I'm excited to tackle this topic because I know
it's one that affects not onlymen and people with penises, but
it also affects couples, theirpartners, and it can affect
mental and whole health just thestress and shame around it.
And, guys, I want you to stay tothe end because we're really
(03:57):
going to go in depth here.
We're going to talk about whatit is.
We're going to cover the mythsand the truths, we're going to
help you figure out how to knowif it's something you're really
struggling with, and also we'regoing to provide information
about real solutions and waysyou can start changing the way
you have sex, starting tonight.
So this episode is going tohelp soothe a lot of the stress,
(04:23):
tension and anxiety you're allsuffering from right now if this
is something you're dealingwith, and we're going to also
cover how many people aresuffering from this.
So I'm ready to dive in andgive my listeners the
information I know they want,and also remember you're going
to get those takeaways at theend.
So stick with us.
I'm ready to talk about sex andpremature ejaculation.
(04:44):
How about you?
Speaker 1 (04:45):
I'm ready.
Let about sex and prematureejaculation how about you.
Speaker 2 (04:47):
I'm ready, let's go.
All right, cheers.
Let's talk about coming toosoon and how to last longer.
All right, I just want to startwith the basics.
What is your definition ofpremature ejaculation?
Speaker 1 (05:02):
Well, let me answer that in reverse.
I'm going to say what thesocieties the medical societies
say premature ejaculation.
Well, let me answer that inreverse.
I'm going to say what thesocieties the medical societies
say premature ejaculation is andthen my take on that.
And depending upon what medicalsociety you're reading, it can
be anywhere between one or twominutes of penetration prior to
an ejaculation.
However, I believe that itshouldn't be time-based, it
(05:23):
should be personal andpreference-based.
So if something causes you andor your partner to be stressed
in terms of ejaculation time,then I think that's premature
ejaculation versus reallyfocusing on a time of one minute
and two minutes.
But if you go back and you lookat why that one and two minute
were defined that way, is thatthere's been studies done with
various different products andtherapies out there to try to
(05:46):
show the benefit that they have,and you need some sort of hard
endpoint to be able to saywhether or not it was effective
or not.
So I understand why thesocieties say time, but I think
from a general consumerstandpoint and from a male
sexual health standpoint, if itcauses the stress, it's
premature ejaculation.
Speaker 2 (06:03):
Can you go back and explain that how that line for
when it was defined as prematureejaculation happened?
So you said that there werestudies that were being put on
for products.
Is that correct?
Speaker 1 (06:20):
Correct, yeah, over the years, there have been a
number of different companiestrying to develop various
different products to treatpremature ejaculation, and if
you want to go, for example, tothe regulatory body called the
FDA and get approval, you haveto do studies to show that a
given product is effective intreating a various different
disorder and as part of thattreating effectiveness, you need
(06:42):
to put a hard endpoint in that,and in the case of premature
ejaculation, it is time.
So you basically have astopwatch in the bedroom and you
and your partner hit start andthen you push the button and you
hit stop when you ejaculated,and that time is then recorded
in a diary and provided to yourclinician as part of the study
that you're engaged in to yourclinician as part of the study
(07:06):
that you're engaged in, andthat's how they came up with
that timeline.
Speaker 2 (07:12):
They looked at what, maybe what was average, and then
what.
Then they defined when you fellbelow the average, where they
decided it was problematicCorrect, correct.
Speaker 1 (07:16):
And then there's one society in Europe, for example,
that calls it two minutes and Imay have that wrong, it may be
one or two minutes.
And then there's anothersociety based in the United
States that calls it one minute.
So, again, those hard endpointsare used to get various
different clearances forproducts in the United States.
Speaker 2 (07:34):
That's good to know.
That's good to know where thattimeline was developed, right,
Because I also know there arestudies that say women would
like penetration to last no morethan like I don't know, was it
five minutes I'm getting all mystudies messed up, but pretty
short time, Like women were likeI don't want this to go over 10
(07:55):
minutes, Like that's too much.
15 minutes is killing me, whichyou know I've addressed in
other podcast episodes.
So it's fascinating to get thatnumber.
Do you have numbers on whatmale preference is, Like how
long they want to last, to feelgood about their performance in
bed?
