Mastering e-commerce personalisation during BFCM, with Dilyar Askar from Justuno

Boost your online conversions and make your e-commerce store stand out from the crowd this Black Friday/Cyber Monday with insights from Dilyar Askar of Justuno, a leading conversion rate optimisation platform.

We dive deep into the world of data capture and behavioural targeting, revealing how merchants can create a unique online shopping experience that mirrors the personal touch of a brick-and-mortar store.

Our discussion takes us through the maze of maximising Q4 sales, with Dilyar offering expert tips on strategies like employing gamification techniques, running experimental offers, and creating captivating videos.

We also discuss the importance of understanding your industry's benchmark numbers and meticulously studying visitor behaviour. You won't want to miss Dilyar's insights on the role of data triggers, the power of personalisation, and the value of implementing unique incentives for customers.

We round off with a look at hidden opportunities for business improvement.

Dilyar highlights the value of data-driven personalisation in e-commerce and the benefits it offers, including increased conversions, effective data capture, and successful product upselling.

We also explore the significance of back-in-stock notifications and the impact of location, industry, and messaging type on conversion rates.

If you're an e-commerce manager or anyone looking to master the art of personalisation, this episode is a must-listen! Tune in for an informative and engaging conversation packed with valuable insights and actionable strategies.

• Podcast website
• Instagram
• Calashock Commerce website