R Blank didn’t just start a company—he built a brand with a mission most people didn’t even know they needed. In this episode of The Brand ON Show, Brandon Coleman Jr. unpacks how SYB (Shield Your Body) is turning scientific credibility into consumer trust by tackling the invisible risks of EMF radiation. No scare tactics. No fluff. Just real products, rooted in real research, solving a real problem. From rejected trademarks to Amazon strategy to acquiring a digital well-being brand, R shows what it takes to lead with purpose—and keep your Brand ON.
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Ask Brandon ANY Question!
https://www.brandoncolemanjr.com/brand-on/#index
Order Brand ON! The Book
https://www.brandoncolemanjr.com/order-book/
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
Facebook: www.facebook.com/officialbrandoncolemanjr
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Connect and Follow R Blank
R Blank is the CEO of Shield Your Body, whose mission it is to Make Technology Safer. With hundreds of thousands of customers in over 30 countries, and having been interviewed on platforms ranging from ABC television to ElectricSense, R is an internationally followed expert on issues of EMF, health and safety. He was inspired to create SYB when he co-authored the best-selling book, ‘Overpowered’, with his father, Dr. Martin Blank, one of the world’s leading EMF scientists. He has degrees from Columbia University and UCLA.
Website: https://shieldyourbody.com | https://bagby.co
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Transcript (with chapter marks)
00:01:40 Defining EMF
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