All Episodes

November 15, 2023 44 mins
This installment of The Axis Effect features Orit, CEO and Founder of The O Group. Since its founding in 1986, The O Group has stood at the top of the branding industry for 37 years, working with many clients, including Ritz Carlton Residences, Acqualina Resort & Spa, and The Pierre Hotel. Continuously reinventing themselves and their focus to fit the times, The O Group currently operates its focus and image as a consultant group for luxury lifestyle brands. Orit understands this industry better than most, going as far as removing her last name in the public space to make her character stand out and stay memorable to the whole industry, especially potential clients.  Orit discusses the importance of leaders standing behind their brand, knowing their audience, the unforgiving nature of mistakes in front of the public eye, and some of the most crucial mistakes made by leaders of startups looking to break into the luxury lifestyle industry. To learn more, tune in to “Brand Inspiration.”
Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC
The Nikki Glaser Podcast

The Nikki Glaser Podcast

Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.


© 2024 iHeartMedia, Inc.