Your business is your baby—but what if your attachment is suffocating its growth? In this episode of The Brand ON! Show, Brandon Coleman Jr takes a hard look at the “Owner’s Forest,” where entrepreneurs get so deep in the woods they lose sight of their brand’s bigger picture. From overconfidence and emotional blind spots to ignoring market signals, he breaks down why being too close can be a brand’s biggest liability. If you think you’ve got branding handled, this episode might just prove you wrong.
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
Facebook: www.facebook.com/officialbrandoncolemanjr
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Transcript (with chapter marks)
00:01:59 Introducing The Owner’s Forest
Brandon Coleman Jr: After decades of working with these owners. The pattern is clear. Their closeness to their baby, their company is their biggest pothole. When you've poured everything into a vision, years of late nights, endless debates, personal sacrifices, it is damn near impossible to step back and see it objectively.
00:03:06 Entrepreneurial Tunnel Vision
Brandon Coleman Jr: Number one is entrepreneurial tunnel vision. I call it the dreamer's blindfold. Entrepreneurial tunnel vision is like crawling into a cave of your own making. You birth an idea, you nurture it and obsess over it, every detail. How it'll play out consumes you.
00:04:18 Stepping Back
Brandon Coleman Jr: Stepping back isn't just hard, it's unnatural. We don't blame you for it, but you got to change it, because without
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