External vendors can be a game-changer—or brand killer. In this episode of The Brand ON! Show, Brandon Coleman Jr exposes the potential negative impact external marketing vendors can have on your brand. From sales-driven agendas to short-term thinking, outside vendors often serve their own bottom line first, leaving your brand misaligned and off-track. Brandon breaks down how to keep vendors in check, align incentives, and protect your brand from becoming just another case study in what not to do. Tune in and take control before your brand pays the price.
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
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Transcript (with chapter marks)
00:01:05 Introduction to Pothole #2
Brandon Coleman Jr: External marketing vendors can absolutely crater your brand alignment, just as badly as your internal teams and sometimes worse.
00:01:47 Importance of External Marketers
Brandon Coleman Jr: Please tell us, working with external marketers, how do we do it… I saw this firsthand on a recent rebranding project I did for a $20 million company. It was a beast of a project, new name, new look, new TV, radio campaign, new social strategy, new website, revamped internal process… All launched in just four months. The brand snapped into alignment, and the results were electric.
00:03:16 Vendors Will Sell You The Moon
Brandon Coleman Jr: Vendors will absolutely sell you the moon, but most have zero skin in your brand's game. More t
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