Corporate giants have fallen — Enron, Kodak, Lehman Brothers. Trust in big brands is gone. So where do people look now? At you. Brandon Coleman Jr reveals why personal branding is no longer optional. Every online search, every LinkedIn post, every first impression is shaping how the world sees you — and whether they choose to work with you. With practical tips, clear archetypes, and 50 years of branding wisdom, Brandon shows how to build an authentic presence that attracts opportunity. Forget hype — this is about credibility, clarity, and character. Your personal brand is already speaking. Tune in to this episode and turn your Brand ON!
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Ask Brandon ANY Question!
https://www.brandoncolemanjr.com/brand-on/#index
Order Brand ON! The Book
https://www.brandoncolemanjr.com/order-book/
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
Facebook: www.facebook.com/officialbrandoncolemanjr
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Transcript (with chapter marks)
00:01:07 Power of Personal Branding
Brandon Coleman Jr: Capturing your essence and opening up your authenticity to the world is a whole other skill set to a select few.
00:02:24 Define Your Purpose
Brandon Coleman Jr: Why are you here? What are you about? What makes you identify what you stand for, your expertise, and the value you offer? Clarify your niche, whether it's career, expertise, a hobby, a unique perspective, a really weird personality, whatever it is.
00:02:51 Know Your Audience
Brandon Coleman Jr: Know your audience… who's your audience? Who does that brand have to parlay to? Who does that brand have to resonate with? Research who you want to reach, understand their needs, their prefer
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