Speaker 1 (08:17):
Yeah, well, we know that on average men take about
five minutes, a little over fiveminutes, to ejaculate.
And again, that's on average,and 30% of men out there can't
last more than two minutes inthe bedroom.
So you've got a gap of anywherefrom 30 seconds to two minutes,
which is considered medicallypremature ejaculation.
And then you got the averageejaculation time being five
(08:39):
minutes.
So there's a gap there betweentwo and five minutes that most
men are hoping to get to.
And then you look at thepartner side of things and this
is where we had done someresearch with female partners
and we asked them ideally, onaverage, how long do you want
your partner to last beforeejaculation?
And they reported on average itwas eight minutes.
So that female partner islooking for eight minutes of
(09:01):
penetration and someone that haspremature ejaculation, again
medically is defined as twominutes and or under.
So you've got a gap of aboutsix minutes that you know female
partners are looking to closein terms of that penetration.
But to your point about longerthe penetration, you know many
guys are out there thinking, oh,I want to last 10 minutes or 15
minutes.
(09:22):
Well, probably not likely.
But also your partner probablydoesn't want 10 minutes of
penetration, as much as youthink that he or she may want 20
minutes or 10 minutes ofpenetration, no, not going to
happen, and you could probablyaddress that better than I can.
But again, it's one of thosemisconceptions that I think a
lot of guys have that I want togo in and get this solved so
(09:42):
that I can you know, I can youknow, the last 10 plus minutes
of ejaculation and penetration.
Well, that's just not realistic.
Speaker 2 (09:50):
Right, yeah, no, we've talked a lot on this
podcast about.
You know, when we talk aboutsex lasting a half hour an hour,
that's not penetration, folks.
That's not all penetration.
We're talking about connectionand play and all of the stuff
that goes around it, andpenetration happens somewhere in
there for some people, butthat's rarely what someone wants
(10:13):
to last for.
You know, half hour, thatsounds painful from my end as
someone with a vagina.
So that's good, we've clearedup.
Guys, you've got some numbersand you've got some times.
And you've got some times andyou've got some truths around it
.
I want to go over reallyquickly all the stats.
So you covered some of thestats on how many men struggle.
Can you give me, like the exactstats on how many men think or
(10:39):
are concerned about strugglingwith premature ejaculation?
Speaker 1 (10:48):
about struggling with premature ejaculation.
Yeah, there's very little harddata out there to pinpoint that,
but anecdotally, our researchand looking at others again,
I'll say 30% of men can't lastmore than two minutes in the
bedroom.
We estimate there's another 40%of men that don't meet that
clinical definition of prematureejaculation but want to simply
last longer.
So that's 70% of men at somepoint in time looking to extend
ejaculation time and again.
(11:09):
It's really, we believe, aboutpartner satisfaction.
So, yes, it's important from atime perspective for some guys,
but ultimately, what is it thatthe partner's desiring and what
are your expectations?
Because one of the things thatwe try to do is set expectations
and that if you're thinkingthat you're going to be able to
get your partner to orgasmthrough penetration alone
probably not going to happen,because roughly 20% of women you
(11:33):
know can orgasm throughpenetration alone, 80% can't
there's additional needs to getthe female partner to an
orgasmic state.
So that's another misconceptionout there that we tried to
really set that expectation isthat A don't expect to go from
30 seconds to 10 minutes rightaway not going to happen and B
don't expect to get your partnerto orgasm through penetration
(11:55):
alone.
And I'd be curious to get yourthoughts on that, because
obviously you're a much moreexpert than I am on that, but
that's a key message that wecontinue to hear from men and
couples around the world.
Speaker 2 (12:06):
Absolutely.
I mean, even when a woman caneventually have an orgasm from
penetration meaning you're notstimulating the external
clitoris or other parts of herbody it usually still starts
with foreplay that gets heraroused enough to the point
(12:27):
where you're getting topenetration that can pleasure
her, and that's where I thinkthat even that 20% comes in,
that can orgasm from penetrationalone.
There's just so much more, andI think the reason why it's
important to share these statswith men and their partners is
(12:47):
that it takes the pressure up.
Relax, right.
Relax, because the realityyou've been sold is false, which
means all the things you'rethinking are wrong with your
body is also false, right.
And there are a lot of ways tohave really amazing sex that
(13:08):
don't require you to be likethis rabbit in bed who can pound
away for like 20 minutes.
