Your internal marketing team should be your brand’s biggest asset—but sometimes, they’re the ones throwing it off track. In this episode of The Brand On! Show, Brandon Coleman Jr dives into the first major pothole that wrecks brand alignment: internal marketers who, without realizing it, make decisions that dilute or misalign the brand. From the paycheck trap to the rookie rut, Brandon unpacks the subtle ways marketing teams can sabotage brand consistency—sometimes with devastating consequences (remember Bud Light 2023?). Tune in to learn how to keep your team BRAND ON! and out of the danger zone.
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
Facebook: www.facebook.com/officialbrandoncolemanjr
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Transcript (with chapter marks)
00:01:04 What Are Potholes?
Brandon Coleman Jr: Potholes. In your car, they take it out of alignment. You hit just one pothole at speed, and your car begins to wobble, drive bumpy roads consistently, and your car will struggle to perform at its best. Likewise, your business hits potholes for various reasons, and they will take your brand out of alignment.
00:01:53 The First Pothole
Brandon Coleman Jr: Number one brand alignment pothole, the one you expect the least, internal marketing employees. That's right, this pothole could fill an entire book… At first glance, it's hard to swallow that your brand's biggest enemy might be your own internal marketing person or team, but it's true, especially in entrepreneurial enterprises.
00:06:09 The Second Pothole
Brandon Coleman Jr: .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}
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