Episode 12: Building a Brand, One Ride at a Time: The Journey of Modest Eyewear with Pete Long.

The Boardcast Podcast
Episode: 12
Date: Tuesday, March 5th 2024
Hosts: Al and Claire
Guest: Pete Long

In this episode, we had the pleasure of chatting with Pete Long, a seasoned snowboarder, skateboarder, and surfer who is the owner of Modest. Pete shared his journey from growing up in the Western suburbs of Sydney to becoming a passionate snowboarder and skateboarder.

Pete reminisced about his early days in skateboarding, starting with a yellow banana board at a young age in the 80s. He delved into his transition from skateboarding to rugby league and eventually finding his way back to snowboarding in his teenage years.

We learned about Pete's deep connection to snowboarding and his dedication to the sport, which led him to start his own brand, Modest. He shared insights into the challenges and triumphs of building a brand, emphasizing the importance of staying true to his roots and supporting the snowboarding community.

Throughout the episode, Pete's genuine passion for snowboarding and his commitment to creating a brand that resonates with fellow riders shone through. His story is a testament to the power of following your passion and staying true to your values in the world of business and action sports.

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