That is not the gold standardfor good sex from a woman's
point of view.
I can promise you.
You know, I can promise you.
But it's understandable to wantto last longer and just to be
able to enjoy that penetrativeintimacy for a longer period of
(13:32):
time.
Yeah, let's go down some mythsthat you are ready to bust about
premature ejaculation.
I'm sure that you have plenty.
Speaker 1 (13:43):
Yeah, there's several out there.
You know one myth it's all inthe mind and in the head.
Well, that's not necessarilythe case.
I mean, there's physiologicaldata out there not much, but
data out there that suggeststhat this is a neural response
and the more nerve endings thatyou have in the penis, the more
likely you're going to be moresensitive and therefore
ejaculate early.
So for many years it was wellyou need to go see a mental
(14:07):
therapist.
This is mental health.
This is a mind issue.
No, not necessarilyPhysiologically as well.
Can the mental state help orhurt in terms of the time to
ejaculation?
Sure, but there's aphysiological reason for it.
But that's one myth out there,right?
Other myths are there's allkinds of different products on
(14:27):
the marketplace supplements, gasstation type things that you
can get.
Most of those haven't beenstudied.
So whether or not they can orcannot deliver a satisfactory
outcome, everybody should becautious of that and do their
own homework.
Because, again, there's lots ofdifferent options out there and
you want to make sure thatyou're choosing something that's
been at least validated fromthe medical standpoint and
(14:50):
scientific standpoint andideally, you know, evaluated by
regulatory agencies, whetherthat's here in the United States
, the FDA or by regulatoryagencies, whether that's here in
the United States the FDA, orin Europe there's something
called the CE mark.
These are all regulatory bodiesthat regulate products and
anything that goes in the body,you know, I believe, should have
some sort of regulatoryclearance or review before you
use them on personal spaces suchas vaginas or penises.
Speaker 2 (15:15):
Right.
So when you were saying thatthere are physiological reasons
for premature ejaculation, canyou share what those are as far?
Speaker 1 (15:28):
as we know, yep, there was one study, and I
forget how many years ago it was.
It was done in China, where andhow they got these men, I don't
know, but it was published inpeer-reviewed journal.
They did autopsies of men whohad self-reported premature
ejaculation and they found thatthere was a significant increase
in the number of nerve endingsin the head of the penis in men
(15:49):
that had self-reported prematureejaculation versus those that
didn't.
Again, how they did this Idon't know, but again,
physiologically it makes sense.
Right, you have more nervefibers and more nerve endings.
It leads to greater sensitivityand therefore the brain's like,
okay, this feels really, reallygood and let me trigger an
ejaculation.
So that's one option out there,or one study that I should say.
(16:12):
But then I think if you look atthe evolution of all species,
human and non ejaculation shouldbe quick, right In nature.
You know animals out there,whatever animal that is, they
want to get done quickly.
So they're not, you know,launched on the Sahara Desert.
So in a weird way, you know,humans are the one of a few
species that want to ejaculatelonger.
Every other species is aboutlet's get it done quick so I can
(16:34):
move on to XYZ activity.
So I think that's just anotherinteresting thing when you think
about it.
So for those people that sufferfrom it, hey, you're the top of
the food chain, right, you'rethe ones that want to last
longer and move on.
It's the others out there thatwant to last way too long and
then could be susceptible tobeing killed wherever.
Speaker 2 (16:56):
Right, that's true.
Yeah, You're pretty vulnerablewhen you're having sex, so it
would be a prime time in thewild to be offed by your
predator.
You'd be perfect prey.
Maybe that's why people likeoutdoor sex so much.
Maybe they get that primal likerush of something really bad
(17:18):
could happen right now.
I don't know.
It's an interesting thought.
Is affected by having andstruggling with premature
ejaculation.
Just so my listeners knowthey're not alone in their
(17:43):
experience, whether they trulyaren't lasting long enough or
they just feel like they aren't.
You know it has an effect onpeople, their mental health,
spiritual health, their intimaterelationships.
Speaker 1 (17:58):
So yeah, it's an interesting question because it
is so personal.
I mean, everybody has their owndefinition of what premature
ejaculation is considered.
