What do people see when they Google you? In today’s world, your personal brand is your first handshake — and Brandon Coleman Jr says it’s either helping or hurting you. With trust in institutions fading fast, people trust people. Brandon explains how to define your brand persona, stay authentic, and manage your digital footprint so opportunities find you — not pass you by. This isn’t about self-promotion; it’s about clarity and credibility. Your story is already being told online. Are you in control of it? Brandon’s advice: stop leaving your reputation to chance and turn your personal Brand ON!
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Ask Brandon ANY Question!
https://www.brandoncolemanjr.com/brand-on/#index
Order Brand ON! The Book
https://www.brandoncolemanjr.com/order-book/
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
Facebook: www.facebook.com/officialbrandoncolemanjr
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Transcript (with chapter marks)
00:02:47 The Face and Heartbeat of the Brand
Brandon Coleman Jr: Our society has shifted its trust to believing in people first, and business brands are a distant second. Therefore, it is incredibly important for entrepreneurs to pay close attention to their personal brands, since they are the face of most small businesses. Not only are they the face, but quite often, they're the heartbeat, the spirit, the persona that permeates the culture of the brand.
00:03:22 Check Your Online Presence
Brandon Coleman Jr: In our new social landscape, many of your prospective customers, your current customers, employees, and other stakeholders will be judging you and your business online long before they ever meet you in person.
00:04:29 Social Media Matters
Brandon Coleman Jr: .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}
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