Podcasting for your business is like crafting a nonfiction brand—it's not about entertaining, but about communicating your message and mission strategically. To achieve a good ROI for your time, it must feel authentic and valuable for you and your audience. In this episode, we have a special guest: DP Knudten, the host of the NONFICTION BRAND podcast and an authority on branding. DP delves into how to strategically improve your podcast to have good returns on investment time. He emphasizes the importance of crafting a story and a message about your business, organization, membership group, community, and mission through podcasting. DP also talks about the ROI of his time spent podcasting, how it's coming across on his show, his experience of trying new things, and what works best for him. DP's podcast is a great example of how podcasting can be a valuable investment of time for your business or organization. Tune in to this insightful conversation to learn more!
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