I was talking to an investorearlier today and I was
mentioning that 30% of men can'tlast more than two minutes and
there's a lot of men out therethat ejaculate within 30 seconds
(18:18):
and he was like, well, what'swrong with that?
And it was kind of like I thinkit was joking.
But I think there are a numberof men out there that they'd be
just fine, you know, lasting aminute so they can go and watch
the football game or wherever.
But ultimately, how does thathelp your relationship, if you
are in a relationship?
Because ultimately, I think youknow, what we're focused on is
(18:39):
satisfaction for the couple.
And for men that ejaculateearly, they may be satisfied
with it, but your partner isprobably not.
So you need to have thatconversation.
But for someone that experiencesthis, there's that
embarrassment of, you know,being together and being
intimate, maybe for the thefirst time with a new partner
and you ejaculate within 30seconds or less, and in some
(19:01):
cases men can't even, you know,take down their pants and
penetrate without ejaculating.
So there's that embarrassment,that humiliation that then
translate to a lot of anxiety inthe future.
So it's in the head of like, ohmy gosh, am I going to
ejaculate really, really early?
So I think it's thatembarrassment, that humiliation
(19:22):
for the partner standpoint, it'sthat lack of satisfaction and
ultimately in the relationshipif you're in a committed
relationship, it really in somecases put a strain on that
relationship.
So many different factors.
And you know all of this hasbeen published in peer-reviewed
journals and scientific articlesand it's very clear that
there's a overall health andwell-being impact by someone
(19:45):
that experiences prematureejaculation.
Speaker 2 (19:48):
Right.
So you would get in the personwith PE.
You would get anxiety, I'm sure, depression, over not being
able to have the sex life theywant to.
Then within the relationshipthere's going to be stress,
maybe avoiding sex or not beingable to have that conversation
(20:08):
with your partner or yourpartner not feeling like they
can say to you you know, I'm notfeeling sexually satisfied in
this relationship, so it createsstrain on your relationship as
well.
And then that, as I talk abouton this podcast all the time,
that everything isn't about sexnecessarily, but sex is in
(20:30):
everything you do.
So when you have that lack ofconfidence in your personal life
, it's going to carry over intoother areas of your life.
When you feel like you'redeficient at home and in your
intimacy, it's definitely goingto show up in other areas of
your life, affect the confidencein other areas of your life.
(20:52):
So finding a way to deal withpremature ejaculation, finding a
way to create an intimate lifethat is fulfilling and builds
confidence, is a well worthwhileendeavor.
So now that we've gone over allof the facts around premature
(21:14):
ejaculation all of the factsaround premature ejaculation
cleared up some of the myths,and we've talked about how it
can really affect someone's life, whole health and life.
Let's talk about the solutions,because I'm confident.
I know these people are gettinglots and lots of products
thrown at them and probablyexperience disappointment again
(21:38):
and again and again.
What are some of the solutions?
If they go to the doctor, whatis the doctor going to say to
them?
Speaker 1 (21:47):
Well, first of all, one of the myths is that hanging
a picture of your mother-in-lawup on your ceiling and looking
at her while you're having sexis probably not going to work.
So I don't know if you want totry that treatment option.
But go for it if you want to.
But yeah, no, seriously, Ithink that what a doctor will do
is depending upon how the malepresents themselves in terms of
(22:08):
the condition and theirpreferences.
There's one of two things thatare basically frontline options
right now, the first of whichare drugs, and specifically
antidepressants.
Here in the United States, theFDA has not yet approved a drug
to treat premature ejaculation,but what they'll do is they'll
prescribe antidepressants whichhave a side effect of delaying
an ejaculation, and that's good.
(22:30):
But at the same time,antidepressants have all kinds
of other side effects associatedwith them.
So you may be solving for oneproblem, you know lasting longer
in the bedroom but you haveother problems and one of the
side effects could be loss ofsex drive.
So you're kind of creating thissolution, but then you have
this problem like well, I don'teven feel like having it, and
then there's reports of drymouth and weight gain, so all
(22:53):
kinds of other side effects.
But that's the current stateand that's where you know we
look at premature ejaculation.
It's been one of those ignoredareas and taboo topic for many
years and forever actually.
I mean, you see all kinds ofcommercials for erectile
dysfunction and people knowabout that, and the treatments
of Cialis and Viagra, et cetera,but here in the United States
(23:14):
there's no drug approved, sothat's the first line therapy in
many cases drugs.
