Brandon Coleman Jr exposes the brutal truth: most so-called “brand strategists” aren’t strategic at all. In this episode, he breaks down exactly how to separate the real deal from the résumé fluff. Want someone who’s moved markets, not just pixels? Ask the right questions. Demand case studies. Expect measurable results. Because when your brand’s at stake, charisma without competence costs you more than money—it costs you momentum. Discover how to hire a REAL brand strategist to turn your Brand ON!
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Ask Brandon ANY Question!
https://www.brandoncolemanjr.com/brand-on/#index
Order Brand ON! The Book
https://www.brandoncolemanjr.com/order-book/
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
Facebook: www.facebook.com/officialbrandoncolemanjr
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Transcript (with chapter marks)
00:01:16 Asking the Big Questions
Brandon Coleman Jr.: I want to add an internal brand strategy person to my team. How do I know if I'm interviewing the best person? How do we know if they can perform? That's the big question.
00:02:12 Spotting Overhyped “Strategists”
Brandon Coleman Jr.: The challenge here is that many brand people claim glory for projects where they were only partially or minimally engaged in brand strategy, people, and marketing people. They do it all the time.
00:03:40 Find REAL Leadership
Brandon Coleman Jr.: Review their portfolio and their case studies, just make sure they are their case studies. Not that I worked on a team that did or I was part of, but I led. I made the decision. I called the shot. I told the owner this. I challenged what they wanted to do.
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