How do you unlock your podcast’s influence potential? How do you build an engaged audience and boost your reach? Here’s where people miss the point of podcasting most of the time. In this field, it’s not about getting in front of the most people; it’s getting in front of the right people and giving them what they really need to hear. John Ball, host of Podfluence, doesn’t just teach this essential strategy. He applies it to his own show. Before becoming Podfluence, John’s show underwent multiple iterations that reflected his need to narrow his focus down and maximize his influence on a very specific audience. If you’re still unsure about the benefits of really niching down in the podcasting world, this may be the conversation that will change your mind. There is a lot of value to be gleaned from this episode, so better tune in!
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