Coca-Cola and Microsoft have extended their partnership for five more years, with Coca-Cola committing $1.1 billion to Microsoft Cloud. The soft drink giant aims to explore and integrate Microsoft's enterprise technology, including experimenting with OpenAI's AI technology. Coca-Cola has already migrated all its applications to Microsoft Azure and plans to test how Microsoft 365's Copilot can enhance workplace productivity. However, it is unclear if Coca-Cola intends to utilize AI to reduce its workforce. While some skeptics question the effectiveness of AI, Coca-Cola believes that Microsoft's capabilities will accelerate its adoption of AI, generating additional value.
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