Small details make or break brands. Brandon Coleman Jr shows how bad parking damaged a $50M healthcare provider’s patient experience, off-brand music sent a restaurant’s guests headed for the doors, and free candy at the counter made a gym look like a joke. His message: every detail speaks for your brand — whether you notice it or not. If you’re sloppy with the “little things,” you’re eroding trust and leaving money on the table. Brandon gives listeners tools to audit their customer journey and fix the cracks — because great brands aren’t built solely on big slogans or glossy campaigns. They’re built one small detail at a time. Tune in and turn your Brand ON!
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Ask Brandon ANY Question!
https://www.brandoncolemanjr.com/brand-on/#index
Order Brand ON! The Book
https://www.brandoncolemanjr.com/order-book/
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
Facebook: www.facebook.com/officialbrandoncolemanjr
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Transcript (with chapter marks)
00:01:18 Start the Day Right With Lavazza Coffee
Brandon Coleman Jr: That great Italian roast, I just love the deep, rich flavor. It's the best I've done in my coffee quest. They're a great team member of mine, and I hope you get the chance to experience them soon. I absolutely love it. Thank you, Lavazza.
00:02:05 Attention to Detail is Everything!
Brandon Coleman Jr: The truth behind great brands is they pay attention to the details, the little things - the things you may think no one is noticing or nobody cares about.
00:02:40 Great Things Come in Small Packages
Brandon Coleman Jr: Great brand alignment initiatives do think of everything. Even the smallest thing can make t
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