Welcome to Season 9 of the Behavioral Economics in Marketing podcast. This season, we are dedicating our entire series to a topic that has reshaped the professional landscape: remote work. The COVID-19 pandemic accelerated the adoption of remote work, making it the norm for many organizations worldwide. As we navigate this new reality, it's crucial to understand how behavioral economics can provide valuable insights into the dynamics of remote work. In this podcast, we'll explore theories and concepts that explain human behavior, decision-making, and interactions within distributed teams. By understanding these psychological and economic principles, we can better navigate the challenges and opportunities presented by remote work. Join us as we explore how these insights can enhance productivity, cooperation, and overall well-being in the remote work landscape.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
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