The other option are sprays andcreams that are lidocaine or
benzocaine based and theydesensitize the penis and while
they work, if not completelyabsorbed it could rub off on the
partner and then impact thepartner as well.
So you know there's all kindsof them.
(23:35):
You can go to any you know,target, walmart, cvs and buy
these sprays or creams and again, they're effective, they work.
And then, on the other hand,it's the drugs that are also
provided as an option.
Speaker 2 (23:49):
Right.
So the numbing sprays canactually cause then your partner
to go numb, and we already havea hard time getting women to
come, and now you're numbing herout.
So what's the point of lastinglonger when she can't feel you
right?
So you've got those solutions.
(24:11):
I assume there are somesolutions that are based around
meditation or lowering stress.
Speaker 1 (24:22):
There are absolutely and you know what I mentioned in
terms of pills and sprays andcreams are kind of those
first-line therapies.
But there are meditation,there's breathing exercises that
are encouraged, there's edging,you know, getting yourself just
up to the point where you feellike you're going to orgasm, and
then backing off again.
So that's more of maybe atraining type of an option and
(24:43):
there are some of those trainingtools available out there in
the marketplace.
And again, the psychologicalside of things, you know
absolutely are options thatpeople can pursue.
But again, the primary ones aredrugs and then sprays and
creams.
Speaker 2 (24:58):
Sprays and creams, okay, and then, of course, you
have a product that you arecreating to try and deal with
this right now, correct?
Speaker 1 (25:08):
We are.
Yeah, we got FDA clearance forour product back in January and
we just started shipments in Mayand our product's called More
MOR and it's basically aneurostimulation-based product
that temporarily interferes withthe signals from the penis to
the brain to the penis, Whereasejaculation is a neural response
(25:35):
.
It's nerve signals at the headof the penis sending signals up
to the brain like this feelsgood, the brain then triggering
a message back down saying Ishould ejaculate.
So what we're doing is we'rebasically just turning down the
volume of nerve activity fromthe penis to the brain
temporarily until ejaculationsoccurred, and it's targeting
nerves, and the body is just onebig neural network that
controls all of our behavior.
(25:55):
So why not try to useelectricity to deal with
premature ejaculation?
And that's what we're workingon and we've developed and
launched a product.
Speaker 2 (26:04):
That's fantastic.
So what would you suggest tolisteners who are listening to
this right now and it soundslike, and they're like, oh, it
doesn't sound like there's.
I'm not feeling very hopefulright now With all of the
(26:25):
research you've done.
What would you tell mylisteners right now to start
doing that they could startdoing right now, whether it's
research or some of theseretraining techniques?
What are some things they canstart doing right now to address
the issue?
Speaker 1 (26:40):
Yeah, and I think one thing and it depends upon if
you're single or in a committedrelationship let's talk about
committed relationships rightnow.
You know this is a topic that Ibelieve strongly you need to
have a conversation with yourpartner about.
You may think it's an issue foryour partner, but your partner
may not think it's an issue atall, or vice versa.
So it's an opportunity to havea really good, engaging
(27:01):
conversation about what yourgoals are collectively together.
So I think that conversationneeds to happen and then that
also can be the entry point tosay, okay, what about the
different options?
What if I tried the sprays andcreams?
You know, would you help inthat?
Or can you apply that for me?
Do we incorporate that into theforeplay?
Or, if you're going to go downthe drug option, talk about that
(27:23):
.
Make sure you're comfortablewith those side effects, because
the side effects that you'reexperiencing could affect your
partner, and not directly, butjust what you're going through
could be impacting how theythink and feel at that time.
So have that conversation,explore the different options
and try different things,because you know, I consider,
you know, premature ejaculationoptions as a toolbox.
(27:44):
There's different tools thatyou can choose for whatever
you're considering and toinclude ours.
You know some people are notgoing to be comfortable wearing
a patch that we have with ourproduct to delay an ejaculation,
but they may be just finetrying sprays and creams.
So have that conversation.
And then, from a maleperspective, I think it's just
make sure you have expectationsin line.
(28:04):
You know, don't expect to gofrom 30 seconds to 10 minutes to
20 minutes.
