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October 8, 2025 12 mins

Your brand’s biggest threat? It might be you. In this episode of The Brand ON! Show, Brandon Coleman Jr tackles the brutal truth—personal pride and past success can quietly wreck your brand. From business owners clinging to bad logos because “family made it” to leaders too smug to pivot, Brandon exposes the ego traps that stall growth. Just because something worked before doesn’t mean it will work forever. If you’re too proud to hear the hard truth, your brand’s already in trouble. Tune in, drop the ego, and keep your Brand ON!


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Ask Brandon ANY Question!


https://www.brandoncolemanjr.com/brand-on/#index


Pre-Order Brand ON! The Book


https://www.brandoncolemanjr.com/order-book/


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Connect and Follow Brandon Coleman Jr


Email: bcj@brandoncolemanjr.com

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr 


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Transcript (with chapter marks)


00:01:23 Personal Pride and Success

Brandon Coleman Jr: Personal pride and success get us all. It snares us all. There's a thrill in claiming brand marketing or ad ideas, especially when they're splashed across a public stage. It's our brush with Hollywood, if you will.


00:02:48 Blinding You to the Obvious

Brandon Coleman Jr: Pride blinds you to the obvious. If it's not unique, it's not a brand. This pothole runs deeper, business owners. Maybe your daughter sketched your logo, or your son dreamed up your name, or your spouse coined the tagline. That's called cocktail chatter. 


00:03:19 Answering a Loaded Question

Brandon Coleman Jr: An oil field CEO, and that guy was worth millions; his daughter designed the logo… I took a breath, and I said, Sir, your baby's ugly, and you need to change it. Now he

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