Jim Henry: How Texas Olive Ranch Defied the Odds

What kind of entrepreneur looks at the Texas heat and says, “Let’s grow olives”? Jim Henry, that’s who. In this episode of The Brand ON Show, Brandon Coleman Jr sits down with the founder of Texas Olive Ranch—a man who ignored every expert, defied the climate, and built a bold, honest brand from the dirt up. From frozen trees to adulterated markets, Jim’s story is a masterclass in grit, family legacy, and brand integrity. If you’re building something the world says can’t work, this one’s for you. Tune in, take notes, and turn your Brand ON!

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Connect and Follow Brandon Coleman Jr

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Connect and Follow Jim Henry

Jim Henry is the founder and CEO of Texas Olive Ranch, a pioneering olive oil producer in Texas. With a background in international buying for Pier One and previously owning an air conditioning business, Jim transitioned to agriculture by establishing a 67-acre olive ranch with 40,000 olive trees near Laredo. Despite challenging Texas climate conditions, he persevered in creating a successful olive oil brand that now supplies major retailers like HEB and Kroger. A descendant of Wisconsin dairy farmers, Jim has been instrumental in developing Texas's olive oil industry, working closely with Texas A&M University and the Department of Agriculture. His commitment to producing "honest olive oil" and maintaining high-quality standards has made Texas Olive Ranch a respected name in the culinary world.

LinkedIn: https://www.linkedin.com/in/jim-henry-5617637 

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