It's not going to happen and,as we talked about before, your
partner probably doesn't wantthat much penetration.
So you need to set yourexpectations and make sure that
your partner's expectations areset as well and together, you
know, figure out how you canreach that goal.
And it may not be overnight.
You may need several sessionsor several drugs or several
(28:27):
attempts it's raising greens orare chronic to get to that point
.
I'm not a marathon runner, butif I was, I'm not going to go
from running a 5K to a 26 milemarathon overnight.
It's going to take some timeand some training and this is,
you know, premature ejaculationis no different in my opinion.
Speaker 2 (28:45):
Right, right, so it sounds like what you're saying
is and I've always said, if youcan't talk to your partner about
sex, you probably shouldn't behaving sex with them.
But to sit down and nowreflecting back to the beginning
of our podcast, like you saidin your mind, whether your
ejaculation time or the lengthof time you last is problematic
(29:07):
or not is really up to you andyour partner.
Is it problematic or not If youare feeling shame around how
long you last?
Have you sat down with yourpartner and had a discussion
with them and said, like I'mworried I'm not lasting long
enough.
How do you feel about it?
(29:28):
Right, Maybe they're like Ilike the amount of time we have
penetrative sex, but I'd likeyou to go down on me a little
bit longer.
You know, these areconversations that will help you
figure out if you really dohave a problem or not.
Maybe you don't, Maybe you'llbe surprised, right?
So, having that conversation,and if you're both like yeah,
(29:49):
like we'd like a little bitlonger penetrative sex, then
you're looking at the differentoptions.
I didn't realize, actually, thatI'm just learning now that they
use antidepressants to treatthis.
Definitely want to talk aboutthat with your partner before
you do it because that's goingto affect the whole meal deal,
right?
It's not just going to affecthow soon you ejaculate, it's
(30:12):
going to be changing everythingin all of your life.
So that is an option, of course.
And then you've got your spraysand creams that numb and give
you a little extra time.
That way, I like how you talkedabout incorporating those into
foreplay but seeing if they workand if they numb her out, maybe
(30:35):
she likes that.
Maybe she's like if you'regoing to be pounding me longer,
I want to be numb.
I don't know, that's up to youtwo.
And then you've got your device, which let me understand.
So it's a patch that you put onthe person that helps.
Can you explain that a littlebit more?
Speaker 1 (30:51):
Yeah, so it's a skin patch that's worn in what's
called the perineum, and that'sthe area between the scrotum and
the anus.
Some people call it the tate orthe gooch, but that's where the
the gooch.
Gooch yeah.
My 24-year-old son said Dad,that's the gooch.
I'm not putting that on mygooch tab, you test it on me.
(31:14):
So I'm like I'd never heardthat term before, but so
different slang terms out there.
But yes, it's, it's a patchthat word is worn between the
scrotum and the anus and that'sthe area where the ejaculatory
nerves combine before going upto the brain to trigger an
ejaculation.
So the product is put on priorto penetration, it's worn during
intercourse and after anejaculation has occurred you
simply take the patch and youthrow it away and then next time
(31:35):
you have intercourse you use anew patch.
So these are single-use devices.
We had to get FDA clearance forthis and one of the requirements
that the FDA had they wereconcerned about infections is
make sure that your label saysit's for single-use only.
So it is for single-use.
And again, it's worn in theperineum.
You do need to do somemanscaping down there, guys.
(31:55):
So you need to.
You know, clip, not necessarilyshave, because shaving can nick
the skin and if you get alittle bit of electrical current
in there that might hurt.
But if you clip at a two tofour millimeter clipper size
then you should be all good togo, but definitely need to do
manscaping down there.
Speaker 2 (32:10):
Right, and you're going to want to talk to your
partner about that.
I mean, she's probably going tolike that you have to manscape.
I'm not going to lie, we like,we like generally spam it every
once in a while.
We're kind of like we want youprimal, like let let it go, but
I don't mind a manscaped guy.
But again, this is going to besomething you're going to want
to talk to your partner about,right, because that is going to
(32:33):
also be part.
Well, maybe you can make partof your foreplay, slap that
patch on, you could do a littlefemdomming and or you know.
However that's going to look foryou, it's a partner decision,
right?
So we're going to talk to thepartner and then try all of the
different options.
