Some entrepreneurs start off with the wrong brand or business concept. Many don’t realize how critical beginning with the right brand is. It is the foundation of your business. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why most entrepreneurs screw this up—rushing through branding, trusting the wrong people, or inheriting a mess they’re too nervous to fix. A bad brand won’t just slow you down—it’ll cost you millions. Brandon shares real-world cases where businesses went from stuck to skyrocketing just by getting their brand right. If you’re coasting on a “good enough” brand, you’re leaving money on the table. Tune in, get real, and turn your Brand ON!
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Ask Brandon ANY Question!
https://www.brandoncolemanjr.com/brand-on/#index
Order Brand ON! The Book
https://www.brandoncolemanjr.com/order-book/
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
Facebook: www.facebook.com/officialbrandoncolemanjr
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Transcript (with chapter marks)
00:00:42 The Fifth Pothole
Brandon Coleman Jr: There are seven potholes that will absolutely sink your brand. These are the ones I've seen for over 50 years, and they continue day by day. I get to witness them. Pothole number five is the wrong brand concept. The starting or growing a business is a juggling act; engineering, production, finance, HR, and brand often get shoved to the back burner.
00:01:37 A Brand in Shackles
Brandon Coleman Jr: I once asked a new client how he picked his company name. He shrugged and said, Well, Brandon, we'd hit a wall brainstorming…. When we finally tackled it, realigning the brand kicked the elephant out. Their business didn't just grow. It detonated. It blew up. The wrong concept had been a shackle. The right one was rocket fuel to their profits.
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