It sounds like that's kind ofyour advice, like give them a
(32:56):
shot.
And then also there are, Ithink, regardless of what option
you're using, as far as creamsor your device, or even
antidepressants.
I think there's a lot of valuein the self-training options
(33:16):
because either way, that's goingto help you with whatever
you're using.
Edging is very effective at youlearning your body better and
learning how to like hold backwhen you want to.
I actually have created audioguided self-pleasure meditations
to practice slowing downejaculation and lasting anger.
(33:39):
So those kind of exercises aremeditating, deep breathing, when
you think you're going toexplode.
The mother-in-law thing now, itmight cause ED you must not be
able to get up at all, so youmay be permanently harmed by
that Right.
Speaker 1 (33:57):
So right.
Speaker 2 (33:58):
Right Option there so you then be paying for therapy.
So, I love.
I love your approach to this,though, and I think that that's
those are some great takeawaysfor my listeners.
Start by having a conversation.
If you are single, like, sitdown and have a conversation
with yourself or start writingout like what are my worries?
(34:21):
What proof is there that I'mnot lasting long enough?
And if you still just feel likeyou want to, like, have
solutions before you meet yournext partner, you can test these
by yourself.
Speaker 1 (34:35):
Right, right, and that's the beauty of these right
, I mean, they can all be usedby yourself in a solo
environment and you can getcomfortable with what you're
comfortable with.
So test whether or not you havesignificant side effects by
taking an antidepressant, trythe sprays and creams, and that
way you'll be further down theroad in terms of being
comfortable with differentoptions with that partner.
(34:57):
And for us again, I can'tstress enough, and you've done
it as well is the partner is soimportant.
You need to have thatconversation, you need to open
up with it, and that's why, forus, our initial target market
are couples in committedrelationships who have or are
using sexual enhancers.
And why sexual enhancers?
Well, that couple's already hadthat conversation.
They're willing to bringsomething new into the bedroom.
(35:19):
So it's easier than perhaps youknow a couple that had never
talked about their sex lifebefore.
That's a hard hurdle toovercome, but if we focus on
those that have had thoseconversations, it just makes the
job that much easier.
And not to minimize the impacton someone that has it, but it's
part of that conversation thatyou need to have and that's part
(35:39):
of the foreplay experience aswell.
Speaker 2 (35:42):
Right, I love how much emphasis you put on
communication.
I am consistently shocked byhow many people are having sex
with people that they don't talkabout sex with, and how
detrimental that is to therelationship, the intimacy, and
(36:04):
then your own internalconversation about one of the
most vulnerable acts that youhave, which is sex, and you
don't even have a partner inthat while you're having sex
with them.
So communication is so key, andI know that it can be hard to
learn how to talk to yourpartner.
That's why I put out a lot ofcontent about how to do that,
(36:24):
but that being one of your toptakeaways, is great.
So, guys, we have, I think inthis podcast, clearly defined
what premature ejaculation is,and I think you did a great job
of shining a light on how littlereal information there is out
about it.
I love what you say about howto decide if you are coming too
(36:49):
quick.
Right, it's really like figureout what that really means, have
the conversations and then youknow your options out there for
treatment.
Speaker 1 (36:58):
So go, experiment, right go experiment, try
different things and it may leadto things that you never
expected.
And we found that early in ourstudies, before we submitted the
FDA, was we were looking for astudy to show how long people
would last longer and then wehad several guys say, yeah, I'm
(37:19):
lasting longer, but wow, theintensity of the ejaculation.
I'd never felt something thatfelt that good before.
So we were kind of strugglinglike, is this real, is it not?
I experienced it early on, butI kind of blew it off to being
biased.
We went to our medical advisorand said we're hearing these
reports of an increase inintensity, is this real?
And he's like, well, yeah,especially if the patch is
placed more towards the anus.
(37:39):
That's where the prostate areais.
The prostate is surrounded by abunch of smooth muscle which
contracts during ejaculation andyou're probably having the
neurosimulation, the electricalcurrent causing this contraction
to be stronger and thereforemore forceful ejaculate.
So that was like wow.
I mean, what guy wouldn't wantto experience a more intense
ejaculation if he could get it,whether you're in a committed
(38:02):
relationship or not, that couldbe a nice little side benefit.
So in the process of yourself,you know, trying to figure out
what you like what you don'tlike.
Where does the intensificationof the ejaculate fit into that
process?
Right, and we know there's somany different products on the
market for females that helpwith orgasm and we don't really
have anything like that from amale sexual health standpoint.
(38:24):
So perhaps delivering thisneural stimulation not.
Perhaps we know it provides amuch stronger ejaculation, but
is that something that you'recomfortable with?
You don't know until you try it.
Speaker 2 (38:37):
Right, right.
So now I want to give you anopportunity to tell my listeners
where they can find out morewell, connect with you, find out
more about your product.
I also want to mention to mylisteners and you can tell them
a little bit more about this Iknow that you are trying to do
your own study right now andyou're looking to recruit people
(38:59):
for that, so that you cancontinue to help people men with
their sexual health.
So if you could tell them alittle bit about that, that
would be great.
And so, if they're interested,they can participate.
Speaker 1 (39:15):
Sure.
Well, if I know more about ourproduct, go to yourmorecom.
That's Y-O-U-R-M-O-Rcom.
More is our product name andwhy more.
Well, I can't tell you whatyour more is.
I don't know if you're lookingfor more intensity, more
communication, more time forejaculation.
We're going to give you aproduct solution that you and
your partner go figure out.
What your more is we don't wantto know.
(39:36):
That's private.
You go figure that out withyour partner.
So go to yourmorecom.
You can order our product there.
It's an e-commerce site set upto take and receive orders and
this finding that I mentioned ofintensified ejaculation we want
to study that a little bit moreand really understand that.
(39:57):
The FDA clearance that we haveallows us to look at enhancement
benefit without being in partof a formal study where you have
to go to the doctor and fillout all kinds of paperwork.
But what we're including forhere in the United States are
300 people to help test theproduct and give us subjective
feedback.
Again, you're not being askedto stop watch time anything,
it's just did this help, did itnot?
So if you're interested inreally understanding the
(40:19):
benefits of intensification withour product, you know, go to
yourmorecom.
So, no paperwork that you haveto find out.
Everything is 100% confidential.
You don't have to go to thedoctor to be qualified.
It's all post-market tests thatwe're looking for.
Basic, no more than fivequestions at the end of the
study.
Speaker 2 (40:36):
So if you're interested not only in trying
out the product but in helpingfigure out if you can have more
explosive ejaculation, which Imean in my mind I don't know, I
don't have a penis, but thatsounds great to me we definitely
want to figure out how to givemen more pleasure during
ejaculation.
So you're going to go to thatlink and you can get the
(40:57):
discount 25% off with my codeANNETTE25.
Thank you so much for joiningme today and for helping me help
my audience understandpre-ejaculation a little bit
more.
I know that there's a lot ofshame with it, I know that it
(41:17):
can cause a lot of frustration,but there's also just a lot of
lack of knowledge and realinformation out there.
So, guys, it is like it's kindof a murky area.
I actually am a little bitsurprised myself going through
this conversation to discoverhow they've come up with a
timeline for pre-ejaculation andyou know all of the research
(41:40):
around it.
I just thought there would be alot more sort of solid evidence
and knowledge about it.
So we've given you a roadmap tostart dealing with it starting
tonight, which is what I try anddo with everybody with every
one of these podcast episodes.
If you have questions orcomments, want to know more,
(42:01):
please do what you know you needto do, which is, if you're an
audio listener, you can go to myYouTube channel.
You can find this video.
You can drop a comment belowand I will get to it as soon as
possible.
You can also email me atannette at talksexwithannettecom
and, of course, if you havespecific questions about the
study, you can go over to thewebsite mentioned before.
(42:25):
I'm gonna put links below andyou can get help there, but I
would love to know your thoughts.
I would love to know yourexperiences with premature
ejaculation and what you'vetried, what's worked and what's
not.
So don't be shy.
You can also scroll down to mySpeakPipe link below and shoot
(42:46):
me a voicemail.
Thank you so much for joiningme today, jeff.
Speaker 1 (42:50):
Well, thank you for the platform to discuss this
important topic.
You're doing great things aboutsexual health overall, so thank
you for the opportunity.
Speaker 2 (42:58):
Thank you and until next time, listeners, I'll see
you in the locker room.
Cheers.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.